Bombora vs. Foundry ABM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bombora
Score 7.9 out of 10
N/A
Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data reports on changes in consumption of specific product related topics from within businesses. The source of this data is a co-operative of premium B2B media companies in the world. Members contribute content consumption and behavioral data about…N/A
Foundry ABM
Score 8.5 out of 10
N/A
Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.N/A
Pricing
BomboraFoundry ABM
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BomboraFoundry ABM
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThe best Intent data solution isn't one-size-fits-all. To build a package that works best, we need to know a few things, like: - The volume of Intent data needed - Preferred integrations or partner platforms - The level of support you need to get started
More Pricing Information
Community Pulse
BomboraFoundry ABM
Considered Both Products
Bombora
Chose Bombora
We saw more features with some competitors, but Bombora fits into our budget nicely and is a nice starting tool.
Foundry ABM
Chose Foundry ABM
Triblio is better than Google Ads Manager and Google Ads because you're able to reach specific accounts, and see which accounts are surging in the intent data. We have a plan that includes Bombora data. It would have been more expensive to have both a Bombora and Triblio …
Top Pros
Top Cons
Features
BomboraFoundry ABM
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Bombora
5.9
34 Ratings
27% below category average
Foundry ABM
-
Ratings
Contact information3.01 Ratings00 Ratings
Company information7.834 Ratings00 Ratings
Industry information6.929 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Bombora
-
Ratings
Foundry ABM
7.5
1 Ratings
8% below category average
Automated routing and prioritization00 Ratings8.21 Ratings
Customer interaction histories00 Ratings7.31 Ratings
Syndicated content00 Ratings7.31 Ratings
Personalization00 Ratings7.31 Ratings
Engagement data tracking00 Ratings7.31 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Bombora
-
Ratings
Foundry ABM
7.5
10 Ratings
5% below category average
Ad campaign creation00 Ratings7.610 Ratings
Display advertising00 Ratings7.910 Ratings
Contextual advertising00 Ratings6.41 Ratings
Social advertising00 Ratings6.41 Ratings
Ad reporting and analytics00 Ratings7.31 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Bombora
-
Ratings
Foundry ABM
7.0
1 Ratings
12% below category average
Standard visitor segmentation00 Ratings8.21 Ratings
Behavioral visitor segmentation00 Ratings6.41 Ratings
ABM sales intelligence00 Ratings6.41 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Bombora
-
Ratings
Foundry ABM
7.3
1 Ratings
7% below category average
3rd party intent signals00 Ratings7.31 Ratings
Downstream intent signals00 Ratings7.31 Ratings
Account identification00 Ratings7.31 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Bombora
-
Ratings
Foundry ABM
8.2
1 Ratings
3% below category average
Automated workflow & orchestration00 Ratings8.21 Ratings
Best Alternatives
BomboraFoundry ABM
Small Businesses
ZoomInfo Sales
ZoomInfo Sales
Score 8.0 out of 10
Leadfeeder
Leadfeeder
Score 7.2 out of 10
Medium-sized Companies
Qualified
Qualified
Score 9.5 out of 10
Folloze
Folloze
Score 9.4 out of 10
Enterprises
Demandbase One
Demandbase One
Score 8.4 out of 10
Folloze
Folloze
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BomboraFoundry ABM
Likelihood to Recommend
8.0
(40 ratings)
8.5
(48 ratings)
Likelihood to Renew
8.1
(2 ratings)
9.5
(4 ratings)
Usability
8.2
(3 ratings)
8.6
(3 ratings)
Availability
9.1
(1 ratings)
10.0
(1 ratings)
Performance
9.1
(1 ratings)
10.0
(1 ratings)
Support Rating
9.1
(3 ratings)
9.2
(40 ratings)
Online Training
8.2
(1 ratings)
10.0
(1 ratings)
Implementation Rating
8.2
(1 ratings)
8.6
(2 ratings)
Configurability
9.1
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
7.3
(1 ratings)
-
(0 ratings)
Ease of integration
8.2
(1 ratings)
10.0
(1 ratings)
Product Scalability
7.3
(1 ratings)
9.0
(1 ratings)
Professional Services
8.2
(1 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(1 ratings)
10.0
(1 ratings)
Vendor pre-sale
9.1
(1 ratings)
10.0
(1 ratings)
User Testimonials
BomboraFoundry ABM
Likelihood to Recommend
Bombora
Bombora is the perfect tool for anyone looking to understand their B2B customer and their buyer's journey better. Companies produce tons of content - and pay lots of money creating and then amplifying it too. But is it really what the customer is interested in? Now you don't have to guess, you can know thanks to company surge data.
