Bluecore vs. Epsilon PeopleCloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bluecore
Score 8.2 out of 10
N/A
Following $6 million in series A funding from FirstMark Capital and others in 2013, the rapidly growing company along with its rapidly and broadly adopted product known as TriggerMail became Bluecore. But its function is as it was before the rebrand: an ecommerce focused trigger marketing product that uses email to retarget vacillating or distracted customers and grow online sales. Essential to Bluecore is customer behavior, assimilated in an automated fashion across disparate sources. Once…N/A
Epsilon PeopleCloud
Score 8.0 out of 10
N/A
Epsilon PeopleCloud (formerly the Agility platform with Agility Harmony) is an enterprise-level email marketing and cross-channel campaign management platform competing with Responsys, Cheetah Mail, ExactTarget, etc. The vendor has a strong international presence with staff in 14 countries.N/A
Pricing
BluecoreEpsilon PeopleCloud
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BluecoreEpsilon PeopleCloud
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
BluecoreEpsilon PeopleCloud
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Bluecore
-
Ratings
Epsilon PeopleCloud
10.0
1 Ratings
20% above category average
Dynamic content00 Ratings10.01 Ratings
Ability to test dynamic content00 Ratings10.01 Ratings
A/B testing00 Ratings10.01 Ratings
Mobile optimization00 Ratings10.01 Ratings
Email deliverability reporting00 Ratings10.01 Ratings
Triggered drip sequences00 Ratings10.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Bluecore
-
Ratings
Epsilon PeopleCloud
10.0
1 Ratings
24% above category average
Dashboards00 Ratings10.01 Ratings
Standard reports00 Ratings10.01 Ratings
Custom reports00 Ratings10.01 Ratings
Best Alternatives
BluecoreEpsilon PeopleCloud
Small Businesses
Optimizely Web Experimentation
Optimizely Web Experimentation
Score 8.7 out of 10
ReachMail
ReachMail
Score 10.0 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BluecoreEpsilon PeopleCloud
Likelihood to Recommend
8.2
(2 ratings)
7.0
(1 ratings)
User Testimonials
BluecoreEpsilon PeopleCloud
Likelihood to Recommend
Bluecore
Bluecore is fantastic for building and sending email campaigns. They're also spectacular at providing insight on where your subscribers actively are vs predictive behavior. This is particularly helpful in sending the right message at the right time to the right person, all with product recommendations. I don't think they would be particularly appropriate for building something in SMS (we've found a lot of success with Attentive) and I don't think Bluecore helps much with social media analytics
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Epsilon
Appropriate for large organizations who want customization in their emails. The tool - while intuitive if you have previous background - is hefty and large in scope of capabilities. It's great for organizations who have multiple users and shows the name of person who last made changes. The reporting is really good - but may be a bit overwhelming for organizations who don't need a lot of detailed information
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Pros
Bluecore
  • Triggered emails
  • Audience segmentation
  • Integration with Facebook and Adwords
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Epsilon
  • Fairly intuitive if you have previous experience with high-end email tools.
  • The training opportunities are good - they offer both online and/or live training.
  • The support we receive is very good.
  • The reporting feature is good - a lot of detailed information.
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Cons
Bluecore
  • Embedded functionality for social media live preview
  • Heat maps don't always show up
  • More flexibility in navigation bar, can get uneven in proportion
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Epsilon
  • The tool could be improved to "remember" where you last left off (specific user). Having to constantly retrace steps if you get logged out is annoying.
  • Hitting the "back" arrow sends you back to a main section, when it should send you back to where you previously were.
  • It would be nice to see performance reports available within the campaign itself, as well as within the reporting section.
  • Ability to NOT be able to change anything in a campaign after it has launched. This has happened multiple times. We usually copy a previous campaign to start a new one but often, we end up changing content on the version we are copying from -- this is very annoying and dangerous.
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Alternatives Considered
Bluecore
Bluecore impressed us from the start because of their focus on the email. I got the sense from SmarterHQ that they viewed themselves more as a segmentation tool. While also very useful, Bluecore made it easier to close the circle and take that segmented list all the way through creative process to the actual send, with a consciousness of how we secure the conversion. Since becoming a customer, Bluecore has continued to blow me away with their innovation and professionalism, leaving no doubt that we made the right choice.
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Epsilon
While both Epsilon Agility Harmony and Oracle Responsys are great for larger organizations that send a lot of emails, I think Epsilon Agility Harmony is more robust than Responsys and is easier to use. It is significantly more complex than HubSpot and requires previous knowledge of using an email tool that has content blocks and or dynamic content.
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Return on Investment
Bluecore
  • We've seen increased ROI through product personalization purchasing
  • We've been able to individualize our campaigns based on highest category affinity
  • We've seen engagement with our automated campaigns to help figure out exactly what blocks to include in these messages.
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Epsilon
  • Increased email production = more communication to customers.
  • Better reporting = determine areas for improvement or scale up efforts.
  • Working on getting our triggered emails optimized - there's a great opportunity for this with this tool.
Read full review
ScreenShots