Bound vs. Optimizely Feature Experimentation

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bound
Score 10.0 out of 10
N/A
Bound (formerly Get Smart Content) is a website segmentation and targeting platform that enables marketers to read a website visitor's digital body language and serve relevant content based on the person's stage in the buying journey. Using behavioral, demographic, and firmographic data, Bound creates personalized web experiences for both anonymous and known website visitors to increase the effectiveness of marketing efforts and dramatically reduce the buyer's path to conversion. Bound partners…N/A
Optimizely Feature Experimentation
Score 8.4 out of 10
N/A
Optimizely Feature Experimentation is a feature flagging and experimentation platform for websites, mobile apps, chatbots, APIs, smart devices, and anything else with a network connection.N/A
Pricing
BoundOptimizely Feature Experimentation
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BoundOptimizely Feature Experimentation
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalRequired
Additional Details
More Pricing Information
Community Pulse
BoundOptimizely Feature Experimentation
Top Pros
Top Cons
Features
BoundOptimizely Feature Experimentation
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Bound
9.7
1 Ratings
12% above category average
Optimizely Feature Experimentation
-
Ratings
a/b experiment testing10.01 Ratings00 Ratings
Split URL testing9.01 Ratings00 Ratings
Multivariate testing9.01 Ratings00 Ratings
Multi-page/funnel testing10.01 Ratings00 Ratings
Cross-browser testing10.01 Ratings00 Ratings
Mobile app testing9.01 Ratings00 Ratings
Test significance10.01 Ratings00 Ratings
Visual / WYSIWYG editor10.01 Ratings00 Ratings
Advanced code editor10.01 Ratings00 Ratings
Page surveys10.01 Ratings00 Ratings
Visitor recordings9.01 Ratings00 Ratings
Preview mode10.01 Ratings00 Ratings
Test duration calculator10.01 Ratings00 Ratings
Experiment scheduler9.01 Ratings00 Ratings
Experiment workflow and approval10.01 Ratings00 Ratings
Dynamic experiment activation9.01 Ratings00 Ratings
Client-side tests10.01 Ratings00 Ratings
Server-side tests10.01 Ratings00 Ratings
Mutually exclusive tests10.01 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Bound
9.8
1 Ratings
11% above category average
Optimizely Feature Experimentation
-
Ratings
Standard visitor segmentation10.01 Ratings00 Ratings
Behavioral visitor segmentation10.01 Ratings00 Ratings
Traffic allocation control9.01 Ratings00 Ratings
Website personalization10.01 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Bound
9.4
1 Ratings
10% above category average
Optimizely Feature Experimentation
-
Ratings
Heatmap tool10.01 Ratings00 Ratings
Click analytics10.01 Ratings00 Ratings
Scroll maps9.01 Ratings00 Ratings
Form fill analysis10.01 Ratings00 Ratings
Conversion tracking8.01 Ratings00 Ratings
Goal tracking9.01 Ratings00 Ratings
Test reporting9.01 Ratings00 Ratings
Results segmentation10.01 Ratings00 Ratings
CSV export10.01 Ratings00 Ratings
Experiments results dashboard9.01 Ratings00 Ratings
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User Ratings
BoundOptimizely Feature Experimentation
Likelihood to Recommend
10.0
(5 ratings)
8.5
(4 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(1 ratings)
Usability
-
(0 ratings)
9.0
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
BoundOptimizely Feature Experimentation
Likelihood to Recommend
Bound Systems, Inc.
I think the customer service and relationship we have with Get Smart Content is great
Read full review
Optimizely
It is suited when you need to need to use different variations of a feature in the same experienice, it also gives you useful data and stats to better detemrine wich variation is better for you
Read full review
Pros
Bound Systems, Inc.
  • Connects easily with other APIs such as Demandbase and Google Analytics.
  • Easily create segments.
  • Easily create segmented content.
Read full review
Optimizely
  • Redirection
  • Feature testing
  • Splitting traffic
Read full review
Cons
Bound Systems, Inc.
  • When you set up a campaign you should be able to set up content while in the campaign.
  • You should be able to set up new segments while in the campaign.
Read full review
Optimizely
  • Initially training of program
  • Ability to customize certain aspects of the website were limited
  • Expensive for smaller organizations
Read full review
Usability
Bound Systems, Inc.
No answers on this topic
Optimizely
All features that we used were pretty clear. They have a good documentation
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Implementation Rating
Bound Systems, Inc.
No answers on this topic
Optimizely
It’s straightforward. Docs are well written and I believe there must be a support. But we haven’t used it
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Alternatives Considered
Bound Systems, Inc.
It has the inability to export subject line or ISP complaints that require manual pulling by each campaign when needed. Results from variable tests are also reported only as a percentage of chosen KPI (opens, clicks, etc.). There's no ability to see hard numbers from the tests or other metrics to determine the statistical significance or unintended results (maybe opens increased per the test, but we saw clicks or conversions were lower). On the other hand, Bound performs absolutely great.
Read full review
Optimizely
Optimizely is the first product I have used in this category. I have no comments for alternative products.
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Return on Investment
Bound Systems, Inc.
  • We have seen more traffic going to revenue generating sites after using Get Smart Content. I'm not sure of the dollar amount since that's a separate department, but traffic increasing is great.
  • Engagement on our internal site has increased after implementing Get Smart Content. We are getting more views, comments and likes on our content than before.
Read full review
Optimizely
  • It has positive impact on revenue, we decide with that wich variation is performing 10% better so we pivot to that
Read full review
ScreenShots

Bound Screenshots

Screenshot of Campaign viewScreenshot of Segment viewScreenshot of Segment list

Optimizely Feature Experimentation Screenshots

Screenshot of Optimizely Feature Experimentation's audience targeting by segment (pre-defined segments, custom segments, real time segments) via the native customer data platform functionality or by connecting existing third-party CDP and synching the segments that have already been created into its Audience Builder.Screenshot of Real time segmentsScreenshot of Segments defined from native and third party CDP.Screenshot of Feature flagging and rollouts to targeted audiences gives control in the SDLC without significant developer overhead. Optimizely Feature Experimentation can be used to rollout a feature to a defined audience using a flag. This audience could be a set of beta testers, a geo location, or a pre-defined customer group such as VIP's or super users. These targeting capabilities alongside its feature management capabilities help product teams test and release new features with more confidence and less developer overhead.Screenshot of Targeted deliveriesScreenshot of Rules engine