Bloomreach Commerce Experience Cloud vs. Blueshift

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bloomreach Commerce Experience Cloud
Score 8.3 out of 10
Mid-Size Companies (51-1,000 employees)
Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi, Bloomreach's AI for e-commerce, this creates endless new paths to purchase. Bloomreach products include:N/A
Blueshift
Score 7.8 out of 10
Mid-Size Companies (51-1,000 employees)
Blueshift Labs is a marketing automation software solution offered by Blueshift Labs. It tracks data for individuals, but does not have an attribution model.N/A
Pricing
Bloomreach Commerce Experience CloudBlueshift
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Bloomreach Commerce Experience CloudBlueshift
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsBloomreach pricing is quote-based.
More Pricing Information
Community Pulse
Bloomreach Commerce Experience CloudBlueshift
Top Pros
Top Cons
Features
Bloomreach Commerce Experience CloudBlueshift
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Bloomreach Commerce Experience Cloud
7.5
50 Ratings
4% below category average
Blueshift
-
Ratings
WYSIWYG email editor7.745 Ratings00 Ratings
Dynamic content7.846 Ratings00 Ratings
Ability to test dynamic content7.545 Ratings00 Ratings
Landing pages6.920 Ratings00 Ratings
A/B testing7.848 Ratings00 Ratings
Mobile optimization7.339 Ratings00 Ratings
Email deliverability reporting7.749 Ratings00 Ratings
List management7.039 Ratings00 Ratings
Triggered drip sequences8.133 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Bloomreach Commerce Experience Cloud
7.4
37 Ratings
4% below category average
Blueshift
-
Ratings
Lead nurturing automation8.131 Ratings00 Ratings
Lead scoring and grading7.131 Ratings00 Ratings
Data quality management7.534 Ratings00 Ratings
Automated sales alerts and tasks6.814 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Bloomreach Commerce Experience Cloud
7.1
34 Ratings
7% below category average
Blueshift
-
Ratings
Calendaring7.132 Ratings00 Ratings
Event/webinar marketing7.123 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Bloomreach Commerce Experience Cloud
7.2
28 Ratings
4% below category average
Blueshift
-
Ratings
Social sharing and campaigns7.526 Ratings00 Ratings
Social profile integration6.815 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Bloomreach Commerce Experience Cloud
7.4
50 Ratings
1% below category average
Blueshift
-
Ratings
Dashboards7.550 Ratings00 Ratings
Standard reports7.248 Ratings00 Ratings
Custom reports7.548 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Bloomreach Commerce Experience Cloud
7.6
77 Ratings
0% above category average
Blueshift
-
Ratings
API7.872 Ratings00 Ratings
Role-based workflow & approvals6.936 Ratings00 Ratings
Customizability7.441 Ratings00 Ratings
Integration with Salesforce.com7.25 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.34 Ratings00 Ratings
Integration with SugarCRM7.53 Ratings00 Ratings
Third-party software integrations7.324 Ratings00 Ratings
Best Alternatives
Bloomreach Commerce Experience CloudBlueshift
Small Businesses
Vbout
Vbout
Score 9.4 out of 10
Mautic
Mautic
Score 9.0 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
The Trade Desk
The Trade Desk
Score 8.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Iterable
Iterable
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Bloomreach Commerce Experience CloudBlueshift
Likelihood to Recommend
9.3
(141 ratings)
7.7
(6 ratings)
Likelihood to Renew
8.4
(7 ratings)
10.0
(1 ratings)
Usability
8.5
(54 ratings)
-
(0 ratings)
Availability
8.5
(14 ratings)
-
(0 ratings)
Performance
8.4
(13 ratings)
-
(0 ratings)
Support Rating
9.0
(104 ratings)
-
(0 ratings)
In-Person Training
7.8
(2 ratings)
-
(0 ratings)
Online Training
9.1
(2 ratings)
-
(0 ratings)
Implementation Rating
6.8
(4 ratings)
-
(0 ratings)
Configurability
8.2
(2 ratings)
-
(0 ratings)
Ease of integration
8.7
(2 ratings)
-
(0 ratings)
Product Scalability
8.2
(14 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(2 ratings)
-
(0 ratings)
Vendor pre-sale
7.7
(2 ratings)
-
(0 ratings)
User Testimonials
Bloomreach Commerce Experience CloudBlueshift
Likelihood to Recommend
Bloomreach
Bloomreach has great support. So when you feel a bit lost or stuck on a problem, there is always somebody to help you out with your problem. Not just in a chat, but also on zoom call where you can explain or show your problem. Also they always check if the problem is solved the other day and if everything is working as I need.
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Blueshift Labs
I think Blueshift is well suited as a CRM. It does a great job handling the customer information that you need, placing it, and displaying it in one concise place. They could do better in regards to being forthcoming with information. Documentation is weak, and depending on who you speak with on the support team, they may have different answers to the problem you're having. In my experience, there are a lot of inconsistencies in how they think about reporting, that someone who's been in marketing for the past 10-years, has to relearn and rethink how we share data for KPIs.
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Pros
Bloomreach
  • All in one. We have experience working with other CDP/Marketing suites and it is really difficult to connect their different modules. Bloomreach Engagement has been built to be a single product which makes everything easy to use
  • Fast and real-time. Other platforms struggle with getting real-time volumes or segmenting based on real-time events, that is not the case with Bloomreach Engagement
  • GCP partnership. Being deployed over GCP and having BigQuery as raw data export makes really easy to expand and connect with existing stacks
Read full review
Blueshift Labs
  • Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
  • Integration with Segment and other apps
  • Retargeting with dynamic content pulled from data feeds / catalogs
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Cons
Bloomreach
  • While Importing the offline data, sometimes the auto detection is failed to detect the csv file
