7 Ratings
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Score 8 out of 100
27 Ratings
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Score 8 out of 100

Likelihood to Recommend

Bloomreach Experience Manager (formerly Hippo)

The system is ideal if you want to reuse content easily. The "document type" logic, which is not page oriented, but content oriented is a clever and efficient way to build up "content bricks". This guarantees an ideal way to use the same content in different templates or even channels. It can also help to feed some mobile-apps as it is planned in our future online strategy
Laurent Vonach | TrustRadius Reviewer

Contently

It's helpful for top of marketing funnel writing that we can sometimes lose sight of because we are so ingrained in the product day to day. Contently is also helpful for long written pieces and ebooks that will take a significant amount of employee time to put together.I avoid using Contently for mid to bottom funnel marketing writing because my team will often have greater insight into the product function or use-case or product release, making them more adroit to the tone of the written piece and able to produce the content quickly.
Alexander deLong | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Bloomreach Experience Manager (formerly Hippo)
Contently
9.4
Ideation
Bloomreach Experience Manager (formerly Hippo)
Contently
9.4
Approval workflows
Bloomreach Experience Manager (formerly Hippo)
Contently
9.6
Content collaboration
Bloomreach Experience Manager (formerly Hippo)
Contently
9.8
Content calendar
Bloomreach Experience Manager (formerly Hippo)
Contently
8.0
Network for content licensing/production
Bloomreach Experience Manager (formerly Hippo)
Contently
10.0

Content Publishing

Bloomreach Experience Manager (formerly Hippo)
Contently
7.9
Content hub
Bloomreach Experience Manager (formerly Hippo)
Contently
7.4
Forms / Gated content
Bloomreach Experience Manager (formerly Hippo)
Contently
8.0
Embedded CTAs
Bloomreach Experience Manager (formerly Hippo)
Contently
9.0
Content distribution
Bloomreach Experience Manager (formerly Hippo)
Contently
7.0
Content promotion
Bloomreach Experience Manager (formerly Hippo)
Contently
8.0
Content automation
Bloomreach Experience Manager (formerly Hippo)
Contently
8.0

Content Reporting & Analytics

Bloomreach Experience Manager (formerly Hippo)
Contently
8.0
Audience profiling and targeting
Bloomreach Experience Manager (formerly Hippo)
Contently
9.0
Closed-loop tracking and reporting
Bloomreach Experience Manager (formerly Hippo)
Contently
8.0
Content performance analytics
Bloomreach Experience Manager (formerly Hippo)
Contently
7.0
Campaign optimization dashboard
Bloomreach Experience Manager (formerly Hippo)
Contently
7.0
Competitive analytics
Bloomreach Experience Manager (formerly Hippo)
Contently
9.0

Pros

Bloomreach Experience Manager (formerly Hippo)

  • High scalability and reuse of standard information architecture, templates and features in all countries: Every country will have his own channel, usually multi-language oriented. Product information will be very happy and reuse of content mandatory. The system therefore has to be very robust and scalable.
  • Good usability for back-end users: As more than hundred users will use the system on a daily basis, training had to be as minimal as possible. The backend has to be self-explanatory by itself. Hippo goes this way. If you can use a tree structure and a basic RTEditor, you are ready to use Hippo.
  • State of the art targeting tool: In order to address segmentation of users and to go beyond a simple layout relaunch, our Marketing Department needed a tool which can make use of Personas and build up complex dynamic criterias. Real time analysis of the users behaviors will provide insights and allow the company to build up effective CRM strategies.
Laurent Vonach | TrustRadius Reviewer

Contently

  • Consolidating my work in one place to make my work life easier
  • Contently is unique from other content marketing organizational tools in one key way. It hands you a network of freelance professionals eager for delegated work.
  • You can search through a database of professionals to find the perfect person for your given project. Find individuals in your budget offering the exact skills and experience you need.
Anonymous | TrustRadius Reviewer

Cons

Bloomreach Experience Manager (formerly Hippo)

  • Hippo lacks some functionality in the backend to help writers, admins to collaborate. Some internal ticketing system for example would be ideal.
Laurent Vonach | TrustRadius Reviewer

Contently

  • Images imported from the web don't always fit/look good.
  • Would be great to know when a link to a story or site is broken/no longer works.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Bloomreach Experience Manager (formerly Hippo)

Bloomreach Experience Manager (formerly Hippo) 10.0
Based on 1 answer
So far, Hippo is our ideal tool given its use of open standards which helps us to have a clear overview of what's coming next in the future Hippo releases. We are very confident in the future-readiness of the product
Laurent Vonach | TrustRadius Reviewer

Contently

No score
No answers yet
No answers on this topic

Alternatives Considered

Bloomreach Experience Manager (formerly Hippo)

Magnolia, Typo3, Drupal, Hybris, Intershop, RBS Change, Sitefinity, Liferay, Crownpeak, Ektron, EzPublish, Coremedia, Pironet, ModX,...We built up a requirement sheet and banished from the selection all CMS wich would not fullfill more than 2 "mandatory" features. Although Hippo did not perfom well in the collaborative features, its core features were going exactly toward our needs. Major focus was mutli-level architecture, scalability, native multi-languages capabilities and excellent roadmap for future releases. We needed a very active development schedule, especially in the field of targeting and real time analysis of users behaviors
Laurent Vonach | TrustRadius Reviewer

Contently

Contently's sweet spot is their network of writers. I have tried a few other platforms but saw much lower writing quality. The tool is handy, especially if you produce multiple pieces of content every week
Ben Plomion | TrustRadius Reviewer

Return on Investment

Bloomreach Experience Manager (formerly Hippo)

  • As we can use one single instance of Hippo CMS to feed 50 different countries websites and more to come (extranets, special user restricted areas, B2B sites, etc), we can easily deploy it and maintenance costs are marginal now compared to the previous situation (different CMS in every country with local hosting, maintenance, etc).
  • As Hippo is future ready, countries are already setting up more complex and efficient digital campaigns. This was impossible before as our systems could not address these needs.
Laurent Vonach | TrustRadius Reviewer

Contently

  • Contently contributors have produced some great inbound marking posts and creative materials saving our marketing team significant time allowing them to focus on more strategic plans for the business.
  • The amount of time Contently has saved our internal creative writing staff has more than paid for itself!
Alexander deLong | TrustRadius Reviewer

Pricing Details

Bloomreach Experience Manager (formerly Hippo)

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Contently

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Bloomreach Experience Manager (formerly Hippo)
10.0
Contently
8.8

Likelihood to Renew

Bloomreach Experience Manager (formerly Hippo)
10.0
Contently

Reliability and Availability

Bloomreach Experience Manager (formerly Hippo)
10.0
Contently

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