BombBomb in Colorado Springs offers a video messaging and marketing platform to accelerate and personalize sales processes. The video, which integrates with Gmail, Salesforce, and Outlook, provides open tracking and video response capabilities, reminder and notifications, reusable text for sales emails, and content library custom branded content for integration with emails.
$29
per month
Soapbox
Score 8.0 out of 10
N/A
Soapbox from Wistia is a free Chrome extension that provides screen and video capture and sharing designed to produce quick walkthrough and explanatory videos, content marketing vids or vlogs, or customer stories, with additional features on paid plans, and integration with Wistia for Marketing.
BombBomb is great for direct, individually-sent emails where you want to custom the email, particularly with a video message. BombBomb is not the best mass email tool that I have seen on the market. In my experience, they penalize you when people unsubscribe, even if they NEED to be receiving your emails. We have people who unsubscribe and then miss info they need for work. That's not our fault. But, in our experience, BombBomb displays that we are not a good company to mass email because of it.
Soapbox is excellent for meeting management - it helps propose an agenda and questions to kick off one on ones. This is very helpful for managers who need a little nudge when asking the right questions to move the meeting forward. This is where the Soapbox structure serves well. If you need more complex software to handle custom processes, you may need to look elsewhere.
I like BombBomb's animated GIF preview of our video content. I think it's definitely more attention-grabbing than traditional email.
BombBomb's automation tools are simple and easy to use. You can program a series of emails to go out X number days following the previous one and at a certain point in time.
BombBomb's email builder is also pretty easy to use, once you get the hang of it. (If you've used other email tools, Constant Contact, MailChimp, etc. --- this one should be a snap.)
As said before, the usability is very straightforward and the customization options are good enough to get the job done. There is a mobile app to help with real-time engagement so that is useful too. They offer plenty of training and best practices to make sure you are getting the most out of BombBomb.
Overall it's very easy to use and the video emails stand out. Everything loads quickly and they make it easy to set up. It features CRM-like functionality to view opens, clicks, time watched, etc., but it doesn't port that info over to your existing CRM which is where some of the friction occurs. Still, it's amazing for what it does. I recommend giving it a try for our outreach.
A few times over the years I have asked for features to be added to BombBomb and I am amazed at how fast they can implement. Zapier integration is a perfect example. They implemented the connection to Zapier within 30 days of my feature request. It took a much larger company, Keller Williams Realty over 10 years to implement the same request.
We haven't had the chance to reach out to Wistia about Soapbox support, but I know Wistia (as a brand) is epic on all fronts -- sales, marketing & support. So if I had the need to reach out, I'm sure I'd get a reply in a prompt and satisfactory manner.
I believe my customer service director looked into a couple of other companies before deciding on BombBomb and I know the Outlook integration was a big deal. I think they really liked how easy the program is to use too.
Where Zoom and GoToMeeting focus on the meeting itself, Soapbox goes more in-depth and gives the structure that a lot of managers are looking for. In my case, it was the question prompts, shared meeting notes, and meeting feedback that provided the most value. Seeing changes to agenda and notes in real-time is also very helpful.
Overall, I think BombBomb has given us a positive ROI on our email marketing efforts. I don't have numbers to support that claim, but it's more affordable and better positioned for what we needed to do than many other tools out in the marketplace. If you need to differentiate your email, the video component is a great way to go.
