Bound vs. Fullstory

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bound
Score 10.0 out of 10
N/A
Bound (formerly Get Smart Content) is a website segmentation and targeting platform that enables marketers to read a website visitor's digital body language and serve relevant content based on the person's stage in the buying journey. Using behavioral, demographic, and firmographic data, Bound creates personalized web experiences for both anonymous and known website visitors to increase the effectiveness of marketing efforts and dramatically reduce the buyer's path to conversion. Bound partners…N/A
Fullstory
Score 8.4 out of 10
N/A
FullStory headquartered in Atlanta offers a heat map and session recording / replay application, presented as a digital experience analytics solution that provides on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging and developer tools. The FullStory analytics engine automatically indexes digital interactions with sites or apps to empower teams to measure, validate, and act on each experience at scale. FullStory also boasts…
$0
per month
Pricing
BoundFullstory
Editions & Modules
No answers on this topic
Free
$0.00
Business
Contact Sales
Enterprise
Contact Sales
Offerings
Pricing Offerings
BoundFullstory
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalOptional
Additional Details
More Pricing Information
Features
BoundFullstory
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Bound
9.7
1 Ratings
12% above category average
Fullstory
-
Ratings
a/b experiment testing10.01 Ratings00 Ratings
Split URL testing9.01 Ratings00 Ratings
Multivariate testing9.01 Ratings00 Ratings
Multi-page/funnel testing10.01 Ratings00 Ratings
Cross-browser testing10.01 Ratings00 Ratings
Mobile app testing9.01 Ratings00 Ratings
Test significance10.01 Ratings00 Ratings
Visual / WYSIWYG editor10.01 Ratings00 Ratings
Advanced code editor10.01 Ratings00 Ratings
Page surveys10.01 Ratings00 Ratings
Visitor recordings9.01 Ratings00 Ratings
Preview mode10.01 Ratings00 Ratings
Test duration calculator10.01 Ratings00 Ratings
Experiment scheduler9.01 Ratings00 Ratings
Experiment workflow and approval10.01 Ratings00 Ratings
Dynamic experiment activation9.01 Ratings00 Ratings
Client-side tests10.01 Ratings00 Ratings
Server-side tests10.01 Ratings00 Ratings
Mutually exclusive tests10.01 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Bound
9.8
1 Ratings
11% above category average
Fullstory
-
Ratings
Standard visitor segmentation10.01 Ratings00 Ratings
Behavioral visitor segmentation10.01 Ratings00 Ratings
Traffic allocation control9.01 Ratings00 Ratings
Website personalization10.01 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Bound
9.4
1 Ratings
9% above category average
Fullstory
7.6
48 Ratings
15% below category average
Heatmap tool10.01 Ratings7.436 Ratings
Click analytics10.01 Ratings7.243 Ratings
Scroll maps9.01 Ratings7.732 Ratings
Form fill analysis10.01 Ratings8.025 Ratings
Conversion tracking8.01 Ratings6.427 Ratings
Goal tracking9.01 Ratings6.522 Ratings
Test reporting9.01 Ratings00 Ratings
Results segmentation10.01 Ratings00 Ratings
CSV export10.01 Ratings00 Ratings
Experiments results dashboard9.01 Ratings00 Ratings
Funnel Analysis00 Ratings7.133 Ratings
Session Recording and Replay00 Ratings9.747 Ratings
User Segmentation00 Ratings8.242 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Bound
-
Ratings
Fullstory
5.2
18 Ratings
38% below category average
Responsive Design for Web Access00 Ratings6.216 Ratings
Mobile Application00 Ratings5.99 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings6.612 Ratings
Mobile App Analytics00 Ratings6.412 Ratings
Best Alternatives
BoundFullstory
Small Businesses
Convert Experiences
Convert Experiences
Score 9.5 out of 10
Smartlook
Smartlook
Score 8.5 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 9.1 out of 10
Contentsquare
Contentsquare
Score 8.6 out of 10
Enterprises
Kameleoon
Kameleoon
Score 9.5 out of 10
Contentsquare
Contentsquare
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BoundFullstory
Likelihood to Recommend
10.0
(5 ratings)
8.3
(71 ratings)
Likelihood to Renew
-
(0 ratings)
9.7
(9 ratings)
Usability
-
(0 ratings)
10.0
(1 ratings)
Availability
-
(0 ratings)
9.0
(1 ratings)
Performance
-
(0 ratings)
8.0
(1 ratings)
Support Rating
-
(0 ratings)
8.3
(61 ratings)
Implementation Rating
-
(0 ratings)
7.6
(56 ratings)
Configurability
-
(0 ratings)
7.0
(1 ratings)
Ease of integration
-
(0 ratings)
9.0
(1 ratings)
Product Scalability
-
(0 ratings)
8.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
8.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
BoundFullstory
Likelihood to Recommend
Bound Systems, Inc.
I think the customer service and relationship we have with Get Smart Content is great
Read full review
Fullstory
It was extremely useful in identifying places in our product where things weren't functioning, or where it looked like action was available to the end user but in reality, it was not and therefore caused lots of confusion. It doesn't help as much in other scenarios to see what catches a user's Eye or where they go if they leave our application as well as an actual in-person interview would help with eye-tracking software.
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Pros
Bound Systems, Inc.
  • Connects easily with other APIs such as Demandbase and Google Analytics.
  • Easily create segments.
  • Easily create segmented content.
Read full review
Fullstory
  • Tracks users' online experiences from start to finish.
  • Makes it easy to share a customer's experiences with the rest of my team.
  • Allows me to use different methods to find evidence of a customer's experience.
