Likelihood to Recommend BombBomb is great for direct, individually-sent emails where you want to custom the email, particularly with a video message. BombBomb is not the best mass email tool that I have seen on the market. In my experience, they penalize you when people unsubscribe, even if they NEED to be receiving your emails. We have people who unsubscribe and then miss info they need for work. That's not our fault. But, in our experience, BombBomb displays that we are not a good company to mass email because of it.
Read full review We are solving our small sales team problem. I am the only SDR in the company and Tout helps me manage, send and follow up with many of my leads automatically. Tout is more focused on “success or failure” of emails than Yesware is. They are going in different directions – as you can see that they’ll probably have some features from one another.
Read full review Pros I like BombBomb's animated GIF preview of our video content. I think it's definitely more attention-grabbing than traditional email. BombBomb's automation tools are simple and easy to use. You can program a series of emails to go out X number days following the previous one and at a certain point in time. BombBomb's email builder is also pretty easy to use, once you get the hang of it. (If you've used other email tools, Constant Contact, MailChimp, etc. --- this one should be a snap.) Read full review Track leads opening emails and clicking links. We could easily see if a lead forwarded an email to a large group of people for instance, because the stats would show it. Connect our email and CRM to log email activities onto Leads and Contacts. Keep users inside of our email system instead of copying and pasting email templates from multiple places. Read full review Cons We've found it's better with existing relationships than as an outbound campaign. Deliverability - We serve markets that might be a little more strict with regards to deliverability. Chrome extension - it was awful and took up so much of the inbox that we've uninstalled it completely. Read full review Reporting is clunky and challenging to use at times. They were recently purchased by Marketo, so I'm hopeful that Marketo will be able to address some of these concerns. The ToutApp interface is not the most intuitive and does not provide a deeper understanding/analysis of the data. The ToutApp integration with Outlook has created intermittent problems in usability/access. Read full review Usability As said before, the usability is very straightforward and the customization options are good enough to get the job done. There is a mobile app to help with real-time engagement so that is useful too. They offer plenty of training and best practices to make sure you are getting the most out of BombBomb.
Read full review Performance Overall it's very easy to use and the video emails stand out. Everything loads quickly and they make it easy to set up. It features CRM-like functionality to view opens, clicks, time watched, etc., but it doesn't port that info over to your existing CRM which is where some of the friction occurs. Still, it's amazing for what it does. I recommend giving it a try for our outreach.
Read full review Support Rating A few times over the years I have asked for features to be added to BombBomb and I am amazed at how fast they can implement.
Zapier integration is a perfect example. They implemented the connection to
Zapier within 30 days of my feature request. It took a much larger company, Keller Williams Realty over 10 years to implement the same request.
Read full review It was tough to reach their support team. On average, it would take over 24 hours to get a response. Agents would ask us to perform repetitive tasks and take lots of screenshots instead of looking at our system and helping us fix issues.
Read full review Alternatives Considered I believe my customer service director looked into a couple of other companies before deciding on BombBomb and I know the Outlook integration was a big deal. I think they really liked how easy the program is to use too.
Read full review Marketo Sales Connect (ToutApp) was nowhere near as dynamic as the other listed tools that I mentioned. There was not any Sequence or Cadence you could follow. It was missing dynamic fields. A bit cumbersome. The other tools had much prettier interfaces too.
Read full review Return on Investment Overall, I think BombBomb has given us a positive ROI on our email marketing efforts. I don't have numbers to support that claim, but it's more affordable and better positioned for what we needed to do than many other tools out in the marketplace. If you need to differentiate your email, the video component is a great way to go. Read full review It's enabled more efficiency for our SDR team to track and monitor emails. Increased our ability to better target prospects as we learned more about their behaviors. The automation tools for email, and the ability to get glimpses into how that impacted pipeline development, were worth the cost. Read full review ScreenShots