Bluescape vs. Bynder

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bluescape
Score 3.7 out of 10
N/A
Bluescape is a cloud-based, software as a service company based in Silicon Valley, CA, that provides a digital whiteboard of the same name.
$10
per month
Bynder
Score 7.1 out of 10
Enterprise companies (1,001+ employees)
Bynder helps brands to distribute their marketing materials, manage creations and facilitate brand consistency. Bynder is a solution for marketing that comes with best in class digital asset management, creative project management, brand identity guidelines, product information management and web-to-publish modules.N/A
Pricing
BluescapeBynder
Editions & Modules
Team
$10
per user, per month (10-50 licenses)
Business
$20
per user, per month (10+ licenses)
Enterprise
Custom Pricing
10+ licenses
Enterprise Brand Portal
$0
User/Storage/Modules/Add-Ons
Offerings
Pricing Offerings
BluescapeBynder
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsThe cost of Bynder depends on the number of users, amount of storage, and the modules needed.
More Pricing Information
Features
BluescapeBynder
DAM Features
Comparison of DAM Features features of Product A and Product B
Bluescape
-
Ratings
Bynder
9.6
1 Ratings
14% above category average
Uploading assets00 Ratings10.01 Ratings
Downloading assets00 Ratings10.01 Ratings
Categories00 Ratings10.01 Ratings
Asset storage00 Ratings10.01 Ratings
Asset sharing00 Ratings8.01 Ratings
Asset search00 Ratings10.01 Ratings
Tagging system00 Ratings9.01 Ratings
Content editing00 Ratings9.01 Ratings
Collections00 Ratings10.01 Ratings
User access00 Ratings10.01 Ratings
Related asset discovery00 Ratings10.01 Ratings
Best Alternatives
BluescapeBynder
Small Businesses
Canva
Canva
Score 9.2 out of 10
Adobe Bridge
Adobe Bridge
Score 8.9 out of 10
Medium-sized Companies
Canva
Canva
Score 9.2 out of 10
MediaValet
MediaValet
Score 9.9 out of 10
Enterprises
Miro
Miro
Score 9.0 out of 10
MediaValet
MediaValet
Score 9.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BluescapeBynder
Likelihood to Recommend
9.2
(5 ratings)
9.0
(14 ratings)
Usability
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
10.0
(2 ratings)
User Testimonials
BluescapeBynder
Likelihood to Recommend
Bluescape
This digital version of a pin-up space is absolutely an improvement to my workflow. The input is so robust. What you do with it is where the magic happens. This program is best suited for team collaboration. It helps to discuss how/where the team will contribute information to it--whether that is discussing the templates or a plan of action. Otherwise, the workspace can tend to get messy. I like the idea of having a presentation mode, where some of the markups could be hidden. The idea of a working session with consultants or clients sounds appealing, but at the same time, there is a desire for a cleaned up, clear shareout.
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Bynder
We have numerous renderings for some of our properties that are constantly being updated. It was hard to keep track of the most current rendering since it lived in multiple locations with various employees. Creating a central location where we can regularly update the renderings without having to add a new file and re-upload solved the issue of questioning whether the rendering you were looking at was correct.
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Pros
Bluescape
  • Allows for a high volume of images and sketches to be put into the canvas
  • Lets you drop in text, freehand sketching, and shapes quick and easy
  • Can connect images and texts together using connectors, which can be customized
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Bynder
  • Extracting content is where Bynder shines. My previous EverNote account reminded me of the last scene in Raiders of the Lost Ark -- warehouse full of stuff where clearly everything was lost once it was put in there. Bynder makes it easy to find and extract information especially because of the thumbnail views aided by the categorization tools. Since you can use these in combination everything is basically a complex Boolean search without needing to know how to write a complex Boolean Search.
  • Easy I/O. Getting information into and out of Bynder is really easy -- follows the "don't make me think" rule. visual cues and clear buttons, etc. In fact, since I use multiple systems, I find it easiest to actually do file transfer TO MYSELF via Bynder rather than download or email files between my PC and Mac for example. That's how easy it is.
  • Categories, tagging, last-used, most-frequent, hide/show -- there's a lot of flexibility in organizing your content. Technically, this kind of thing exists in every tool I've ever used... but it's the implementation that matters. UI design is vital to making this a valuable tool as opposed to a dreary step of "file retrieval".
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Cons
Bluescape
  • You can use Zoom with Bluescape but it requires solid bandwidth and memory by users.
  • A breadcrumb trail would be nice to watch students performance.
  • I would like individual user analytics for each of my students to see where they’ve been and what contributions each has made.
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Bynder
  • Link Sharing: One thing I wish Bynder had was quick link sharing for images or collections of images to share outside of Bynder. Currently you have to create a collection and send it via email to the person you want to view it. Otherwise you can make it public and share a link but then that collection technically can be viewed or downloaded by anyone. Since I'm used to the functionality of Dropbox, this is one thing that I feel is lacking.
  • Public Media Center: Along the lines of the last comment about link sharing; one thing that would be helpful is a public media center. If we were able to tag what photos we would want to include there, along with downloadable logos, guidelines, PR, etc. There are workarounds but the functionality doesn't quite exist.
  • Automatic Translations: We opted to keep all of our metadata and tagging in English, as most of our International partners do speak some English; however, it would have been nice to have an option to automatically translate any metadata/tagging for certain languages. We did have the option of automatically translating the main menu buttons but that wasn't much help. If we wanted metadata/tagging in other languages we'd have to input it manually for thousands of assets.
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Usability
Bluescape
No answers on this topic
Bynder
It is incredibly user-friendly and easy to navigate. Once you poke around, you intuitively learn how to use the platform. Our company provided training sessions for all employees during our official roll-out, and everyone seemed to have a good grasp on how to navigate this platform. We have yet to hear about an employee having difficulty using Bynder, which is a big win
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Support Rating
Bluescape
No answers on this topic
Bynder
When we were getting ready to switch vendors, WebDAM wasn't very responsive to my questions or my needs. They also sent me all the files on an external drive that was formatted for Mac and didn't even think to verify whether I had a PC (which I did) so the external drive was useless and I had to wait another week to get the updated external drive that was formatted for a PC that I could then use.
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Alternatives Considered
Bluescape
We have Workware installed on different computers in our office that were supposed to be great for presentation but we had issues after a user connected their laptop then they no longer had access to our server. If they had files they needed for the presentation they had to save them to their desktop to make sure they were accessible.
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Bynder
WebDAM and Bynder merged, so we didn't have to choose between them. We found these two had the best templating functions, which was a must have for our clients. Their permissions and user group management also seem to be the most robust. We found their support, including site, documents and staff to be the most responsive
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Return on Investment
Bluescape
  • Especially in a remote work environment, Bluescape helps us continue collaborating without missing a beat
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Bynder
  • More polished and compelling national marketing pieces due to greater and better use of photos.
  • More polished and compelling regional marketing pieces due to regional staff members ability to access assets directly and select from full bank.
  • Greater efficiency when designing pieces (easy to share assets with external designers).
  • Increased use of marketing assets across regions due to sharability.
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ScreenShots

Bluescape Screenshots

Screenshot of Bluescape Collaborative Workspace

Bynder Screenshots

Screenshot of Digital Asset Management - Digital asset centralization and management.Screenshot of Bynder's Brand Guidelines - A digital home for brand guidelinesScreenshot of Studio - Automation of digital content creationScreenshot of Asset Workflow - Creative process collaboration