  • Shows page insights via segmentation that help me know where to improve my site.
  • Tracks error clicks and dead clicks for quick insights into site improvements.
  • Integrates with HelpScout for easy access to customer problem-solving.
Read full review
Cons
Bound Systems, Inc.
  • When you set up a campaign you should be able to set up content while in the campaign.
  • You should be able to set up new segments while in the campaign.
Read full review
Fullstory
  • The ramp-up time to learn the entire product can take a little while. There are just so many absolutely wonderful tools and different ways to look at the same type of information that it can take a new user a few weeks to understand and then more time to master. However, FullStory has a ton of training resources to help with that! A lot of my own teammates have taught themselves FullStory through those training resources.
  • The UX of the product is totally wonderful, but there are tiny things that make getting to certain parts of the product slightly more challenging (like clicking into a modal in a modal). Sometimes buttons or links are placed out of my field of view, but those are minor things I notice because I work in UX.
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Likelihood to Renew
Bound Systems, Inc.
No answers on this topic
Fullstory
It's been a phenomenal tool for us; every department that uses it has found something new and unexpected that it can do that they're really excited about. Even if we *only* used it for bug triage, it would be worth our time and money. The fact that we can use it for so many other things as well--gauging how customers interact and use our site, identifying UI problems, etc.--is above and beyond
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Usability
Bound Systems, Inc.
No answers on this topic
Fullstory
Because everything seems to be easy to find and it doesn't take long at all to learn how to use the product
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Reliability and Availability
Bound Systems, Inc.
No answers on this topic
Fullstory
We've never had issues with availability
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Performance
Bound Systems, Inc.
No answers on this topic
Fullstory
It seems the performance is really good and always loads quickly
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Support Rating
Bound Systems, Inc.
No answers on this topic
Fullstory
They have been overall pretty responsive and proactive. The tool is pretty straightforward to use. Most of the questions we have had to work with them on our how to use new features or adjust our integration to ensure we are gathering all the data from all of our tools.
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Implementation Rating
Bound Systems, Inc.
No answers on this topic
Fullstory
To successfully implement FullStory, it is important to plan your implementation carefully by defining your goals and user segments. You should also use tags and filters to analyze your user data, train your team to use FullStory effectively, and use FullStory in conjunction with other analytics tools to get a more complete picture of your user's behavior. By following these tips, you can gain valuable insights into your users' behavior and experiences, and use this information to improve your website or application.
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Alternatives Considered
Bound Systems, Inc.
It has the inability to export subject line or ISP complaints that require manual pulling by each campaign when needed. Results from variable tests are also reported only as a percentage of chosen KPI (opens, clicks, etc.). There's no ability to see hard numbers from the tests or other metrics to determine the statistical significance or unintended results (maybe opens increased per the test, but we saw clicks or conversions were lower). On the other hand, Bound performs absolutely great.
Read full review
Fullstory
Smartlook is software that records users on a website
and mobile app. Finding useful information within thousands of recordings is
made quick and easy with features that help you accomplish this. I have chosen FullStory because it is easier to use and has more advanced features compared to Smartlook.
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Scalability
Bound Systems, Inc.
No answers on this topic
Fullstory
Full story was easy to scale with the growth of our teams and organisation
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Return on Investment
Bound Systems, Inc.
  • We have seen more traffic going to revenue generating sites after using Get Smart Content. I'm not sure of the dollar amount since that's a separate department, but traffic increasing is great.
  • Engagement on our internal site has increased after implementing Get Smart Content. We are getting more views, comments and likes on our content than before.
Read full review
Fullstory
  • Triage for front end bugs - FullStory can sometimes help you spot a bug in action much more quickly than trying to recreate it on your own
  • Observing customers use new features and understanding why a new feature may be performing better or worse than expected
Read full review
ScreenShots

Bound Screenshots

Screenshot of Campaign viewScreenshot of Segment viewScreenshot of Segment list

Fullstory Screenshots

Screenshot of a custom dashboard to visualize data.Screenshot of FullStory's session replay, combined with dev toolsScreenshot of FullStory Conversions, used to illuminate problems in the digital experienceScreenshot of Fullstory for mobile appsScreenshot of FullStory search and segmentationScreenshot of quality insights on the most valuable pages