Likelihood to Recommend I think Blueshift is well suited as a CRM. It does a great job handling the customer information that you need, placing it, and displaying it in one concise place. They could do better in regards to being forthcoming with information. Documentation is weak, and depending on who you speak with on the support team, they may have different answers to the problem you're having. In my experience, there are a lot of inconsistencies in how they think about reporting, that someone who's been in marketing for the past 10-years, has to relearn and rethink how we share data for KPIs.
Read full review After extensive research of DSP and DMP platforms in the market, our agency made the wise decision to license TTD's platform and develop a long-term partnership. TTD continues to innovate and offer cutting-edge media buying solutions, access to more audience data segments, and access to new and emerging media channels like CTV/OTT and digital-out-of-home. We couldn't be happier with TTD's technology and is one of the most advanced agency users of TTD is a key differentiator for our agency.
Read full review Pros Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool. Integration with Segment and other apps Retargeting with dynamic content pulled from data feeds / catalogs Read full review User engagement - Cookie matching provides better engagement and effectiveness Reporting of campaigns - Great reporting on display advertising & platforms Dashboard reporting - Scalable to global deployment & campaigns Read full review Cons Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX Ability to move customers easily from one campaign to another with one click Read full review Reporting platform leaves a lot to be desired. Requires a lot of trial/error to pull exactly what you need to drive optimizations/learnings. The "stop"/"continue bidding" feature for sitelists, devices, player sizes, etc is awful. When you set something up specifically, you should not have the AUTOMATIC option to serve beyond those parameters. Trafficking video (VAST/VPAID) tags requires a manual insertion of a click URL. Completely redundant ask and is not provided by advertisers as that URL lives within the ad tag. Should not require multiple actions traffic a video tag. Creative approval process (manual) doesn't seem necessary and is not a part of peers' platforms. There is no "pause/deactivate" feature for creative, you remove them or adjust the end date. Read full review Likelihood to Renew We're not in the mood to start this process over at this time. A lot of hard work went into it.
Read full review Usability It's very intuitive. We had some training materials, but found that users were able to navigate through the software without needing many resources. Our only suggestion would be to add hover-over capability in the browser, so users can see a pop-up message further explaining what each button does.
Read full review Support Rating We noted no issues with our limited interaction with support. The software operated just as expected and we found that we were able to navigate needs on our own. We understand that The Trade Desk offers excellent support, so we believe it will be a good resource to us in the future.
Read full review Alternatives Considered Customer has a better UX/UI but Blueshift's capabilities are far stronger. The price is also more interesting considering what it does. Blueshift doesn't have certain integrations that are useful for startups (like Slack) but it's something that they should be having soon. Social media interconnection is also a step in the right direction that Customer hasn't moved toward
Read full review The Trade Desk is a much better product than
AppNexus . Even though both products showed promise awhile back,
AppNexus stopped innovating and The Trade Desk became specialists on data, cross site tracking and CTV inventory thus having a better and more unique product that actually adds value to your advertising efforts.
Read full review Return on Investment Blueshift has had a tremendous impact on our email marketing KPIs. The AI-based approach and Recommendations tool has led to increased engagement. Read full review The good thing about having an agency account is The Trade Desk lets you add your markups to the client billing. We had a very positive response from clients regarding their perceived ROI on their ad spend through The Trade Desk. We did not have many national clients, mostly local dealerships, so it was difficult for them to allocate a lot of funds to display advertising, even though the ROI yield was acceptable. Read full review ScreenShots