Blueshift vs. Sugar Market

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Blueshift
Score 7.8 out of 10
Mid-Size Companies (51-1,000 employees)
Blueshift Labs is a marketing automation software solution offered by Blueshift Labs. It tracks data for individuals, but does not have an attribution model.N/A
Sugar Market
Score 2.2 out of 10
Mid-Size Companies (51-1,000 employees)
Sugar Market (formerly Salesfusion) is a marketing automation solution built to work for the user. With a curated toolset that includes intuitive campaign builders, automations and reporting, the vendor says they focus on what matters most to marketers -- streamlining campaign creation, understanding engagement, improving conversion, and driving more revenue. Salesfusion was acquired by SugarCRM May 2019.
$750
per month
Pricing
BlueshiftSugar Market
Editions & Modules
No answers on this topic
Core
$1,000
Database size
Offerings
Pricing Offerings
BlueshiftSugar Market
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeRequired
Additional DetailsPrices listed are monthly subscription rates. Our packages include live support and training. Additional charges apply for contact databases above 10k, dedicated IPs, CRM integration and sandboxes. Please complete the form on our site to request a quote based on your specific needs.
More Pricing Information
Community Pulse
BlueshiftSugar Market
Top Pros
Top Cons
Features
BlueshiftSugar Market
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Blueshift
-
Ratings
Sugar Market
4.4
4 Ratings
55% below category average
WYSIWYG email editor00 Ratings3.03 Ratings
Dynamic content00 Ratings5.03 Ratings
Ability to test dynamic content00 Ratings4.02 Ratings
Landing pages00 Ratings6.03 Ratings
A/B testing00 Ratings4.03 Ratings
Mobile optimization00 Ratings1.03 Ratings
Email deliverability reporting00 Ratings7.04 Ratings
List management00 Ratings4.04 Ratings
Triggered drip sequences00 Ratings6.03 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Blueshift
-
Ratings
Sugar Market
5.3
4 Ratings
38% below category average
Lead nurturing automation00 Ratings6.04 Ratings
Lead scoring and grading00 Ratings4.04 Ratings
Data quality management00 Ratings5.04 Ratings
Automated sales alerts and tasks00 Ratings6.03 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Blueshift
-
Ratings
Sugar Market
6.5
3 Ratings
16% below category average
Calendaring00 Ratings6.03 Ratings
Event/webinar marketing00 Ratings7.02 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Blueshift
-
Ratings
Sugar Market
8.2
1 Ratings
9% above category average
Social sharing and campaigns00 Ratings8.21 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Blueshift
-
Ratings
Sugar Market
2.3
4 Ratings
106% below category average
Dashboards00 Ratings5.04 Ratings
Standard reports00 Ratings1.04 Ratings
Custom reports00 Ratings1.04 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Blueshift
-
Ratings
Sugar Market
4.8
4 Ratings
45% below category average
API00 Ratings5.02 Ratings
Role-based workflow & approvals00 Ratings6.02 Ratings
Customizability00 Ratings3.02 Ratings
Integration with Salesforce.com00 Ratings9.22 Ratings
Integration with Microsoft Dynamics CRM00 Ratings1.01 Ratings
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User Ratings
BlueshiftSugar Market
Likelihood to Recommend
7.7
(6 ratings)
3.0
(7 ratings)
Likelihood to Renew
10.0
(1 ratings)
10.0
(3 ratings)
Support Rating
-
(0 ratings)
8.2
(1 ratings)
User Testimonials
BlueshiftSugar Market
Likelihood to Recommend
Blueshift Labs
I think Blueshift is well suited as a CRM. It does a great job handling the customer information that you need, placing it, and displaying it in one concise place. They could do better in regards to being forthcoming with information. Documentation is weak, and depending on who you speak with on the support team, they may have different answers to the problem you're having. In my experience, there are a lot of inconsistencies in how they think about reporting, that someone who's been in marketing for the past 10-years, has to relearn and rethink how we share data for KPIs.
Read full review
SugarCRM
Salesfusion is a marketing automation platform more appropriate for small companies considering the limited functionalities are limited. The email builder tool is easy to use and ideal for someone with no coding knowledge
Read full review
Pros
Blueshift Labs
  • Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
  • Integration with Segment and other apps
  • Retargeting with dynamic content pulled from data feeds / catalogs
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SugarCRM
  • It was easy to navigate.
  • I liked that I could click on a link to email a potential client and that it would track/link that email back to the Salesfusion profile.
  • I liked the reporting features so that I could see exactly how many cold calls resulted in appointments, with whom I last left voicemail or need to follow up with.
Read full review
Cons
Blueshift Labs
  • Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX
  • Ability to move customers easily from one campaign to another with one click
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SugarCRM
  • The user interface is somewhat cumbersome and not intuitive at times.
  • Additional user education available through downloads for existing customers rather than scheduled webinars would be helpful.
  • Custom reporting is complicated to set up.
Read full review
Likelihood to Renew
Blueshift Labs
We're not in the mood to start this process over at this time. A lot of hard work went into it.
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SugarCRM
We've been very happy with SalesFusion since day 1. We've also created a new website during the time period that we've had SF and everything carried over great to our new website!
Read full review
Support Rating
Blueshift Labs
No answers on this topic
SugarCRM
The support team has always been helpful, friendly, prompt and knowledgeable. They follow-up on all my tickets promptly and when needed are available for screen sharing to illustrate solutions for more complex problems. The support department at Salesfusion is one of my favorite things about the platform.
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Alternatives Considered
Blueshift Labs
Customer has a better UX/UI but Blueshift's capabilities are far stronger. The price is also more interesting considering what it does. Blueshift doesn't have certain integrations that are useful for startups (like Slack) but it's something that they should be having soon. Social media interconnection is also a step in the right direction that Customer hasn't moved toward
Read full review
SugarCRM
I was using Net-Results and it seemed more geared for an experienced marketer who was familiar with HTML and didn't need as much training. I found the system frustrating and didn't have much success when I called in for training. I was brand new to automation marketing and needed more hand-holding than Net-Results was able to provide
Read full review
Return on Investment
Blueshift Labs
  • Blueshift has had a tremendous impact on our email marketing KPIs. The AI-based approach and Recommendations tool has led to increased engagement.
Read full review
SugarCRM
  • Increased employee efficiency
  • Better customer service
  • The ability to send email campaigns from a specific user and not "from" the organization title. We use this funcationality a lot and it was not available with other software so this is huge.
Read full review
ScreenShots

Blueshift Screenshots

Screenshot of Single Customer ViewScreenshot of Advanced SegmentationScreenshot of Multi-Channel Customer JourneysScreenshot of Personalized RecommendationsScreenshot of Campaign Performance ReportingScreenshot of Single Customer View