Blueshift vs. Net-Results

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Blueshift
Score 7.8 out of 10
Mid-Size Companies (51-1,000 employees)
Blueshift Labs is a marketing automation software solution offered by Blueshift Labs. It tracks data for individuals, but does not have an attribution model.N/A
Net-Results
Score 8.1 out of 10
Small Businesses (1-50 employees)
Net-Results is a marketing automation solution that features segment-driven approaches to lead management and marketing automation. Some key features include support for A/B email testing, drag & drop landing pages, CRM integrations, and automated marketing workflows.
$800
Annual agreement, up to 25,000 Contacts or 60,000 Sends
Pricing
BlueshiftNet-Results
Editions & Modules
No answers on this topic
One Price Full Platform
$800
Annual agreement, up to 25,000 Contacts or 60,000 Sends
Offerings
Pricing Offerings
BlueshiftNet-Results
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsTiered pricing by total email sends or total contacts, you decide. All features included. No upsells or limitations based on your price.
More Pricing Information
Features
BlueshiftNet-Results
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Blueshift
-
Ratings
Net-Results
7.1
23 Ratings
8% below category average
WYSIWYG email editor00 Ratings7.021 Ratings
Dynamic content00 Ratings7.214 Ratings
Ability to test dynamic content00 Ratings7.311 Ratings
Landing pages00 Ratings7.019 Ratings
A/B testing00 Ratings6.311 Ratings
Mobile optimization00 Ratings5.022 Ratings
Email deliverability reporting00 Ratings8.023 Ratings
List management00 Ratings7.022 Ratings
Triggered drip sequences00 Ratings8.618 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Blueshift
-
Ratings
Net-Results
7.6
20 Ratings
2% below category average
Lead nurturing automation00 Ratings8.518 Ratings
Lead scoring and grading00 Ratings8.418 Ratings
Data quality management00 Ratings5.018 Ratings
Automated sales alerts and tasks00 Ratings8.616 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Blueshift
-
Ratings
Net-Results
7.5
15 Ratings
2% below category average
Calendaring00 Ratings7.99 Ratings
Event/webinar marketing00 Ratings7.015 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Blueshift
-
Ratings
Net-Results
6.9
7 Ratings
8% below category average
Social sharing and campaigns00 Ratings7.07 Ratings
Social profile integration00 Ratings6.77 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Blueshift
-
Ratings
Net-Results
6.3
22 Ratings
17% below category average
Dashboards00 Ratings7.021 Ratings
Standard reports00 Ratings6.022 Ratings
Custom reports00 Ratings6.019 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Blueshift
-
Ratings
Net-Results
7.5
20 Ratings
1% below category average
API00 Ratings7.015 Ratings
Role-based workflow & approvals00 Ratings8.08 Ratings
Customizability00 Ratings7.019 Ratings
Integration with Salesforce.com00 Ratings7.99 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.03 Ratings
Integration with SugarCRM00 Ratings8.17 Ratings
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BlueshiftNet-Results
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Mautic
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Score 9.0 out of 10
Vbout
Vbout
Score 9.3 out of 10
Medium-sized Companies
The Trade Desk
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Score 7.9 out of 10
PFL Direct Mail Platform
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Score 9.3 out of 10
Enterprises
Iterable
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Score 8.6 out of 10
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Score 9.3 out of 10
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User Ratings
BlueshiftNet-Results
Likelihood to Recommend
7.7
(6 ratings)
8.0
(25 ratings)
Likelihood to Renew
10.0
(1 ratings)
9.0
(4 ratings)
Usability
-
(0 ratings)
7.5
(3 ratings)
User Testimonials
BlueshiftNet-Results
Likelihood to Recommend
Blueshift Labs
I think Blueshift is well suited as a CRM. It does a great job handling the customer information that you need, placing it, and displaying it in one concise place. They could do better in regards to being forthcoming with information. Documentation is weak, and depending on who you speak with on the support team, they may have different answers to the problem you're having. In my experience, there are a lot of inconsistencies in how they think about reporting, that someone who's been in marketing for the past 10-years, has to relearn and rethink how we share data for KPIs.
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Net-Results
