Likelihood to Recommend
BombBomb works best (I believe) as a sales engagement tool. We use it in marketing for some of our campaigns, but I think it's probably best suited to engage prospects that have already entered the funnel.
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It works very nicely for our company site because it can easily and seamlessly embed into the site and email HTML pages. It also has picture in picture, sharing, closed captioning (CC) as basic functions. It will also show the time of the video. Because these are short-term-use videos or might get updated frequently and also are just targeting a specific audience, being able to hide or not able to show the number of views or date published (unlike YouTube) actually helps us.
Read full review Pros Upload your databases to BombBomb to send single email blasts or campaigns. Upload your videos to BombBomb or use their software to record videos. Either way, the BombBomb system makes sending video emails easy! The "Individual Plus" or any higher priced subscriptions to BombBomb software include forms and automation for lead generation and automation of campaigns. The mobile app for iOS and Android is very useful for sending and responding to BombBomb emails! Read full review Ability to easily output a JSON response for requested video data. This makes it easy to work with Brightcove as partner. The read APIs are very flexible and can the output can be easily customized using cgi args. This provides great customization of the output and sorting and filtering mechanisms to find the videos you're looking for. The ability to add captions to videos is good, especially with the regulations requiring video captioning. DFXP support works great as long as the player is given the exact XML format it is looking for. Read full review Cons We've found it's better with existing relationships than as an outbound campaign. Deliverability - We serve markets that might be a little more strict with regards to deliverability. Chrome extension - it was awful and took up so much of the inbox that we've uninstalled it completely. Read full review The code for customizing the video player can be made easier, I think it still uses BEML code. Easily accessible ready made code will help users like me to implement a cool looking player. I would love to implement Brightcove video cloud on most of the projects that I work on and I see we could use it in so many different ways but pricing is not easily available on the website. Again if I could work with someone to price for small, medium and large businesses that would be great. Read full review Likelihood to Renew
It took quite some time to upload and organize our video library. The amount of time it would require to relocate all this information outweighs any negative aspect I personally have with the experience. They have been pretty good to work with and from speaking with my Brightcove rep, I know some of the issues I have listed are currently being addressed and tested for future releases.
Read full review Usability
As said before, the usability is very straightforward and the customization options are good enough to get the job done. There is a mobile app to help with real-time engagement so that is useful too. They offer plenty of training and best practices to make sure you are getting the most out of BombBomb.
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Very usable! I don't see any major flaws
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Overall it's very easy to use and the video emails stand out. Everything loads quickly and they make it easy to set up. It features CRM-like functionality to view opens, clicks, time watched, etc., but it doesn't port that info over to your existing CRM which is where some of the friction occurs. Still, it's amazing for what it does. I recommend giving it a try for our outreach.
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Anytime we've had an issue, the Support team has been great about getting back with us and spending the time needed to resolve any issues.
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We are notified often of downtime, and I have not heard from a support rep for over a year. It really makes it hard to learn what new things are coming out and how we can take our video to the next level when there is no contact from the team on a regular cadence.
Read full review Alternatives Considered
I primarily compared BombBomb vs these platforms. I ultimately decided to go with a very stripped down version of
as it's tracking provided a few aspects BombBomb did not, but BombBomb's platform was the best versus the other main providers. I think it cost a little bit more, if memory serves, but it was the superior video platform
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Marketing department favors it because EVERYONE uses YouTube. Overall, YouTube offers decent features and functionality. But Brightcove offers the ability to brand and style players, and control what our users see (and so much more) and YouTube does not. For instance, on YouTube, users are presented with other videos (which could contain competitor videos).
Read full review Return on Investment I have seen a major ROI from BombBomb. Client retention has been incredible as well. As the user, I feel more engaged with my prospects and clients using BombBomb. Read full review Again, there has been a huge cost savings which significantly improved our ROI There has also been less time spent on learning new technologies and training additional staff on maintaining a video server. Less time spent on the previous two points has allowed me to focus on other areas within the department that needed improvement. Read full review ScreenShots