Bloomreach Commerce Experience Cloud vs. Optimove

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bloomreach Commerce Experience Cloud
Score 8.6 out of 10
Mid-Size Companies (51-1,000 employees)
Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi, Bloomreach's AI for e-commerce, this creates endless new paths to purchase. Bloomreach products include:N/A
Optimove
Score 7.0 out of 10
N/A
Optimove is a retention automation platform designed to help marketers analyze and optimize campaigns with the goal of reducing churn.N/A
Pricing
Bloomreach Commerce Experience CloudOptimove
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Bloomreach Commerce Experience CloudOptimove
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsBloomreach pricing is quote-based.Wherever you are on your marketing journey, you want a solution tailored to your specific needs and approach. Optimove’s Customer-Led Marketing Platform empowers you to start with your customers and win their loyalty for life.
More Pricing Information
Community Pulse
Bloomreach Commerce Experience CloudOptimove
Considered Both Products
Bloomreach Commerce Experience Cloud
Chose Bloomreach Commerce Experience Cloud
When I was selecting the platform that would replace our own platform we were also considering Optimove and Airship. however, we selected Bloomreach Engagement because it was better in terms of pricing, we managed to get the best quote from Bloomreach. Their feature set was …
Chose Bloomreach Commerce Experience Cloud
Better in almost every aspect.
Only benchmark I'd consider are the calendar views and priority queue of Optimove.
Chose Bloomreach Commerce Experience Cloud
Bloomreach Commerce Experience Cloud offers a really high-end solution for clients, and it manages to make many technical tasks really easy to do without the need for coding and more. It works really well with your website via JS infrastructure, which means once you have …
Chose Bloomreach Commerce Experience Cloud
Bloomreach Engagement's Scenario Builder and Data Aggregation was a main factor in why we chose Bloomreach over some of the alternatives. Bloomreach Engagement has a simple UI that is easy to use and very intuitive. Bloomreach also offered training via an Academy which was …
Optimove