Read full review
Foundry ABM
I think it's good for companies who have a built out marketing program. I know our marketing team knows the software very well. As someone on the sales side, I struggle to understand some concepts. However they have a great support team and they help with reports that make things very easy to understand.
Read full review
Pros
Bombora
  • Intent topics, as well as the clusters tied to them, have enabled our PMMs to be more granular with specific workloads that are based on industry.
  • The "Account Intent" option within the "Insights" tab allowed us to look specifically into historical data tied to current activities that we were experiencing with that account.
Read full review
Foundry ABM
  • It has paved the way in creating an audience for our respective campaigns that are easy to set and customize.
  • This tool has a high configuration aspect which helps and facilitates [the business thoroughly] in their cases.
  • It helps you in interacting with any third-party websites or arbitrators for API calls and web solutions.
Read full review
Cons
Bombora
  • Downloading intent data and trying to use it outside of their environment is tricky because the data is essentially one large worksheet. We want to overlay the data with our own data but joining it all together is tricky. Our data comes from D&B so the names provided by D&B don't always match what we get from Bombora so account matching is not very clean.
  • Customer service is a bit hit or miss. I worked with an account rep to try and resolve it but she couldn't. However, she did open a ticket with the Bombora help desk to try and get me answers. I waited more than a week and got no answer. I followed up and the reply was the original owner of the ticket is out and the new ticket owner was wondering if I had rerun the report to see if the problem went away.
  • Despite having a self-service type set up for the dashboards and reports, trying to understand what exactly needs to be filled in isn't always easy. The data doesn't match up with what we download so trying to compare the dashboards/reports to the extract is next to impossible?! It shouldn't be this way.
Read full review
Foundry ABM
  • The ability to separate budgets by dept. currently, you have one pot of money but can set limits based on campaigns. This is fine for a single user but gets messy with multiple users.
  • Campaigns with multiple steps, I do hear this is in the works.
  • It would be nice if each area did not open a new tab, navigating pages within the same page would be nice.
Read full review
Likelihood to Renew
Bombora
No answers on this topic
Foundry ABM
We continue to have a good experience with Triblio, and they continue to deliver value for our money. If they would do a better job with analytics, then it'd be easier for me to tie campaign activities to the bottom line.
Read full review
Usability
Bombora
I give Bombora an 8 as they do intent well for now. Not a 10 because again its a one trick pony where there are other platforms like ZoomInfo that offer intent as well plus so much more. From an end user perspective, I'd like Bombora to build out first party intent data capabilities to combine into the scoring.
Read full review
Foundry ABM
The Triblio platform makes it easy for non-technical users to get around and figure out what we need relatively quickly. Of course, a basic training or tutorial is needed initially for you to know where everything is. We paid for managed services which is great since we have an account director who can operate the platform better than any outsider can, and she can also give us recommendations on best practices.
Read full review
Reliability and Availability
Bombora
No answers on this topic
Foundry ABM
The platform has always been available, and the occasional system updates aside, there have been no downtime issues with Triblio. The platform has always been available when I needed it, and campaigns were launched timely
Read full review
Performance
Bombora
No answers on this topic
Foundry ABM
Triblio pages, campaign performances, and platforms have not slowed us down at all. If anything, Triblio has enhanced how we engage with our target accounts. There has been no speed performance issues, or lag due to system limitations. Triblio tracking on our site has not slowed our page performances significantly, so there has been on effect on speed
Read full review
Support Rating
Bombora
Our CSM team is always available for us to meet with via an outreach click to book an invite and we have standing meetings. They met with us on day 1 of implementation and had us up and running that evening. They even go to the lengths of matching industry tenured folks with us to help us move faster.
