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2346 Ratings
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Adobe Marketo Engage

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Top Rated
2346 Ratings
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Score 8.3 out of 100

Feature Set Ratings

    Email & Online Marketing

    Boingnet

    Feature Set Not Supported
    N/A
    7.8

    Adobe Marketo Engage

    78%
    Adobe Marketo Engage ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    7.0
    70%
    809 Ratings

    Dynamic content

    N/A
    0 Ratings
    7.7
    77%
    786 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    7.8
    78%
    764 Ratings

    Landing pages

    N/A
    0 Ratings
    7.6
    76%
    825 Ratings

    A/B testing

    N/A
    0 Ratings
    8.0
    80%
    812 Ratings

    Mobile optimization

    N/A
    0 Ratings
    7.2
    72%
    786 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    7.9
    79%
    1475 Ratings

    List management

    N/A
    0 Ratings
    8.4
    84%
    861 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    8.5
    85%
    784 Ratings

    Lead Management

    Boingnet

    Feature Set Not Supported
    N/A
    8.3

    Adobe Marketo Engage

    83%
    Adobe Marketo Engage ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    8.5
    85%
    847 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    8.4
    84%
    822 Ratings

    Data quality management

    N/A
    0 Ratings
    7.9
    79%
    820 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    8.5
    85%
    778 Ratings

    Campaign Management

    Boingnet

    Feature Set Not Supported
    N/A
    7.7

    Adobe Marketo Engage

    77%
    Adobe Marketo Engage ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    7.3
    73%
    645 Ratings

    Event/webinar marketing

    N/A
    0 Ratings
    8.1
    81%
    763 Ratings

    Social Media Marketing

    Boingnet

    Feature Set Not Supported
    N/A
    7.3

    Adobe Marketo Engage

    73%
    Adobe Marketo Engage ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    7.1
    71%
    485 Ratings

    Social profile integration

    N/A
    0 Ratings
    7.4
    74%
    376 Ratings

    Reporting & Analytics

    Boingnet

    Feature Set Not Supported
    N/A
    7.2

    Adobe Marketo Engage

    72%
    Adobe Marketo Engage ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    7.0
    70%
    810 Ratings

    Standard reports

    N/A
    0 Ratings
    7.5
    75%
    847 Ratings

    Custom reports

    N/A
    0 Ratings
    7.1
    71%
    806 Ratings

    Platform & Infrastructure

    Boingnet

    Feature Set Not Supported
    N/A
    7.9

    Adobe Marketo Engage

    79%
    Adobe Marketo Engage ranks higher in 6/6 features

    API

    N/A
    0 Ratings
    7.9
    79%
    735 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    7.8
    78%
    624 Ratings

    Customizability

    N/A
    0 Ratings
    7.5
    75%
    754 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    8.8
    88%
    739 Ratings

    Integration with Microsoft Dynamics CRM

    N/A
    0 Ratings
    7.8
    78%
    240 Ratings

    Integration with SugarCRM

    N/A
    0 Ratings
    7.5
    75%
    149 Ratings

    Attribute Ratings

      Likelihood to Recommend

      Boingnet

      N/A
      0 Ratings
      8.3

      Adobe Marketo Engage

      83%
      1027 Ratings

      Likelihood to Renew

      Boingnet

      N/A
      0 Ratings
      8.9

      Adobe Marketo Engage

      89%
      145 Ratings

      Usability

      Boingnet

      N/A
      0 Ratings
      8.1

      Adobe Marketo Engage

      81%
      98 Ratings

      Availability

      Boingnet

      N/A
      0 Ratings
      9.0

      Adobe Marketo Engage

      90%
      48 Ratings

      Performance

      Boingnet

      N/A
      0 Ratings
      9.0

      Adobe Marketo Engage

      90%
      58 Ratings

      Support Rating

      Boingnet

      N/A
      0 Ratings
      8.9

      Adobe Marketo Engage

      89%
      164 Ratings

      In-Person Training

      Boingnet

      N/A
      0 Ratings
      10.0

      Adobe Marketo Engage

      100%
      12 Ratings

      Online Training

      Boingnet

      N/A
      0 Ratings
      5.5

      Adobe Marketo Engage

      55%
      29 Ratings

      Implementation Rating

      Boingnet

      N/A
      0 Ratings
      10.0

      Adobe Marketo Engage

      100%
      109 Ratings

      Contract Terms and Pricing Model

      Boingnet

      N/A
      0 Ratings
      7.8

      Adobe Marketo Engage

      78%
      4 Ratings

      Product Scalability

      Boingnet

      N/A
      0 Ratings
      7.0

      Adobe Marketo Engage

      70%
      10 Ratings

      Professional Services

      Boingnet

      N/A
      0 Ratings
      9.4

      Adobe Marketo Engage

      94%
      3 Ratings

      Likelihood to Recommend

      Boingnet

      No answers on this topic

      Adobe Marketo Engage

      Adobe Marketo Engage is ideal for larger companies. It has a lot to offer, but on the flip side, it is a lot spendier than many other automation platforms. Smaller companies likely would not need all of the capabilities, and it would be much too costly for those smaller companies.
      Marissa Novak | TrustRadius Reviewer

