Blueshift vs. MetaRouter

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Blueshift
Score 7.8 out of 10
Mid-Size Companies (51-1,000 employees)
Blueshift Labs is a marketing automation software solution offered by Blueshift Labs. It tracks data for individuals, but does not have an attribution model.N/A
MetaRouter
Score 7.0 out of 10
N/A
MetaRouter is presented by the vendor as a customer data integration solution for security-minded organizations who want to use analytics tools they need, on their own terms. With MetaRouter the user owns the entire data infrastructure, with it deployed on a private cloud, and maintains control of data from the point of ingestion to delivery to a third-party. While a SaaS option exists for basic customer data integration, the core platform is designed for private deployment: modular,…N/A
Pricing
BlueshiftMetaRouter
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BlueshiftMetaRouter
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BlueshiftMetaRouter
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
BlueshiftMetaRouter
Data Source Connection
Comparison of Data Source Connection features of Product A and Product B
Blueshift
-
Ratings
MetaRouter
6.0
1 Ratings
31% below category average
Connect to traditional data sources00 Ratings6.01 Ratings
Connecto to Big Data and NoSQL00 Ratings6.01 Ratings
Data Transformations
Comparison of Data Transformations features of Product A and Product B
Blueshift
-
Ratings
MetaRouter
6.5
1 Ratings
25% below category average
Simple transformations00 Ratings7.01 Ratings
Complex transformations00 Ratings6.01 Ratings
Data Modeling
Comparison of Data Modeling features of Product A and Product B
Blueshift
-
Ratings
MetaRouter
7.3
1 Ratings
11% below category average
Data model creation00 Ratings8.01 Ratings
Metadata management00 Ratings8.01 Ratings
Business rules and workflow00 Ratings7.01 Ratings
Collaboration00 Ratings7.01 Ratings
Testing and debugging00 Ratings7.01 Ratings
Data Governance
Comparison of Data Governance features of Product A and Product B
Blueshift
-
Ratings
MetaRouter
6.5
1 Ratings
23% below category average
Integration with data quality tools00 Ratings7.01 Ratings
Integration with MDM tools00 Ratings6.01 Ratings
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BlueshiftMetaRouter
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Score 9.6 out of 10
Medium-sized Companies
The Trade Desk
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Score 8.1 out of 10
IBM InfoSphere Information Server
IBM InfoSphere Information Server
Score 8.1 out of 10
Enterprises
Iterable
Iterable
Score 8.5 out of 10
IBM InfoSphere Information Server
IBM InfoSphere Information Server
Score 8.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BlueshiftMetaRouter
Likelihood to Recommend
7.7
(6 ratings)
7.0
(1 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
BlueshiftMetaRouter
Likelihood to Recommend
Blueshift Labs
I think Blueshift is well suited as a CRM. It does a great job handling the customer information that you need, placing it, and displaying it in one concise place. They could do better in regards to being forthcoming with information. Documentation is weak, and depending on who you speak with on the support team, they may have different answers to the problem you're having. In my experience, there are a lot of inconsistencies in how they think about reporting, that someone who's been in marketing for the past 10-years, has to relearn and rethink how we share data for KPIs.
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MetaRouter
Capturing clickstream events from multiple sources. Marketing attribution analytics general marketing influence.
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Pros
Blueshift Labs
  • Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
  • Integration with Segment and other apps
  • Retargeting with dynamic content pulled from data feeds / catalogs
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MetaRouter
No answers on this topic
Cons
Blueshift Labs
  • Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX
  • Ability to move customers easily from one campaign to another with one click
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MetaRouter
No answers on this topic
Likelihood to Renew
Blueshift Labs
We're not in the mood to start this process over at this time. A lot of hard work went into it.
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MetaRouter
No answers on this topic
Alternatives Considered
Blueshift Labs
Customer has a better UX/UI but Blueshift's capabilities are far stronger. The price is also more interesting considering what it does. Blueshift doesn't have certain integrations that are useful for startups (like Slack) but it's something that they should be having soon. Social media interconnection is also a step in the right direction that Customer hasn't moved toward
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MetaRouter
No answers on this topic
Return on Investment
Blueshift Labs
  • Blueshift has had a tremendous impact on our email marketing KPIs. The AI-based approach and Recommendations tool has led to increased engagement.
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MetaRouter
No answers on this topic
ScreenShots

Blueshift Screenshots

Screenshot of Single Customer ViewScreenshot of Advanced SegmentationScreenshot of Multi-Channel Customer JourneysScreenshot of Personalized RecommendationsScreenshot of Campaign Performance ReportingScreenshot of Single Customer View