Bluescape is a cloud-based, software as a service company based in Silicon Valley, CA, that provides a digital whiteboard of the same name.
$10
per month
Canto
Score 8.5 out of 10
N/A
Canto is a digital asset management (DAM) software. Per the vendor, this simple yet intuitive solution gives organizations a visual way to centralize, organize and share all their digital brand assets, empowering them to save valuable time and gain a competitive edge. Canto’s DAM solution has wide applicability to a variety of industry verticals, including retail, manufacturing, education, transportation, hospitality, nonprofit, healthcare, food and beverage, technology and more. Canto’s…
This digital version of a pin-up space is absolutely an improvement to my workflow. The input is so robust. What you do with it is where the magic happens. This program is best suited for team collaboration. It helps to discuss how/where the team will contribute information to it--whether that is discussing the templates or a plan of action. Otherwise, the workspace can tend to get messy. I like the idea of having a presentation mode, where some of the markups could be hidden. The idea of a working session with consultants or clients sounds appealing, but at the same time, there is a desire for a cleaned up, clear shareout.
For our business, canto has been incredibly helpful. There are multiple facets to our business, and the ability to create customized portals for each use case has been great. I would absolutely recommend Canto to any company that needs to provide multiple files to different shareholders, including sales managers, dealers, customers, service managers and more
The portals feature is a nice start, but the design tools are limited. I wish it would function more like a CMS.
Intermediate user types. Currently, it's regular users (free) and power users ($1,000/per person/year). A user level with a lower cost and fewer administrative functions would be welcomed.
Adobe Connector should be made available for users who are not assigned as power users.
I was able to demo almost every significant DAM service while trying to choose what platform to adopt for the company and Canto won the race by far. They are better than other DAM services and their reps are always responsive and ready to help in any way they can, which is huge when you are moving an entire company to the platform. The Canto team has also been able to take our feedback and work on larger projects to make the platform better for us and other users by adding features that no other DAM is utilizing
Canto is about as easy to use as it gets. I have personally trained a handful of employees who are unfamiliar with DAM/marketing SaaS technology on how to use the platform for their needs. These trainings only take about half an hour (given they are using a very limited set of Canto's features), and afterward, they are pretty well-equipped to use the platform.
We had a lot of virtual meetings when we first started using Canto to see the features and training for the upload process. Our onboarding associate was very friendly and supportive as we went through learning the system and its capabilities. She showed us examples, and worked with us through our beginning stages of setup, and answered any questions we had.
We didn't have a thorough enough plan for ownership of uploading and tagging and some of our tags were inconsistent which led to some regression in our usage. We tightened up that plan on our end and spoke with support team on Canto's end to establish some best practices and have a much better workflow now.
We have Workware installed on different computers in our office that were supposed to be great for presentation but we had issues after a user connected their laptop then they no longer had access to our server. If they had files they needed for the presentation they had to save them to their desktop to make sure they were accessible.
Canto is more visible than Dropbox, which we were using before making the switch. We are able to share assets easier and theoretically search assets easier as well, but the open nature of Canto has led to some data integrity issues which we are working through. The tagging functionality wasn't present in Dropbox, so we used folders as our primary means of sorting. That was cumbersome. We like Canto's solution better.
POS: time to find assets has been greatly decreased - faster workflows.
POS: colleagues report not being dependent on a single content-savvy person anymore to get suitable content.
POS: no need for FTP-server, transfer, google drive share links,... anymore to share large files.
NEG: streamlining the process of how to upload content to CANTO led to some delays in the availability of content for the organization (personal resources issue, not databank related).