No answer on this topic

Top Pros
Top Cons
Features
Bloomreach Commerce Experience CloudOptimove
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Bloomreach Commerce Experience Cloud
7.5
53 Ratings
4% below category average
Optimove
-
Ratings
WYSIWYG email editor7.748 Ratings00 Ratings
Dynamic content7.749 Ratings00 Ratings
Ability to test dynamic content7.448 Ratings00 Ratings
Landing pages6.722 Ratings00 Ratings
A/B testing7.851 Ratings00 Ratings
Mobile optimization7.341 Ratings00 Ratings
Email deliverability reporting7.652 Ratings00 Ratings
List management7.141 Ratings00 Ratings
Triggered drip sequences8.135 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Bloomreach Commerce Experience Cloud
7.4
40 Ratings
4% below category average
Optimove
-
Ratings
Lead nurturing automation8.133 Ratings00 Ratings
Lead scoring and grading6.933 Ratings00 Ratings
Data quality management7.436 Ratings00 Ratings
Automated sales alerts and tasks7.016 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Bloomreach Commerce Experience Cloud
7.1
34 Ratings
7% below category average
Optimove
-
Ratings
Calendaring7.132 Ratings00 Ratings
Event/webinar marketing7.123 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Bloomreach Commerce Experience Cloud
7.2
29 Ratings
4% below category average
Optimove
-
Ratings
Social sharing and campaigns7.526 Ratings00 Ratings
Social profile integration6.816 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Bloomreach Commerce Experience Cloud
7.4
53 Ratings
1% below category average
Optimove
-
Ratings
Dashboards7.553 Ratings00 Ratings
Standard reports7.150 Ratings00 Ratings
Custom reports7.550 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Bloomreach Commerce Experience Cloud
7.6
80 Ratings
0% above category average
Optimove
-
Ratings
API7.975 Ratings00 Ratings
Role-based workflow & approvals6.936 Ratings00 Ratings
Customizability7.543 Ratings00 Ratings
Integration with Salesforce.com7.25 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.34 Ratings00 Ratings
Integration with SugarCRM7.53 Ratings00 Ratings
Third-party software integrations7.425 Ratings00 Ratings
Best Alternatives
Bloomreach Commerce Experience CloudOptimove
Small Businesses
Vbout
Vbout
Score 9.5 out of 10
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.5 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.5 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Bloomreach Commerce Experience CloudOptimove
Likelihood to Recommend
9.3
(144 ratings)
-
(0 ratings)
Likelihood to Renew
8.4
(7 ratings)
-
(0 ratings)
Usability
8.5
(54 ratings)
-
(0 ratings)
Availability
8.5
(14 ratings)
-
(0 ratings)
Performance
8.4
(13 ratings)
-
(0 ratings)
Support Rating
9.0
(107 ratings)
-
(0 ratings)
In-Person Training
7.8
(2 ratings)
-
(0 ratings)
Online Training
9.1
(2 ratings)
-
(0 ratings)
Implementation Rating
6.8
(4 ratings)
-
(0 ratings)
Configurability
8.2
(2 ratings)
-
(0 ratings)
Ease of integration
8.7
(2 ratings)
-
(0 ratings)
Product Scalability
8.2
(14 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(2 ratings)
-
(0 ratings)
Vendor pre-sale
7.7
(2 ratings)
-
(0 ratings)
User Testimonials
Bloomreach Commerce Experience CloudOptimove
Likelihood to Recommend
Bloomreach
Bloomreach has great support. So when you feel a bit lost or stuck on a problem, there is always somebody to help you out with your problem. Not just in a chat, but also on zoom call where you can explain or show your problem. Also they always check if the problem is solved the other day and if everything is working as I need.
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Optimove
No answers on this topic
Pros
Bloomreach
  • All in one. We have experience working with other CDP/Marketing suites and it is really difficult to connect their different modules. Bloomreach Engagement has been built to be a single product which makes everything easy to use
  • Fast and real-time. Other platforms struggle with getting real-time volumes or segmenting based on real-time events, that is not the case with Bloomreach Engagement
  • GCP partnership. Being deployed over GCP and having BigQuery as raw data export makes really easy to expand and connect with existing stacks
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Optimove
No answers on this topic
Cons
Bloomreach
  • While Importing the offline data, sometimes the auto detection is failed to detect the csv file
  • While we import with wrong mapping, even after pressing escape before the import starts, its not cancelling the import. it start running. It would be great if it stops the import
  • it would be great if we receive email for successfully finished imports too
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Optimove
No answers on this topic
Likelihood to Renew
Bloomreach
So far, Hippo is our ideal tool given its use of open standards which helps us to have a clear overview of what's coming next in the future Hippo releases. We are very confident in the future-readiness of the product
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Optimove
No answers on this topic
Usability
Bloomreach
In my time working with Bloomreach Commerce Experience Cloud, I always liked to work with it. It is crucial that you get support from experts from the beginning to show you how to work with the vast amount of options and activities to choose from. The learning curve is also well-rounded because of its user-friendly interface and highly skilled customer support.
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Optimove
No answers on this topic
Reliability and Availability
Bloomreach
99% of the time the site is available for when we need to use. With any cloud based software there will be occasion that there is an outage but this is communicated effectively and dealt with quickly. This has never got in the way of what we need to do in our day to day work and wouldn't be thought of as a problem
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Optimove
No answers on this topic
Performance
Bloomreach
The search API is very fast (150ms), even considering we have nearly 2 million products in our catalog. The console pages where you do your configuration, add ranking rules and synonyms are sometimes a bit slower to load, but your customer would not notice any of that. The reports pages are also not the fastest, but definitely okay
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Optimove
No answers on this topic
Support Rating
Bloomreach
When I get through to support they are absolutely amazing but I think sometimes the wait can be too long. From experience I also know HubSpot and Dotdigital allow for live calls or call-backs which gives you that extra layer of support and satisfaction. That alone would have taken this score to a 9.
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Optimove
No answers on this topic
In-Person Training
Bloomreach
The team was really helpful in explaining
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Optimove
No answers on this topic
Online Training
Bloomreach
It gives clear overview in each and every concepts
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Optimove
No answers on this topic
Implementation Rating
Bloomreach
None it went smoothly
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Optimove
No answers on this topic
Alternatives Considered
Bloomreach
Bloomreach is a really easy to use platform compared to other CRM systems and allow faster integration to the other data sources. It allowed deduping services and the ammonization feature for data protection is really easy to set up which fields contain personal information and therefore remove the data when a customer request it.
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Optimove
No answers on this topic
Scalability
Bloomreach
there is an option of multiple projects per organisation, customers and assets can be copied across. Multiple sites can be managed in one project, different activities organized under initiatives. Splitting work into sensible units is therefore well possible. The billing is based on number of tracked and number of stored events, no package-based deals. It should therefore be well scalable from a small e-store to a large corporation.
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Optimove
No answers on this topic
Return on Investment
Bloomreach
  • Emails, banners, and weblayers brought us an increase in conversion and additional profit.
  • From a marketers perspective, it allows us to reach far and wide and see how well a campaign is doing in real-time.
  • Knowing the customer allows improved communication and personalize our recommendations.
  • Bloomreach Engagement has created revenue uplift with acquisition and conversion.
  • The most effective tool out there when ROI is in question.
Read full review
Optimove
No answers on this topic
ScreenShots

Bloomreach Commerce Experience Cloud Screenshots

Screenshot of Funnels that simplify targeting.Screenshot of Retention provides insights about impact of changes in a product and the impact of major marketing campaigns.Screenshot of Web layers with A/B testingScreenshot of Drag and drop campaign editorScreenshot of WYSIWYG Email editor & Fully customisable Email templatesScreenshot of CRM with 360° customer behaviour history

Optimove Screenshots

Screenshot of Optimove’s predictive micro-segmentation technology, which powers the delivery of tailored messages, offers and promotions to individual customer personas, fostering both improved short-term engagement and long-term brand loyalty. Customers with similar expressed or implied characteristics and preferences are grouped into dynamic micro-segments, which are the building blocks of hyper-personalized relationship marketing campaigns.Screenshot of Optimove's customized predictive customer model, that reflects the user's distinct business DNA and unique customer data. This customer model integrates information from four main sources: first-party raw data, on-site/in-app user activity, third-party data and campaign response history. This consolidated dataset is continuously maintained as a 360° Single Customer View, accessible to the organization as a marketer’s data mart, and used to orchestrate individualized customer relationships across all available channels.Screenshot of how Optimove transforms a digital platforms into personalized experiences with individualized content recommendations from the first visit. This helps to increase a marketing campaigns’ engagement and effectiveness with personalized and timely messaging, and enables users to stay ahead of their audiences' evolving interests by discovering and showcasing the most popular content in real-time.Screenshot of how Optimove empowers marketers to orchestrate multi-channel customer communications, and to create customer-led journeys by combining a distinct messaging prioritization and customer exclusion framework with Optimove’s realtime decisioning engine.Screenshot of Optibot, a relationship marketing bot, which surfaces actionable insights for the continuous optimization of customer communications. By autonomously identifying untapped revenue opportunities within a customer base, Optibot makes it possible to leverage data for ongoing performance improvement on a large scale.