  • While we import with wrong mapping, even after pressing escape before the import starts, its not cancelling the import. it start running. It would be great if it stops the import
  • it would be great if we receive email for successfully finished imports too
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Blueshift Labs
  • Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX
  • Ability to move customers easily from one campaign to another with one click
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Likelihood to Renew
Bloomreach
So far, Hippo is our ideal tool given its use of open standards which helps us to have a clear overview of what's coming next in the future Hippo releases. We are very confident in the future-readiness of the product
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Blueshift Labs
We're not in the mood to start this process over at this time. A lot of hard work went into it.
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Usability
Bloomreach
In my time working with Bloomreach Commerce Experience Cloud, I always liked to work with it. It is crucial that you get support from experts from the beginning to show you how to work with the vast amount of options and activities to choose from. The learning curve is also well-rounded because of its user-friendly interface and highly skilled customer support.
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Blueshift Labs
No answers on this topic
Reliability and Availability
Bloomreach
99% of the time the site is available for when we need to use. With any cloud based software there will be occasion that there is an outage but this is communicated effectively and dealt with quickly. This has never got in the way of what we need to do in our day to day work and wouldn't be thought of as a problem
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Blueshift Labs
No answers on this topic
Performance
Bloomreach
The search API is very fast (150ms), even considering we have nearly 2 million products in our catalog. The console pages where you do your configuration, add ranking rules and synonyms are sometimes a bit slower to load, but your customer would not notice any of that. The reports pages are also not the fastest, but definitely okay
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Blueshift Labs
No answers on this topic
Support Rating
Bloomreach
When I get through to support they are absolutely amazing but I think sometimes the wait can be too long. From experience I also know HubSpot and Dotdigital allow for live calls or call-backs which gives you that extra layer of support and satisfaction. That alone would have taken this score to a 9.
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Blueshift Labs
No answers on this topic
In-Person Training
Bloomreach
The team was really helpful in explaining
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Blueshift Labs
No answers on this topic
Online Training
Bloomreach
It gives clear overview in each and every concepts
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Blueshift Labs
No answers on this topic
Implementation Rating
Bloomreach
None it went smoothly
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Blueshift Labs
No answers on this topic
Alternatives Considered
Bloomreach
Bloomreach is a really easy to use platform compared to other CRM systems and allow faster integration to the other data sources. It allowed deduping services and the ammonization feature for data protection is really easy to set up which fields contain personal information and therefore remove the data when a customer request it.
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Blueshift Labs
Customer has a better UX/UI but Blueshift's capabilities are far stronger. The price is also more interesting considering what it does. Blueshift doesn't have certain integrations that are useful for startups (like Slack) but it's something that they should be having soon. Social media interconnection is also a step in the right direction that Customer hasn't moved toward
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Scalability
Bloomreach
there is an option of multiple projects per organisation, customers and assets can be copied across. Multiple sites can be managed in one project, different activities organized under initiatives. Splitting work into sensible units is therefore well possible. The billing is based on number of tracked and number of stored events, no package-based deals. It should therefore be well scalable from a small e-store to a large corporation.
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Blueshift Labs
No answers on this topic
Return on Investment
Bloomreach
  • Emails, banners, and weblayers brought us an increase in conversion and additional profit.
  • From a marketers perspective, it allows us to reach far and wide and see how well a campaign is doing in real-time.
  • Knowing the customer allows improved communication and personalize our recommendations.
  • Bloomreach Engagement has created revenue uplift with acquisition and conversion.
  • The most effective tool out there when ROI is in question.
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Blueshift Labs
  • Blueshift has had a tremendous impact on our email marketing KPIs. The AI-based approach and Recommendations tool has led to increased engagement.
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ScreenShots

Bloomreach Commerce Experience Cloud Screenshots

Screenshot of Funnels that simplify targeting.Screenshot of Retention provides insights about impact of changes in a product and the impact of major marketing campaigns.Screenshot of Web layers with A/B testingScreenshot of Drag and drop campaign editorScreenshot of WYSIWYG Email editor & Fully customisable Email templatesScreenshot of CRM with 360° customer behaviour history

Blueshift Screenshots

Screenshot of Single Customer ViewScreenshot of Advanced SegmentationScreenshot of Multi-Channel Customer JourneysScreenshot of Personalized RecommendationsScreenshot of Campaign Performance ReportingScreenshot of Single Customer View