Blueshift vs. SimplyCast

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Blueshift
Score 7.8 out of 10
Mid-Size Companies (51-1,000 employees)
Blueshift Labs is a marketing automation software solution offered by Blueshift Labs. It tracks data for individuals, but does not have an attribution model.N/A
SimplyCast
Score 10.0 out of 10
N/A
SimplyCast is a customer flow communication platform that combines marketing automation, inbound marketing and interactive communication. The software enables clients to personalize messaging at the right time no matter who their audience is. SimplyCast caters to SMBs as well as enterprise clients. It also provides solutions for industries such as emergency response, automotive and marketing agencies.
$3
per month
Pricing
BlueshiftSimplyCast
Editions & Modules
No answers on this topic
SimplyCast
$4.95
per month
Offerings
Pricing Offerings
BlueshiftSimplyCast
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BlueshiftSimplyCast
Top Pros
Top Cons
Features
BlueshiftSimplyCast
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Blueshift
-
Ratings
SimplyCast
6.3
1 Ratings
20% below category average
WYSIWYG email editor00 Ratings7.01 Ratings
Dynamic content00 Ratings6.01 Ratings
Ability to test dynamic content00 Ratings7.01 Ratings
A/B testing00 Ratings6.01 Ratings
Mobile optimization00 Ratings7.01 Ratings
Email deliverability reporting00 Ratings6.01 Ratings
List management00 Ratings5.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Blueshift
-
Ratings
SimplyCast
8.0
1 Ratings
7% above category average
Dashboards00 Ratings9.01 Ratings
Standard reports00 Ratings8.01 Ratings
Custom reports00 Ratings7.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Blueshift
-
Ratings
SimplyCast
7.0
1 Ratings
8% below category average
API00 Ratings7.01 Ratings
Role-based workflow & approvals00 Ratings7.01 Ratings
Customizability00 Ratings6.01 Ratings
Integration with Salesforce.com00 Ratings7.01 Ratings
Integration with Microsoft Dynamics CRM00 Ratings8.01 Ratings
Integration with SugarCRM00 Ratings7.01 Ratings
Best Alternatives
BlueshiftSimplyCast
Small Businesses
Mautic
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Score 9.0 out of 10
Vbout
Vbout
Score 9.3 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 7.8 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Iterable
Iterable
Score 8.6 out of 10
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Score 9.3 out of 10
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User Ratings
BlueshiftSimplyCast
Likelihood to Recommend
7.7
(6 ratings)
10.0
(1 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
BlueshiftSimplyCast
Likelihood to Recommend
Blueshift Labs
I think Blueshift is well suited as a CRM. It does a great job handling the customer information that you need, placing it, and displaying it in one concise place. They could do better in regards to being forthcoming with information. Documentation is weak, and depending on who you speak with on the support team, they may have different answers to the problem you're having. In my experience, there are a lot of inconsistencies in how they think about reporting, that someone who's been in marketing for the past 10-years, has to relearn and rethink how we share data for KPIs.
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SimplyCast
No answers on this topic
Pros
Blueshift Labs
  • Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
  • Integration with Segment and other apps
  • Retargeting with dynamic content pulled from data feeds / catalogs
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SimplyCast
  • Email tracking
  • Easy to use
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Cons
Blueshift Labs
  • Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX
  • Ability to move customers easily from one campaign to another with one click
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SimplyCast
  • Templates need updating
  • Uploading list is a bit tedious
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Likelihood to Renew
Blueshift Labs
We're not in the mood to start this process over at this time. A lot of hard work went into it.
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SimplyCast
No answers on this topic
Alternatives Considered
Blueshift Labs
Customer has a better UX/UI but Blueshift's capabilities are far stronger. The price is also more interesting considering what it does. Blueshift doesn't have certain integrations that are useful for startups (like Slack) but it's something that they should be having soon. Social media interconnection is also a step in the right direction that Customer hasn't moved toward
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SimplyCast
I use both SimplyCast and Act-On. Act-On ties in with our database, I use SimplyCast in order to send e-mails that don't look exactly like our other e-mails
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Return on Investment
Blueshift Labs
  • Blueshift has had a tremendous impact on our email marketing KPIs. The AI-based approach and Recommendations tool has led to increased engagement.
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SimplyCast
  • We do get responses from our e-mails
  • Do not get a lot of information like we do from Act-On
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ScreenShots

Blueshift Screenshots

Screenshot of Single Customer ViewScreenshot of Advanced SegmentationScreenshot of Multi-Channel Customer JourneysScreenshot of Personalized RecommendationsScreenshot of Campaign Performance ReportingScreenshot of Single Customer View