Net-Results is very well-suited for small, medium and large businesses. They seem to be more advanced than what a typical enterprise level implementation would require. When selecting a marketing automation provider make it a point to find out the level of integration with Salesforce and other marketing technologies. Do they have pre-built automation modules or does it require building from the ground up? Also ask questions regarding its specific capabilities ... for example: is it a marketing automation provider? is it a CRM provider? etc
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Pros
Blueshift Labs
  • Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
  • Integration with Segment and other apps
  • Retargeting with dynamic content pulled from data feeds / catalogs
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Net-Results
  • Automated emails in a drip campaign that Sales can remove people from.
  • Lead scoring and alerts that go right to the lead owner.
  • Weekly reports to each Sales person with their hottest lead.
  • Very finely tuned segments that can be used for alerts, emails, and scheduled reports.
  • Integration with Salesforce. The Sales team can basically trigger their own emails.
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Cons
Blueshift Labs
  • Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX
  • Ability to move customers easily from one campaign to another with one click
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Net-Results
  • Forms: Would love to have dependent fields, also ability to see all data a user entered without having to create a custom field for every form.
  • Campaign branching: Criteria need to be selected one at a time, which can be very time-consuming.
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Likelihood to Renew
Blueshift Labs
We're not in the mood to start this process over at this time. A lot of hard work went into it.
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Net-Results
Net-Results does what we need and is straightforward to use. Their team has been very responsive to our requests and great to work with.
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Usability
Blueshift Labs
No answers on this topic
Net-Results
Net Results is pretty easy to use and understand. I wouldn't say that it is the best in comparison to MailChimp's drag and drop email builder, but Net Results do so much more than MailChimp that it is hard to even compare the two. Overall Net Results has good usability
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Alternatives Considered
Blueshift Labs
Customer has a better UX/UI but Blueshift's capabilities are far stronger. The price is also more interesting considering what it does. Blueshift doesn't have certain integrations that are useful for startups (like Slack) but it's something that they should be having soon. Social media interconnection is also a step in the right direction that Customer hasn't moved toward
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Net-Results
We've used ClickDimensions and Marketo. We felt that ClickDimensions was more limited as far as creating effective email campaigns and not as easy to use. It also is completely native to Dynamics CRM, which can be a positive and a negative. Marketo was the previous solution we owned, we are much happier with Net-Results. It's easier to use, not as complex and there is much better communication from their support team. When looking at a new solution we also looked at Act-On and Hubspot. Act-On probably would've been our second choice, but it didn't have as modern of a feel and wasn't quite as easy to use. Hubspot didn't really fit our business. It was very focused on SEO and blog posts. It didn't have the features we needed from a marketing standpoint
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Return on Investment
Blueshift Labs
  • Blueshift has had a tremendous impact on our email marketing KPIs. The AI-based approach and Recommendations tool has led to increased engagement.
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Net-Results
  • Stronger re-engagement rates - The buy cycle for our product can be very long. Net-Results helps us keep in touch with prospects that may have gone cold.
  • Better asset utilization - Net-Results helps us drive continuous utilization of our assets.
  • Efficiency - The automation Net-Results has provided means we can focus on other tasks, like creating new assets or building new partnerships.
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ScreenShots

Blueshift Screenshots

Screenshot of Single Customer ViewScreenshot of Advanced SegmentationScreenshot of Multi-Channel Customer JourneysScreenshot of Personalized RecommendationsScreenshot of Campaign Performance ReportingScreenshot of Single Customer View

Net-Results Screenshots

Screenshot of Advanced nurturing campaignsScreenshot of Form actionsScreenshot of Salesforce integration/FunnelvisionScreenshot of Deep database segmentationScreenshot of Dashboards and reportsScreenshot of Drag and drop email builder