      Pros

      Boingnet

      No answers on this topic

      Adobe Marketo Engage

      • The ability to clone entire programs and campaigns should not be underestimated as a marketing manager. This is a stand-out feature that other automation tools can't do (yet) in my experience.
      • myTokens: Campaign-based/local variables that can be used in emails and landing pages for everything from basic text, rich text, email scripts, CSS, scoring, and more. Set up your emails and LPs with myTokens and you'll be able to create an entire campaign without opening the email or LP editor. Clone program, update myTokens, test, and launch.
      • Engagement Programs: let you quickly create basic email nurture tracks with ease. Currently EPs can only send on a cadence of once per week, but future product release announcements suggest variable cadence will be possible soon.
      • AB Testing: using Email Programs and AB Test or ABCDEFG Test is simple to set up and report on. Manually chose the winner of your test or have Marketo choose automatically.
      Greg Beazley | TrustRadius Reviewer

      Cons

      Boingnet

      No answers on this topic

      Adobe Marketo Engage

      • It would be nice to have an expansive view of all active triggers and flows.
      • Some reporting functions can take quite a bit of time to execute if they use too much data.
      • Some error codes and mistakes can take time to uncover/solve.
      Matt Davidson | TrustRadius Reviewer

      Pricing Details

      Boingnet

      General

      Free Trial
      Yes
      Free/Freemium Version
      Yes
      Premium Consulting/Integration Services
      Yes
      Entry-level set up fee?
      No

      Starting Price

      $25 per month

      Boingnet Editions & Modules

      Edition
      Agency Edition$1991
      Marketer Pro$791
      Leads + Email$491
      Lead Generator$251
      Pay As You Go Email$202
      Pay As You Go Personalized URLs$553
      Pay As You Go Landing Pages/Microsites$204
      Pay As You Go Text Messaging$355
      1. Contacts
      2. Emails purchased
      3. pURLs purchased
      4. Landing Pages/Microsites
      5. Text Messages purchased
      Additional Pricing Details
      Boingnet offers training, HTML, data management and custom development services to marketing teams and agencies at affordable rates

      Adobe Marketo Engage

      General

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services
      Yes
      Entry-level set up fee?
      Optional
      TBD

      Starting Price

      Adobe Marketo Engage Editions & Modules

      Additional Pricing Details

      Likelihood to Renew

      Boingnet

      No score
      No answers yet
      No answers on this topic

      Adobe Marketo Engage

      Adobe Marketo Engage 8.9
      Based on 145 answers
      We're likely to renew for several reasons:
      • Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
      • Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
      • Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future
      Dan Prokop | TrustRadius Reviewer

      Usability

      Boingnet

      No score
      No answers yet
      No answers on this topic

      Adobe Marketo Engage

      Adobe Marketo Engage 8.1
      Based on 98 answers
      In some aspects, the tool can feel quite clunky in parts. But with the rich feature set it has, it's understandable. There is a lot of room for improvement for the user interface. The system itself doesn't have a slick or modern feel, so the usability could feel nicer to use with these areas considered.
      Ellis Devine | TrustRadius Reviewer

      Reliability and Availability

      Boingnet

      No score
      No answers yet
      No answers on this topic

      Adobe Marketo Engage

      Adobe Marketo Engage 9.0
      Based on 48 answers
      Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
      Brittany Stover | TrustRadius Reviewer

      Performance

      Boingnet

      No score
      No answers yet
      No answers on this topic

      Adobe Marketo Engage

      Adobe Marketo Engage 9.0
      Based on 58 answers
      There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
      Amber Hobson | TrustRadius Reviewer

      Support Rating

      Boingnet

      No score
      No answers yet
      No answers on this topic

      Adobe Marketo Engage

      Adobe Marketo Engage 8.9
      Based on 164 answers
      On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
      Emilee Anderson | TrustRadius Reviewer

      In-Person Training

      Boingnet

      No score
      No answers yet
      No answers on this topic

      Adobe Marketo Engage

      Adobe Marketo Engage 10.0
      Based on 12 answers
      Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
      Kristi Eide | TrustRadius Reviewer

      Online Training

      Boingnet

      No score
      No answers yet
      No answers on this topic

      Adobe Marketo Engage

      Adobe Marketo Engage 5.5
      Based on 29 answers
      I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
      Robert Barrett, MBA | TrustRadius Reviewer

      Implementation Rating

      Boingnet

      No score
      No answers yet
      No answers on this topic

      Adobe Marketo Engage

      Adobe Marketo Engage 10.0
      Based on 109 answers
      1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities.2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses).4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
      Steve Susina | TrustRadius Reviewer

      Alternatives Considered

      Boingnet

      No answers on this topic

      Adobe Marketo Engage

      Marketo does stack up against [Hubspot] and there are positives and negatives. To me, [HubSpot] is easier to work as far as layout and steps. Marketo has more steps and the layout is more confusing but it is also more dynamic - it syncs better with our other platforms and has positives that outweigh negatives[.]
      chan reed | TrustRadius Reviewer

      Contract Terms and Pricing Model

      Boingnet

      No score
      No answers yet
      No answers on this topic

      Adobe Marketo Engage

      Adobe Marketo Engage 7.8
      Based on 4 answers
      The total cost is a little bit higher than we expected.
      Oleksandr Torlo | TrustRadius Reviewer

      Scalability

      Boingnet

      No score
      No answers yet
      No answers on this topic

      Adobe Marketo Engage

      Adobe Marketo Engage 7.0
      Based on 10 answers
      We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
      Jennifer Robertson | TrustRadius Reviewer

      Return on Investment

      Boingnet

      No answers on this topic

      Adobe Marketo Engage

      • Improved efficiency across teams in the business. When you don't have to manually send out emails, you gain more time back!
      • More targeted lead nurture has led to faster lead conversion and real-time engagement. In today's day and age, customers want the right CTA at their fingertips and Marketo can provide that.
      Crystal Vaughan | TrustRadius Reviewer

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