Bluescape vs. Google Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bluescape
Score 5.9 out of 10
N/A
Bluescape is a cloud-based, software as a service company based in Silicon Valley, CA, that provides a digital whiteboard of the same name.
$10
per month
Google Marketing Platform
Score 8.5 out of 10
N/A
Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!).N/A
Pricing
BluescapeGoogle Marketing Platform
Editions & Modules
Team
$10
per user, per month (10-50 licenses)
Business
$20
per user, per month (10+ licenses)
Enterprise
Custom Pricing
10+ licenses
No answers on this topic
Offerings
Pricing Offerings
BluescapeGoogle Marketing Platform
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BluescapeGoogle Marketing Platform
Top Pros
Top Cons
Features
BluescapeGoogle Marketing Platform
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Bluescape
-
Ratings
Google Marketing Platform
9.5
28 Ratings
25% above category average
Data Transfer00 Ratings10.023 Ratings
DSP integration00 Ratings9.026 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Bluescape
-
Ratings
Google Marketing Platform
7.9
32 Ratings
2% above category average
Ad campaign creation00 Ratings8.432 Ratings
Ad deployment00 Ratings8.432 Ratings
Display advertising00 Ratings8.029 Ratings
Ad display and retargeting segmentation00 Ratings7.730 Ratings
Sequence targeting00 Ratings7.023 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Bluescape
-
Ratings
Google Marketing Platform
7.2
32 Ratings
7% below category average
Ad dashboards00 Ratings6.730 Ratings
Ad performance reports00 Ratings7.332 Ratings
Ad conversion tracking00 Ratings7.331 Ratings
Ad attribution reporting00 Ratings7.030 Ratings
Cross-channel ad management00 Ratings7.325 Ratings
Ad forecasting and optimization00 Ratings7.524 Ratings
Best Alternatives
BluescapeGoogle Marketing Platform
Small Businesses
Canva
Canva
Score 9.1 out of 10
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies
Canva
Canva
Score 9.1 out of 10
The Trade Desk
The Trade Desk
Score 6.5 out of 10
Enterprises
Miro
Miro
Score 8.9 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BluescapeGoogle Marketing Platform
Likelihood to Recommend
9.2
(5 ratings)
7.4
(44 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(13 ratings)
Usability
-
(0 ratings)
8.0
(2 ratings)
Support Rating
-
(0 ratings)
9.0
(8 ratings)
Online Training
-
(0 ratings)
8.0
(1 ratings)
Implementation Rating
-
(0 ratings)
6.0
(4 ratings)
User Testimonials
BluescapeGoogle Marketing Platform
Likelihood to Recommend
Bluescape
This digital version of a pin-up space is absolutely an improvement to my workflow. The input is so robust. What you do with it is where the magic happens. This program is best suited for team collaboration. It helps to discuss how/where the team will contribute information to it--whether that is discussing the templates or a plan of action. Otherwise, the workspace can tend to get messy. I like the idea of having a presentation mode, where some of the markups could be hidden. The idea of a working session with consultants or clients sounds appealing, but at the same time, there is a desire for a cleaned up, clear shareout.
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Google
I feel pretty neutral about Google Marketing Platform. For the longest time, my company wasn't using it because each of the features (Data Studio, Analytics, etc.) could be accessed separately. In fact, most of the time, I don't even go into Google Marketing Platform because it's easier to directly navigate to the individual platforms. There are very few features about GMP that can only be accessed from the GMP UI. The Integrations Center is probably the main feature I utilize from the GMP UI, which allows me to see a summary of the integrations I have in place across all my client properties and accounts.
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Pros
Bluescape
  • Allows for a high volume of images and sketches to be put into the canvas
  • Lets you drop in text, freehand sketching, and shapes quick and easy
  • Can connect images and texts together using connectors, which can be customized
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Google
  • Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms.
  • Auto bidding tools save time from manual bidding, as it allows you to set the specific terms around what levels you want to cap your CPCs at. You then let DoubleClick adjust your bids to gain the most conversions from the cheapest CPCs. This frees up time to do other in-depth analysis and strategy.
  • DoubleClick also has the ability to track conversions and clicks on any page using their floodlight tags. This is good for tracking certain actions on yours or a client's site and is especially good if they do not use any other tools, such as Google Analytics or Adobe, to track conversions and user actions on site. You can also use these in conjunction with the auto bidding tools.
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Cons
Bluescape
  • You can use Zoom with Bluescape but it requires solid bandwidth and memory by users.
  • A breadcrumb trail would be nice to watch students performance.
  • I would like individual user analytics for each of my students to see where they’ve been and what contributions each has made.
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Google
  • The process for on-boarding new users can be difficult if they do not already have a Gmail or Gmail-linked account.
  • Difficult to troubleshoot technical issues (with the platform, with tags, etc.) because of the lack of customer support. Unclear if the agency has a dedicated team or individual to assist, and often have to deal with out-sourced support teams.
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Likelihood to Renew
Bluescape
No answers on this topic
Google
Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices
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Usability
Bluescape
No answers on this topic
Google
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
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Support Rating
Bluescape
No answers on this topic
Google
They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
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Implementation Rating
Bluescape
No answers on this topic
Google
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
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Alternatives Considered
Bluescape
We have Workware installed on different computers in our office that were supposed to be great for presentation but we had issues after a user connected their laptop then they no longer had access to our server. If they had files they needed for the presentation they had to save them to their desktop to make sure they were accessible.
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Google
Marin takes a lot more time for everything, mainly for the campaigns setup. This also leads to many mistakes, which impact the performance. I've used Marin on a couple of previous clients and we've had many problems with it, mainly with correct conversion tracking and account optimizations. Besides, Marin is behind all the new features available on AdWords, which makes the tracking also not very flexible.
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Return on Investment
Bluescape
  • Especially in a remote work environment, Bluescape helps us continue collaborating without missing a beat
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Google
  • DS3 has improved ROI considerably due to its ability to make the work of a team of digital marketers to go further and improving internal efficiency.
  • There is a notable improvement in account performance for those integrated with DoubleClick as opposed to not, with better tracking, new bid strategy options, and a more responsive interface.
  • The additional fee on top of media spend is a considerable expense for a large advertiser, but the necessity of a product/solution such as this means that there is always likely to be some comparative cost.
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ScreenShots

Bluescape Screenshots

Screenshot of Bluescape Collaborative Workspace