Blueshift vs. Omnisend

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Blueshift
Score 7.9 out of 10
Mid-Size Companies (51-1,000 employees)
Blueshift Labs is a marketing automation software solution offered by Blueshift Labs. It tracks data for individuals, but does not have an attribution model.N/A
Omnisend
Score 7.0 out of 10
N/A
Omnisend (formerly Soundest) is an email marketing solution built specifically for eCommerce platforms, from the London based company of the same name.
$0
Pricing
BlueshiftOmnisend
Editions & Modules
No answers on this topic
Free plan
$0
Standard plan
$16
Pro plan
$59
Offerings
Pricing Offerings
BlueshiftOmnisend
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup fee$16 Month
Additional DetailsOmnisend offers three pricing plans: Free, Standard and Pro. Using Free plan you'll be able to explore all of Omnisend's features (emails, SMS, push notifications, popups, segmentation, analytics, etc), send up to 500 emails and push notifications, plus 60 SMS per month at no cost. The standard plan starts at $16 per month, you get everything in Free, unlimited web push notifications, a customer success manager and 24/7 support. From $59 per month, you can use Pro plan and send unlimited emails and push notifications, get advanced reporting features, a dedicated Customer Success Manager, and priority 24/7 support. You'll also get free SMS credits equal to the price of your plan.
More Pricing Information
Features
BlueshiftOmnisend
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Blueshift
-
Ratings
Omnisend
7.2
5 Ratings
10% below category average
WYSIWYG email editor00 Ratings6.55 Ratings
Dynamic content00 Ratings7.45 Ratings
Ability to test dynamic content00 Ratings7.05 Ratings
Landing pages00 Ratings7.03 Ratings
A/B testing00 Ratings7.04 Ratings
Mobile optimization00 Ratings7.03 Ratings
Email deliverability reporting00 Ratings6.68 Ratings
List management00 Ratings7.85 Ratings
Triggered drip sequences00 Ratings9.03 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Blueshift
-
Ratings
Omnisend
6.4
5 Ratings
17% below category average
Dashboards00 Ratings6.54 Ratings
Standard reports00 Ratings6.65 Ratings
Custom reports00 Ratings6.12 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Blueshift
-
Ratings
Omnisend
6.9
2 Ratings
17% below category average
Link Tracking00 Ratings7.42 Ratings
Image Validation00 Ratings6.82 Ratings
Inbox Display00 Ratings7.02 Ratings
Email Previews00 Ratings6.52 Ratings
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BlueshiftOmnisend
Small Businesses
Ortto
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Score 9.6 out of 10
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Score 10.0 out of 10
Medium-sized Companies
The Trade Desk
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Score 7.0 out of 10
Emma
Emma
Score 8.9 out of 10
Enterprises
Iterable
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Score 8.9 out of 10
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User Ratings
BlueshiftOmnisend
Likelihood to Recommend
7.7
(6 ratings)
7.0
(5 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
BlueshiftOmnisend
Likelihood to Recommend
Blueshift Labs
I think Blueshift is well suited as a CRM. It does a great job handling the customer information that you need, placing it, and displaying it in one concise place. They could do better in regards to being forthcoming with information. Documentation is weak, and depending on who you speak with on the support team, they may have different answers to the problem you're having. In my experience, there are a lot of inconsistencies in how they think about reporting, that someone who's been in marketing for the past 10-years, has to relearn and rethink how we share data for KPIs.
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Omnisend
It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.
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Pros
Blueshift Labs
  • Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
  • Integration with Segment and other apps
  • Retargeting with dynamic content pulled from data feeds / catalogs
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Omnisend
  • Provides a campaign booster to improve open and click rates
  • Gathering of post-sale customer feedback
  • Integrated SMS automation
  • Reduces manual tasks by use of pre-built marketing automation workflows.
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Cons
Blueshift Labs
  • Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX
  • Ability to move customers easily from one campaign to another with one click
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Omnisend
  • More options to customize emails.
  • Better customer service.
  • Email scheduling.
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Likelihood to Renew
Blueshift Labs
We're not in the mood to start this process over at this time. A lot of hard work went into it.
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Omnisend
No answers on this topic
Alternatives Considered
Blueshift Labs
Customer has a better UX/UI but Blueshift's capabilities are far stronger. The price is also more interesting considering what it does. Blueshift doesn't have certain integrations that are useful for startups (like Slack) but it's something that they should be having soon. Social media interconnection is also a step in the right direction that Customer hasn't moved toward
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Omnisend
By far, Omnisend is my preferred mail software. The program has several customizations and options in the free plan that you do not receive on other mail software programs.
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Return on Investment
Blueshift Labs
  • Blueshift has had a tremendous impact on our email marketing KPIs. The AI-based approach and Recommendations tool has led to increased engagement.
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Omnisend
  • Within the first month we has return customers placing larger orders.
  • Very easy for anyone on the team to set up, modify.
  • Reporting for management is easy.
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ScreenShots

Blueshift Screenshots

Screenshot of Single Customer ViewScreenshot of Advanced SegmentationScreenshot of Multi-Channel Customer JourneysScreenshot of Personalized RecommendationsScreenshot of Campaign Performance ReportingScreenshot of Single Customer View

Omnisend Screenshots

Screenshot of Create emails in a much faster and efficient way with unique Product Picker featureScreenshot of Double your click rates with our interactive elements like Scratch Card and Gift Box.Screenshot of Be relevant with ecommerce automation workflows that allow you to contact your customers with personalized messagesScreenshot of Capture every visitor of your online shop with our powerful Popups, Signup Boxes and Wheel of FortuneScreenshot of Marketing automation for more salesScreenshot of Sync for Facebook and Google Ads