What users are saying about
2 Ratings
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Score 8.3 out of 100
6 Ratings
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Score 6.4 out of 100

Likelihood to Recommend

Bluecore

If you have an e-commerce site with a large number of diverse products and a customer base made up of many different customer personas, then Bluecore is perfect. Our visitors are very unique, and we cannot market to each in with the same broad approach. Bluecore makes it possible to craft messaging that speaks to each as individuals.
No photo available

Epsilon Agility Harmony

Appropriate for large organizations who want customization in their emails. The tool - while intuitive if you have previous background - is hefty and large in scope of capabilities. It's great for organizations who have multiple users and shows the name of person who last made changes. The reporting is really good - but may be a bit overwhelming for organizations who don't need a lot of detailed information
Kimberly Yolitz profile photo

Feature Rating Comparison

Email & Online Marketing

Bluecore
7.9
Epsilon Agility Harmony
10.0
WYSIWYG email editor
Bluecore
9.0
Epsilon Agility Harmony
Dynamic content
Bluecore
9.0
Epsilon Agility Harmony
10.0
Ability to test dynamic content
Bluecore
9.0
Epsilon Agility Harmony
10.0
A/B testing
Bluecore
8.0
Epsilon Agility Harmony
10.0
Mobile optimization
Bluecore
8.0
Epsilon Agility Harmony
10.0
Email deliverability
Bluecore
8.0
Epsilon Agility Harmony
10.0
Triggered drip sequences
Bluecore
4.0
Epsilon Agility Harmony
10.0

Reporting & Analytics

Bluecore
8.0
Epsilon Agility Harmony
10.0
Dashboards
Bluecore
8.0
Epsilon Agility Harmony
10.0
Standard reports
Bluecore
8.0
Epsilon Agility Harmony
10.0
Custom reports
Bluecore
Epsilon Agility Harmony
10.0

Pros

Bluecore

  • Triggered emails
  • Audience segmentation
  • Integration with Facebook and Adwords
No photo available

Epsilon Agility Harmony

  • Fairly intuitive if you have previous experience with high-end email tools.
  • The training opportunities are good - they offer both online and/or live training.
  • The support we receive is very good.
  • The reporting feature is good - a lot of detailed information.
Kimberly Yolitz profile photo

Cons

Bluecore

  • There are a number of exciting looking features in beta that will greatly increase functionality: opportunity finder, experience builder, and audience insights. I'm just anxious to get them.
No photo available

Epsilon Agility Harmony

  • The tool could be improved to "remember" where you last left off (specific user). Having to constantly retrace steps if you get logged out is annoying.
  • Hitting the "back" arrow sends you back to a main section, when it should send you back to where you previously were.
  • It would be nice to see performance reports available within the campaign itself, as well as within the reporting section.
  • Ability to NOT be able to change anything in a campaign after it has launched. This has happened multiple times. We usually copy a previous campaign to start a new one but often, we end up changing content on the version we are copying from -- this is very annoying and dangerous.
Kimberly Yolitz profile photo

Alternatives Considered

Bluecore

Bluecore impressed us from the start because of their focus on the email. I got the sense from SmarterHQ that they viewed themselves more as a segmentation tool. While also very useful, Bluecore made it easier to close the circle and take that segmented list all the way through creative process to the actual send, with a consciousness of how we secure the conversion. Since becoming a customer, Bluecore has continued to blow me away with their innovation and professionalism, leaving no doubt that we made the right choice.
No photo available

Epsilon Agility Harmony

While both Epsilon Agility Harmony and Oracle Responsys are great for larger organizations that send a lot of emails, I think Epsilon Agility Harmony is more robust than Responsys and is easier to use. It is significantly more complex than HubSpot and requires previous knowledge of using an email tool that has content blocks and or dynamic content.
Kimberly Yolitz profile photo

Return on Investment

Bluecore

  • Bluecore emails have higher open, click, and conversion rates than our static campaigns. Unsubscribe rates are also lower because we're providing customers with information that they want to receive.
No photo available

Epsilon Agility Harmony

  • Increased email production = more communication to customers.
  • Better reporting = determine areas for improvement or scale up efforts.
  • Working on getting our triggered emails optimized - there's a great opportunity for this with this tool.
Kimberly Yolitz profile photo

Pricing Details

Bluecore

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Epsilon Agility Harmony

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Bluecore
9.0
Epsilon Agility Harmony
7.0

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