Blueshift vs. Kumulos

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Blueshift
Score 7.8 out of 10
Mid-Size Companies (51-1,000 employees)
Blueshift Labs is a marketing automation software solution offered by Blueshift Labs. It tracks data for individuals, but does not have an attribution model.N/A
Kumulos
Score 10.0 out of 10
N/A
Kumulos offers their mobile app development platform supporting mobile app marketing automation, mobile app performance, push notifications, and other features.N/A
Pricing
BlueshiftKumulos
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BlueshiftKumulos
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
BlueshiftKumulos
Top Pros
Top Cons
Best Alternatives
BlueshiftKumulos
Small Businesses
Mautic
Mautic
Score 9.0 out of 10
OneSignal
OneSignal
Score 9.0 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 7.8 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Enterprises
Iterable
Iterable
Score 8.6 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BlueshiftKumulos
Likelihood to Recommend
7.7
(6 ratings)
10.0
(2 ratings)
Likelihood to Renew
10.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
BlueshiftKumulos
Likelihood to Recommend
Blueshift Labs
I think Blueshift is well suited as a CRM. It does a great job handling the customer information that you need, placing it, and displaying it in one concise place. They could do better in regards to being forthcoming with information. Documentation is weak, and depending on who you speak with on the support team, they may have different answers to the problem you're having. In my experience, there are a lot of inconsistencies in how they think about reporting, that someone who's been in marketing for the past 10-years, has to relearn and rethink how we share data for KPIs.
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Kumulos ltd
We have promotions that we want to tell our members or a specific subset of them like they have a chance of winning a raffle. We use Kumulos to fire off the message and notification. Our members get it in their app and we can tell how many of them received it. We can also use the messages to direct them to specific web pages if we want to give them more information. We also use Kumulos to send announcements about things that are happening around the resort. Since we are located near the airport, when heads of state arrive, there are times that the roads are closed to allow them to pass. We use Kumulos to fire off notifications early enough that they know to avoid the area at a particular time. Where it doesn't do as well is when you need the notifications to be received immediately. Since the notifications pass through the Google/Apple network, it may take time to arrive. Sometimes you get it quick, sometimes you don't. So if timeliness is critical, it won't work as well. Also if you're sending to a lot of people, the rollout of the messages may take longer.
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Pros
Blueshift Labs
  • Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
  • Integration with Segment and other apps
  • Retargeting with dynamic content pulled from data feeds / catalogs
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Kumulos ltd
  • Very, very easy to use - yet equally powerful
  • Personalization of messages
  • Data back feeds
  • Running mobile and web campaigns in one place
  • Awesome support
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Cons
Blueshift Labs
  • Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX
  • Ability to move customers easily from one campaign to another with one click
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Kumulos ltd
  • The UI could use a lot of improvement. It's not very intuitive.
  • Canceling of sent in-app messages can't be done through the dashboard. You have to contact support for them to do it.
  • To send the same message again, you have to recreate the whole thing instead of just resending it.
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Likelihood to Renew
Blueshift Labs
We're not in the mood to start this process over at this time. A lot of hard work went into it.
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Kumulos ltd
Kumulos is doing everything we need and more. The cost is also very reasonable. It has cut down our need for SMS and has lowered our OPEX because of this. We also love the analytics that it provides and it gives us insight into the usage and engagement of our app.
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Alternatives Considered
Blueshift Labs
Customer has a better UX/UI but Blueshift's capabilities are far stronger. The price is also more interesting considering what it does. Blueshift doesn't have certain integrations that are useful for startups (like Slack) but it's something that they should be having soon. Social media interconnection is also a step in the right direction that Customer hasn't moved toward
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Kumulos ltd
Kumulos is just much easier to install, configure, and set up. Ongoing running costs are much much lower, especially because we don't need the constant support of a developer to complete day-to-day tasks. Other systems required a lot of technical support, not just in the setup but also in the ongoing operation.
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Return on Investment
Blueshift Labs
  • Blueshift has had a tremendous impact on our email marketing KPIs. The AI-based approach and Recommendations tool has led to increased engagement.
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Kumulos ltd
  • 81% increase in customer retention
  • 27% increase in daily active users
  • Cost of the system is very low compared to tangible financial benefits it as delivered
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ScreenShots

Blueshift Screenshots

Screenshot of Single Customer ViewScreenshot of Advanced SegmentationScreenshot of Multi-Channel Customer JourneysScreenshot of Personalized RecommendationsScreenshot of Campaign Performance ReportingScreenshot of Single Customer View

Kumulos Screenshots

Screenshot of Kumulos Messaging DashboardScreenshot of Geofencing Set-UpScreenshot of Analytics DashboardScreenshot of Push Notification ComposerScreenshot of Crash Reporting DashboardScreenshot of In-App Messaging Composer