Bombora vs. PhoneBurner

Bombora is the perfect tool for anyone looking to understand their B2B customer and their buyer's journey better. Companies produce tons of content - and pay lots of money creating and then amplifying it too. But is it really what the customer is interested in? Now you don't have to guess, you can know thanks to company surge data.

Incentivized

I like that you can dial out so many leads and double the efficiency of the agent. The only thing that bothers me is sometimes, system down issue.

Incentivized

• Intent topics, as well as the clusters tied to them, have enabled our PMMs to be more granular with specific workloads that are based on industry.
• The "Account Intent" option within the "Insights" tab allowed us to look specifically into historical data tied to current activities that we were experiencing with that account.

Incentivized

• PhoneBurner connects to Hubspot so that my team doesn't have to go back and forth.
• The amount of time it takes to get through a list of calls has almost been cut in half.
• The opportunity to do leave a voicemail without having to leave it on each call is a huge time saver.

Incentivized

• Downloading intent data and trying to use it outside of their environment is tricky because the data is essentially one large worksheet. We want to overlay the data with our own data but joining it all together is tricky. Our data comes from D&B so the names provided by D&B don't always match what we get from Bombora so account matching is not very clean.
• Customer service is a bit hit or miss. I worked with an account rep to try and resolve it but she couldn't. However, she did open a ticket with the Bombora help desk to try and get me answers. I waited more than a week and got no answer. I followed up and the reply was the original owner of the ticket is out and the new ticket owner was wondering if I had rerun the report to see if the problem went away.
• Despite having a self-service type set up for the dashboards and reports, trying to understand what exactly needs to be filled in isn't always easy. The data doesn't match up with what we download so trying to compare the dashboards/reports to the extract is next to impossible?! It shouldn't be this way.

Incentivized

• Could be a little better on the pricing.
• Could offer a better central administrative function.
• Could provide more updates to the app.

Incentivized

I give Bombora an 8 as they do intent well for now. Not a 10 because again its a one trick pony where there are other platforms like ZoomInfo that offer intent as well plus so much more. From an end user perspective, I'd like Bombora to build out first party intent data capabilities to combine into the scoring.

Incentivized

PhoneBurner as I said before, has an excellent graphical interface, super friendly, with menus that the user can easily find and program the calls. The layout is good, fast, and has little delay and errors. I really like the tool and from the beginning, I had no difficulty with the usability.

Incentivized

Our CSM team is always available for us to meet with via an outreach click to book an invite and we have standing meetings. They met with us on day 1 of implementation and had us up and running that evening. They even go to the lengths of matching industry tenured folks with us to help us move faster.

Every interaction I have had with any member of their support team has been pleasant. Issues are quickly addressed and their response time is excellent through the chat service.

Incentivized

There is a room for improvement in a layman's perspective as it was difficult for our to understand things during training and had to rearrange sessions.

Incentivized

Liked the implementation, however there is a still room for improvement for the support needed in overall implementation

Incentivized

Bombora doesn't give you a token for the number of accounts that are populated. You can search and request as many as you'd like. With other platforms, they provide you a token, and if you use all your tokens for the month, then you have to wait til next month.

Incentivized

We selected PhoneBurner because it is very easy to integrate with Zoho CRM and if you have a silver plan, you can do a lot such as Sending SMS and unlimited calling, you can also record and drop voicemail, timezone calling is automatic. It is a good dialer to use if you are part of sales.

Incentivized

Need improvement in places such as visualisation & UX

Incentivized

• Bombora played a big role in us proving the effectiveness of ABM for our organization and had a huge impact on us gaining approval for a full ABM platform.
• Bombora helped us identify key target accounts that brought great net new business to our company.

Incentivized

• [I believe] it has cost me a fortune in wasted time trying to make the Hubspot integration [work] (to no avail).
• [I believe] if the Hubspot integration actually worked, we would probably get decent ROI from the speedier calling.

Incentivized