Bound vs. Influ2

I think the customer service and relationship we have with Get Smart Content is great

We used Influ2 for one of our B2B clients and it led to amazing number of engagements of our target audiences with our ads. It leverages many platforms to target specific audiences which really helps to increase the visibility of our ads

Incentivized

• Connects easily with other APIs such as Demandbase and Google Analytics.
• Easily create segments.
• Easily create segmented content.

Incentivized

• Influ2 integrates with HubSpot CRM, Marketo, Outreach, Pardot, Pipedrive, Salesforce Customer 360, Salesforce, and Zoho CRM.
• You can upload custom text, images, and videos for each campaign.
• Follow up.

Incentivized

• When you set up a campaign you should be able to set up content while in the campaign.
• You should be able to set up new segments while in the campaign.

Incentivized

• Dashboard, can have dashboards
• One stop for checking overall progress
• Lead scoring

Incentivized

It has the inability to export subject line or ISP complaints that require manual pulling by each campaign when needed. Results from variable tests are also reported only as a percentage of chosen KPI (opens, clicks, etc.). There's no ability to see hard numbers from the tests or other metrics to determine the statistical significance or unintended results (maybe opens increased per the test, but we saw clicks or conversions were lower). On the other hand, Bound performs absolutely great.

Incentivized

Great for creative ad management, as their high-quality creative studio helps you match the most effective creative assets with campaign KPIs on a platform-by-platform basis.

Incentivized

• We have seen more traffic going to revenue generating sites after using Get Smart Content. I'm not sure of the dollar amount since that's a separate department, but traffic increasing is great.
• Engagement on our internal site has increased after implementing Get Smart Content. We are getting more views, comments and likes on our content than before.

• We are using Influ2 to generate demand, identify the most engaged contacts from the target audience and pass them to sales. Since we offer a variety of products, Influ2 also lets us identify buyer intent in a particular product and reach out to the prospect with the right value.

Incentivized