Blueshift vs. Retainly

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Blueshift
Score 7.8 out of 10
Mid-Size Companies (51-1,000 employees)
Blueshift Labs is a marketing automation software solution offered by Blueshift Labs. It tracks data for individuals, but does not have an attribution model.N/A
Retainly
Score 9.2 out of 10
N/A
Retainly is an automated engagement platform that helps businesses maximize customer retention. The app enables users to automate emails, web push notifications, and SMS messages to retain customers and drive lifetime value. Retention & LTV: Increasingly business leaders are expecting marketing and product teams to play a key role in the growth – and customer retention is the critical platform on which…
$15
per month per user
Pricing
BlueshiftRetainly
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BlueshiftRetainly
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BlueshiftRetainly
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
BlueshiftRetainly
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Blueshift
-
Ratings
Retainly
8.3
2 Ratings
7% above category average
WYSIWYG email editor00 Ratings8.82 Ratings
Dynamic content00 Ratings9.22 Ratings
Ability to test dynamic content00 Ratings9.22 Ratings
A/B testing00 Ratings7.62 Ratings
Mobile optimization00 Ratings3.61 Ratings
Email deliverability reporting00 Ratings9.22 Ratings
List management00 Ratings9.22 Ratings
Triggered drip sequences00 Ratings9.62 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Blueshift
-
Ratings
Retainly
9.1
2 Ratings
16% above category average
Lead nurturing automation00 Ratings9.62 Ratings
Lead scoring and grading00 Ratings9.11 Ratings
Data quality management00 Ratings8.21 Ratings
Automated sales alerts and tasks00 Ratings9.62 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Blueshift
-
Ratings
Retainly
9.0
2 Ratings
18% above category average
Dashboards00 Ratings8.42 Ratings
Standard reports00 Ratings9.22 Ratings
Custom reports00 Ratings9.22 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Blueshift
-
Ratings
Retainly
8.5
2 Ratings
11% above category average
API00 Ratings9.62 Ratings
Role-based workflow & approvals00 Ratings9.62 Ratings
Integration with Salesforce.com00 Ratings6.41 Ratings
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BlueshiftRetainly
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User Ratings
BlueshiftRetainly
Likelihood to Recommend
7.7
(6 ratings)
9.2
(2 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
BlueshiftRetainly
Likelihood to Recommend
Blueshift Labs
I think Blueshift is well suited as a CRM. It does a great job handling the customer information that you need, placing it, and displaying it in one concise place. They could do better in regards to being forthcoming with information. Documentation is weak, and depending on who you speak with on the support team, they may have different answers to the problem you're having. In my experience, there are a lot of inconsistencies in how they think about reporting, that someone who's been in marketing for the past 10-years, has to relearn and rethink how we share data for KPIs.
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Retainly
Retainly allowed me to take customer engagement to the next level. I felt an advantage of its low-code functionality, user-friendliness, intuitive automation, and pre-built integrations with a range of other marketing tools. I saw a noticeable difference in my marketing performance and customer retention results after almost 2 months of usage. As a marketer, I managed to automate heavy manual effort to run marketing my campaigns.
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Pros
Blueshift Labs
  • Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
  • Integration with Segment and other apps
  • Retargeting with dynamic content pulled from data feeds / catalogs
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Retainly
  • Segments creation
  • Workflow creation
  • Workspace creation
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Cons
Blueshift Labs
  • Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX
  • Ability to move customers easily from one campaign to another with one click
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Retainly
  • Analytics can be improved
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Likelihood to Renew
Blueshift Labs
We're not in the mood to start this process over at this time. A lot of hard work went into it.
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Retainly
No answers on this topic
Alternatives Considered
Blueshift Labs
Customer has a better UX/UI but Blueshift's capabilities are far stronger. The price is also more interesting considering what it does. Blueshift doesn't have certain integrations that are useful for startups (like Slack) but it's something that they should be having soon. Social media interconnection is also a step in the right direction that Customer hasn't moved toward
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Retainly
Retainly has a unique and better workflow creation process.
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Return on Investment
Blueshift Labs
  • Blueshift has had a tremendous impact on our email marketing KPIs. The AI-based approach and Recommendations tool has led to increased engagement.
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Retainly
  • Set - up automated workflow sequences across the customer journey
  • Less manual intervention to manage campaign
  • 15 % Reduce of drop-offs in the customer experience
Read full review
ScreenShots

Blueshift Screenshots

Screenshot of Single Customer ViewScreenshot of Advanced SegmentationScreenshot of Multi-Channel Customer JourneysScreenshot of Personalized RecommendationsScreenshot of Campaign Performance ReportingScreenshot of Single Customer View

Retainly Screenshots

Screenshot of Here you can access your project overview and other important project-wide information.Screenshot of Create simple and extended dynamic Segments.Screenshot of Create new and manage existing workspaces.Screenshot of Connect Retainlys' and 3d party integrations.Screenshot of Access and create automated workflows, review workflow analytics.