What users are saying about
10 Ratings
45 Ratings
10 Ratings
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Score 8.3 out of 100
45 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

Bombora

In truth, I have recommended Bombora to colleagues. It was a great stepping stone for us and would be for many other companies out there. For many, it might even be the perfect end solution. It is quite a bit less expensive than our current solution, but it also didn't meet all of our needs. Perhaps in a future version of the product.
Parker O'Very | TrustRadius Reviewer

Demandbase

Demandbase is best for marketers with large target account lists who want to scale personalized marketing efforts. Demandbase's functionality is lost on small account lists. It is also a great tool for sales and marketing teams who are just starting to build their target account list or who are refreshing their list. It's AI is good for putting some intent data behind the selection process.
Michelle Markelz | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Bombora
8.2
Demandbase
Identification of new leads
Bombora
8.0
Demandbase
List quality
Bombora
9.0
Demandbase
List upload/download
Bombora
9.0
Demandbase
Ideal customer targeting
Bombora
8.0
Demandbase
Load time/data access
Bombora
7.0
Demandbase

Sales Intelligence Data Standards

Bombora
4.7
Demandbase
Contact information
Bombora
3.0
Demandbase
Company information
Bombora
6.0
Demandbase
Industry information
Bombora
5.0
Demandbase

Data Augmentation & Lead Qualification

Bombora
6.7
Demandbase
Lead qualification process
Bombora
7.0
Demandbase
Smart lists and recommendations
Bombora
8.0
Demandbase
Salesforce integration
Bombora
8.0
Demandbase
Company/business profiles
Bombora
5.0
Demandbase
Alerts and reminders
Bombora
8.0
Demandbase
Data hygiene
Bombora
7.0
Demandbase
Automatic data refresh
Bombora
6.0
Demandbase
Tags
Bombora
5.0
Demandbase
Filters and segmentation
Bombora
6.0
Demandbase

Sales Intelligence Email Features

Bombora
5.0
Demandbase
Append emails to records
Bombora
5.0
Demandbase

Pros

Bombora

  • The UI is comprehensive and easy to use
  • The Client Success team is fantastic
  • The technology runs on hard data
  • Cheaper than competitors
Anonymous | TrustRadius Reviewer

Demandbase

  • Data integration with Google Analytics is great. It gives us additional data points to segment and analyze.
  • The forms module decreases the number of form fields we need to ask our prospects but also passes more firmographic information behind the scenes.
  • Demandbase Content gives us great flexibility to use along with Optimizely to run split test messaging to different industries.
Tom Berger | TrustRadius Reviewer

Cons

Bombora

  • We sell enterprise solutions to Channel Sales professionals. Channel sales proved to be too nuanced for Bombora's standard marketing and sales segmentation approach.
  • I believe Bombora is built on the Clearbit platform to show data by the company. In our experience, Clearbit has shown to be much less accurate than alternatives. This gave us more false data than we would have hoped.
  • The categories that Bombora uses for search and intent data were not very relevant to Channel Sales (probably too nuanced). It would be great for SEO companies, sales enablement companies, marketing agencies, etc.
Parker O'Very | TrustRadius Reviewer

Demandbase

  • This technology only works for visits emerging from large enterprises. If the visitor is accessing your website from outside of his/her company network (e.g. working from home and using an ISP) then you can not identify those visits. Also, if there is IP-spoofing used by some large/mid-size corporations then you can get falsified data.
  • Same logic holds for small or micro businesses where the business uses an ISP (internet service provider such as Comcast or AT&T) to browse your website then those visits can not be mapped back to a particular small/micro business.
Kinjal Shah | TrustRadius Reviewer

Likelihood to Renew

Bombora

No score
No answers yet
No answers on this topic

Demandbase

Demandbase 9.3
Based on 10 answers
We expect to see good success in creating personalized experiences using Demandbase. This has allowed us to create industry specific visitor site experience as well as account specific site experience. This is expected to lead to higher conversion on the site.Therefore, we are very much likely to continue to use it.
Naveen Jain | TrustRadius Reviewer

Support Rating

Bombora

No score
No answers yet
No answers on this topic

Demandbase

Demandbase 6.7
Based on 8 answers
I don't deal a whole lot with the customer support, focused more on the use of it but from my experience, it's been fine. They've replied to my issues in a timely manner, never more than a day. The advertising team might be another story but I can't speak directly to that.
Anonymous | TrustRadius Reviewer

Online Training

Bombora

No score
No answers yet
No answers on this topic

Demandbase

Demandbase 9.0
Based on 1 answer
We were able to implement quickly.
Anonymous | TrustRadius Reviewer

Implementation Rating

Bombora

No score
No answers yet
No answers on this topic

Demandbase

Demandbase 10.0
Based on 3 answers
The consultant did a fantastic job in integrating Demandbase with Adobe Insight so we could leverage it to full potential. We also customized the industry groups specific to our company.
Kinjal Shah | TrustRadius Reviewer

Alternatives Considered

Bombora

6sense is not as large a player as these other alternatives, in my opinion. But it is still a great platform. It all comes down to how much you are willing and able to spend. Bombora will give you great and actionable data for account prospecting and can be a great starting engine for your ABM strategy.
Parker O'Very | TrustRadius Reviewer

Demandbase

We have reviewed over half a dozen ABM Platform companies but Demandbase stood out the most because their platform is intuitive and many of our business partners recommended them. After seeing a few demos from Demandbase, we were confident that we were making the right choice. We also like the fact they have this ABM conference every year where they do a great job hosting it. I was impressed with the knowledge of people that worked for Demandbase where they knew a lot of challenges we faced because we had too many companies we are trying to market to
Jay Kang | TrustRadius Reviewer

Return on Investment

Bombora

  • Bombora has increased our success rate in driving sales meetings
  • Bombora has helped us narrow our target audience
  • Bombora has helped us locate potential customers not previously in our marketing funnel
Anonymous | TrustRadius Reviewer

Demandbase

  • Demandbase has helped me close business by focusing my lead generation efforts on companies that I know are interested in my services or use products that I consult on
  • At Salesforce.com, I used Demandbase to alert sales about companies that are "actively" looking at our products, which led to faster close times and increased revenues
Adam Greco | TrustRadius Reviewer

Screenshots

Pricing Details

Bombora

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Demandbase

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Bombora
9.0
Demandbase
7.7

Likelihood to Renew

Bombora
Demandbase
9.3

Support Rating

Bombora
Demandbase
6.7

Online Training

Bombora
Demandbase
9.0

Implementation Rating

Bombora
Demandbase
10.0

Add comparison