BombBomb in Colorado Springs offers a video messaging and marketing platform to accelerate and personalize sales processes. The video, which integrates with Gmail, Salesforce, and Outlook, provides open tracking and video response capabilities, reminder and notifications, reusable text for sales emails, and content library custom branded content for integration with emails.
$29
per month
Snagit
Score 9.1 out of 10
N/A
Snagit is screen capture and recording software from TechSmith, that lets users capture the screen and camera, add additional context, and share images, GIFs, or videos across preferred platforms.
$62.99
one-time fee per user
Pricing
BombBomb
Snagit
Editions & Modules
Essentials
$29.00
per month
Plus
$49.00
per month
Enterprise
Contact sales team
Education
$37.99
one-time fee per user
Government & Nonprofit
$53.99
one-time fee per user
Perpetual License
$62.99
one-time fee per user
Offerings
Pricing Offerings
BombBomb
Snagit
Free Trial
Yes
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
—
One-time license cost
One license per user - install on 2 machines, for work and home use
Compatible with Windows and MacOS
Optional Maintenance renewal - first year included
FREE Upgrade to the next version
Phone, chat and email support
Access to Snagit Certification with 20+ exclusive how-to videos
Enhanced Screencast integration to share content, plus the newest starter Assets for Snagit
BombBomb is great for direct, individually-sent emails where you want to custom the email, particularly with a video message. BombBomb is not the best mass email tool that I have seen on the market. In my experience, they penalize you when people unsubscribe, even if they NEED to be receiving your emails. We have people who unsubscribe and then miss info they need for work. That's not our fault. But, in our experience, BombBomb displays that we are not a good company to mass email because of it.
Let's say you are on a webinar or online meeting and want to take several screen shots of what is on the screen and save all of them. Rather than opening Windows snipping tool (or other free products) and needing to save each one as fast as you can, SnagIt saves all of them and you can go back and delete the ones you don't want. Capture the entire screen quickly or do a region for only a portion of the screen. Very handy. SnagIt also provides easy ways to add your edits to the screen shot in a professional way. Rather than trying to "hand draw" a circle around the item you want to bring attention to, you can use professional tools for circles and rectangles to highlight a specific area for someone to see right away when looking at this screen shot
I like BombBomb's animated GIF preview of our video content. I think it's definitely more attention-grabbing than traditional email.
BombBomb's automation tools are simple and easy to use. You can program a series of emails to go out X number days following the previous one and at a certain point in time.
BombBomb's email builder is also pretty easy to use, once you get the hang of it. (If you've used other email tools, Constant Contact, MailChimp, etc. --- this one should be a snap.)
Being able to take screen captures quickly and with just a keystroke is a prime feature. I took several screenshots just yesterday to show folks, which saved me from taking the time to meet with [...] everyone.
Obviously recording and sharing video is Snagit's strength. It does this as well as any product I have used. It is not an editor but there are a lot of capture features that cover just about any situation.
One great feature that Snagit has is the ability to pull text from a capture. We don't use this a lot but when it is needed it is a huge time saver.
The settings and tools within Snagit are intuitive and easy to find.
I think that the tool is excellent for what it is being used for. I particuarly like the ability to capture content from the screen whilst using the scroll wheel on my mouse. It is very annoying when your try to capture something with grab and you can't scroll which leads to multiple images
As said before, the usability is very straightforward and the customization options are good enough to get the job done. There is a mobile app to help with real-time engagement so that is useful too. They offer plenty of training and best practices to make sure you are getting the most out of BombBomb.
It's button centric for easy access to every feature. Everything allows undo! It works like any other standard Windows application. Everyone can be a professional without having to select every feature yourself by using the built in styles with just one click of a button in most cases. Every button is clearly labeled too.
Overall it's very easy to use and the video emails stand out. Everything loads quickly and they make it easy to set up. It features CRM-like functionality to view opens, clicks, time watched, etc., but it doesn't port that info over to your existing CRM which is where some of the friction occurs. Still, it's amazing for what it does. I recommend giving it a try for our outreach.
A few times over the years I have asked for features to be added to BombBomb and I am amazed at how fast they can implement. Zapier integration is a perfect example. They implemented the connection to Zapier within 30 days of my feature request. It took a much larger company, Keller Williams Realty over 10 years to implement the same request.
I've actually never had to contact support as the tool is easy to use. One aspect is that they upgrade and send email notifications of the upgrades. They don't charge extra for upgrades and their enhancements fall in line with the way we use the tool. We haven't had to submit any upgrade requests as the tool already does what we need it to do.
It's a simple next next finish install. The SnagIt Library in the user profile should probably be backed up to make sure they have access to their old screen captures. We frequently will go back to previous captures and add context bubbles etc. when software changes to show the "old" vs "new". Also, go to SnagIt's website and download the additional Stamp Sets for the user. These are terrific. I wish there was one download to get them all, but you have to download and install them one set at a time. It's worth it - especially for training how-to's.
I believe my customer service director looked into a couple of other companies before deciding on BombBomb and I know the Outlook integration was a big deal. I think they really liked how easy the program is to use too.
PhotoShop is of course a very powerful image editing tool. But, the learning curve is steep and all the tools and settings aren't necessary for our needs. Snagit is a streamlined solution for capturing videos, creating gifs, and editing images. (It also supports capturing screenshots, including scrolling/panoramic ones, but we use a different tool). Snagit's ability to capture images + videos and immediately open the editor to edit those images or videos makes the entire process faster, simpler, and easier. We've raised the possibility as a team of switching to PhotoShop, but for now I prefer using Snagit for our needs.
Overall, I think BombBomb has given us a positive ROI on our email marketing efforts. I don't have numbers to support that claim, but it's more affordable and better positioned for what we needed to do than many other tools out in the marketplace. If you need to differentiate your email, the video component is a great way to go.