Read full review
Foundry ABM
Triblio makes it possible for a small SaaS company without a lot of manpower to implement ABM strategies to help compete in a world where the sales motion is now very different - requiring more targeted messaging and education before prospects are willing to engage with a salesperson. We believe that as we continue to spin up our ABM strategies, Triblio is helping us be in the right place and at the right time for the right audience for a reasonable CPC.
Read full review
Online Training
Bombora
There is a room for improvement in a layman's perspective as it was difficult for our to understand things during training and had to rearrange sessions.
Read full review
Foundry ABM
We had our Account management team online to provide training to the marketing team, ADR team, and the AE team, which was helpful as each team had their own sets of questions and needs from the platform. Having the Triblio experts on the call and knowing that they are available for questions later on was reassuring to everyone in the trainings.
Read full review
Implementation Rating
Bombora
Liked the implementation, however there is a still room for improvement for the support needed in overall implementation
Read full review
Foundry ABM
Definitely have a dedicated technical team work on the implementation full time with the Triblio team. There are requirements on both ends of the pipe that needs to be done. It is much easier to have both teams work together full time as opposed to part time duty; it would take much longer than doing it all in one shot.
Read full review
Alternatives Considered
Bombora
Bombora doesn't give you a token for the number of accounts that are populated. You can search and request as many as you'd like. With other platforms, they provide you a token, and if you use all your tokens for the month, then you have to wait til next month.
Read full review
Foundry ABM
Terminus appears to be the cheapest on the surface but with the least amount of capabilities, clunky (lots of manual stuff they have to do on the back end to launch your campaign), very low CTR due to the DSP they use (TradeDesk) which also carries a media upcharge. Terminus also cannot figure out their analytics - they are out of whack across various screens in the tool. 6sense is expensive and very limiting (you get X of this, and Y of that - nothing is unlimited, feels like being nickeled and dimed). A very pushy sales team, you are under pressure to book the next meeting or to provide a date when you will sign. The tool appears to have nice capabilities but it is the people, at the end of the day, you will be working with - and I got concerns with that experience. Metadata - nice sales team, low/no pressure to buy. The demo of their platform also looks like it has interesting capabilities. The team appears to be very small, the communications from the salesperson were random and I had to take the lead asking for the next call to see more. This is concerning when it comes to supporting - will they have enough people to support their customer base if they drag their feet in the sales process? None of these tools had ANYTHING EVEN CLOSE to Triblio's orchestration capabilities, so none of them were strong competitors.
Read full review
Scalability
Bombora
Need improvement in places such as visualisation & UX
Read full review
Foundry ABM
The Triblio platform works fairly reliably since we have implemented it into our instance. There are the occasionally wishes that they have more functionalities, but those are feature requests which can be accommodated in future product enhancements. In terms of flexibility and scalability, we chose Triblio since we wanted to scale our ABM efforts, so that was a big part of our consideration.
Read full review
Return on Investment
Bombora
  • Bombora played a big role in us proving the effectiveness of ABM for our organization and had a huge impact on us gaining approval for a full ABM platform.
  • Bombora helped us identify key target accounts that brought great net new business to our company.
Read full review
Foundry ABM
  • Triblio is extremely powerful in terms of increasing conversion rates and we've tripled conversion rates using their targeted modals versus less targeted approaches with less sophisticated products, such as HelloBar.
  • Though it is hard to quantify, Triblio has increased the speed to market with which we can introduce targeted promotions. Campaigns can be spun up with Triblio in less than one day.
  • There have been no negative impacts to ROI from Triblio.
Read full review
ScreenShots

Bombora Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of