Blueshift empowers brands to engage customers on a 1:1 level by turning data into actionable insights across channels. It combines a customer data platform, AI-based decision-making, and a cross-channel marketing hub so brands can deliver personalized, real-time experiences.
$1,250
per month
Lead Liaison
Score 9.1 out of 10
Mid-Size Companies (51-1,000 employees)
Lead Liaison is a cloud-based sales and marketing automation solution. This solution provides equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer's website.
$250
per month
Pricing
Blueshift
Lead Liaison
Editions & Modules
No answers on this topic
Inbound Marketing
$250
per month
Sales Enablement
$450
per month 5 users
Omnibound Marketing
$780
per month
Lifecycle Marketing
$1,500
per month
Event Lead Management
starting at $2000
Offerings
Pricing Offerings
Blueshift
Lead Liaison
Free Trial
Yes
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
Yes
Entry-level Setup Fee
No setup fee
$499 Depends on package
Additional Details
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More Pricing Information
Community Pulse
Blueshift
Lead Liaison
Features
Blueshift
Lead Liaison
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Blueshift
-
Ratings
Lead Liaison
8.8
8 Ratings
14% above category average
WYSIWYG email editor
00 Ratings
9.08 Ratings
Dynamic content
00 Ratings
8.57 Ratings
Ability to test dynamic content
00 Ratings
8.27 Ratings
Landing pages
00 Ratings
8.77 Ratings
A/B testing
00 Ratings
8.75 Ratings
Mobile optimization
00 Ratings
9.06 Ratings
Email deliverability reporting
00 Ratings
9.37 Ratings
List management
00 Ratings
8.88 Ratings
Triggered drip sequences
00 Ratings
9.05 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Blueshift
-
Ratings
Lead Liaison
9.0
8 Ratings
14% above category average
Lead nurturing automation
00 Ratings
9.58 Ratings
Lead scoring and grading
00 Ratings
9.08 Ratings
Data quality management
00 Ratings
8.87 Ratings
Automated sales alerts and tasks
00 Ratings
8.87 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Blueshift
-
Ratings
Lead Liaison
8.9
6 Ratings
17% above category average
Calendaring
00 Ratings
8.86 Ratings
Event/webinar marketing
00 Ratings
9.06 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Blueshift
-
Ratings
Lead Liaison
8.8
6 Ratings
16% above category average
Social sharing and campaigns
00 Ratings
9.06 Ratings
Social profile integration
00 Ratings
8.56 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Blueshift
-
Ratings
Lead Liaison
9.2
7 Ratings
23% above category average
Dashboards
00 Ratings
9.07 Ratings
Standard reports
00 Ratings
9.37 Ratings
Custom reports
00 Ratings
9.37 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
I think Blueshift is well suited as a CRM. It does a great job handling the customer information that you need, placing it, and displaying it in one concise place. They could do better in regards to being forthcoming with information. Documentation is weak, and depending on who you speak with on the support team, they may have different answers to the problem you're having. In my experience, there are a lot of inconsistencies in how they think about reporting, that someone who's been in marketing for the past 10-years, has to relearn and rethink how we share data for KPIs.
I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM. For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated
Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
Integration with Segment and other apps
Retargeting with dynamic content pulled from data feeds / catalogs
The form customization is perfect. Very easy to use.
The insight we get from the form's (GPS) data is nice as we do not have to mandate fields anymore.
The ability to pass thru a lot of data on the back end works for our process. The internal receiver (customer service or sales reps) of the form data knows exactly what campaign the lead came from, what clinical specialty is tied to the prospect and what product is of interest. All seamlessly.
Why move from a product that is help grown the speed on Marketing ROI? We see that the dashboards, flexibility and tracking are meeting and exceeding the business needs we had outlined. The support they provide is consistent, available and responsive. They will work with you until your issue is resolved.
One item you did not ask, but should be in around customer support. They do a great job of working with you, training and ongoing questions. Lead Liaison is always available and easy to get answers. The dashboards are great to gain business trends. The social media management is easy and a great way to ensure content is being tracked. The ability to gain tracking code for additional tactics. Our team enjoys the easy access and useability. We work with our clients to make sure they have a tool that we can use to scale for their needs. Lead Liaison makes it easy for us to help clients understand that Marketing ROI is closer to their finger tips than ever before.
Lead Liaison has tremendous support. I''ve never gone more than a hour or so without a response. They are quick to understand my request, review the options for solution and deliver the best option with the best outcome. Also, the good part is that I don't need support all the time because the product is so easy.
Any issue with the adoption of the product were on our end. I wish we had the band width to run faster so we can know more faster. Our team enjoys the dashboards and ease of using the product. I know our clients are appreciating the results of the information as well.
Customer has a better UX/UI but Blueshift's capabilities are far stronger. The price is also more interesting considering what it does. Blueshift doesn't have certain integrations that are useful for startups (like Slack) but it's something that they should be having soon. Social media interconnection is also a step in the right direction that Customer hasn't moved toward
I have not used any other product than Lead Liasion. I just recently started using this product and was not aware of the other options. Either way I am looking forward to seeing how far I am able to succeed using Lead Liasion and will continue to use this platform in the future.
Deepen the relationship with existing clients AND increase the amount of revenue from clients as this is an added service in addition to our online marketing services.