BombBomb vs. Lumen5

BombBomb is great for direct, individually-sent emails where you want to custom the email, particularly with a video message. BombBomb is not the best mass email tool that I have seen on the market. In my experience, they penalize you when people unsubscribe, even if they NEED to be receiving your emails. We have people who unsubscribe and then miss info they need for work. That's not our fault. But, in our experience, BombBomb displays that we are not a good company to mass email because of it.

Incentivized

Our content marketing team easily turn their blog posts into quick and short videos, perfect for sharing on social media. The videos can be turned from a blog post or online article into a slick video in under an hour, and look just as professional as videos created in Adobe software or on iMovie.

Incentivized

• I like BombBomb's animated GIF preview of our video content. I think it's definitely more attention-grabbing than traditional email.
• BombBomb's automation tools are simple and easy to use. You can program a series of emails to go out X number days following the previous one and at a certain point in time.
• BombBomb's email builder is also pretty easy to use, once you get the hang of it. (If you've used other email tools, Constant Contact, MailChimp, etc. --- this one should be a snap.)

Incentivized

• Text to video conversion
• Available template
• Customisation of script

• We've found it's better with existing relationships than as an outbound campaign.
• Deliverability - We serve markets that might be a little more strict with regards to deliverability.
• Chrome extension - it was awful and took up so much of the inbox that we've uninstalled it completely.

Incentivized

• Audio options aren't great
• Previews sometimes lag
• Needs some more templates

Incentivized

As said before, the usability is very straightforward and the customization options are good enough to get the job done. There is a mobile app to help with real-time engagement so that is useful too. They offer plenty of training and best practices to make sure you are getting the most out of BombBomb.

Incentivized

Overall it's very easy to use and the video emails stand out. Everything loads quickly and they make it easy to set up. It features CRM-like functionality to view opens, clicks, time watched, etc., but it doesn't port that info over to your existing CRM which is where some of the friction occurs. Still, it's amazing for what it does. I recommend giving it a try for our outreach.

Incentivized

A few times over the years I have asked for features to be added to BombBomb and I am amazed at how fast they can implement. Zapier integration is a perfect example. They implemented the connection to Zapier within 30 days of my feature request. It took a much larger company, Keller Williams Realty over 10 years to implement the same request.

Incentivized

I believe my customer service director looked into a couple of other companies before deciding on BombBomb and I know the Outlook integration was a big deal. I think they really liked how easy the program is to use too.

Incentivized

So much easier to use - AI automatically selects the text and creates videos that don't take hours to make

Incentivized

• Overall, I think BombBomb has given us a positive ROI on our email marketing efforts. I don't have numbers to support that claim, but it's more affordable and better positioned for what we needed to do than many other tools out in the marketplace. If you need to differentiate your email, the video component is a great way to go.

Incentivized

• Less time to market in terms of video creation
• Higher customer engagement
• Low OPEX cost