What users are saying about
75 Ratings
75 Ratings
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Score 7.6 out of 100
5 Ratings
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Score 9.6 out of 100

Likelihood to Recommend

Brainshark

I love what Brainshark does for me and how easy it is to train someone else to use it. Most people are familiar with PowerPoint and that makes and easy start that can be enhanced with animation, voice over and background music. You can also upload videos, SCORM compliant classes and more to make an easy to use system to present training and education. I have reviewed a number of other programs, and all seem to have the same weaknesses in reporting. Brainshark does what I need without a lot of difficult training.
Betsy Abney | TrustRadius Reviewer

Lead Liaison LMA

I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM.For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated
James Summers | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Brainshark
Lead Liaison LMA
5.7
WYSIWYG email editor
Brainshark
Lead Liaison LMA
1.0
Dynamic content
Brainshark
Lead Liaison LMA
9.1
Ability to test dynamic content
Brainshark
Lead Liaison LMA
9.1
Landing pages
Brainshark
Lead Liaison LMA
1.0
A/B testing
Brainshark
Lead Liaison LMA
8.8
Mobile optimization
Brainshark
Lead Liaison LMA
9.1
Email deliverability reporting
Brainshark
Lead Liaison LMA
1.8
List management
Brainshark
Lead Liaison LMA
2.7
Triggered drip sequences
Brainshark
Lead Liaison LMA
8.6

Lead Management

Brainshark
Lead Liaison LMA
4.6
Lead nurturing
Brainshark
Lead Liaison LMA
1.9
Lead scoring and grading
Brainshark
Lead Liaison LMA
3.7
Data quality management
Brainshark
Lead Liaison LMA
9.1
Automated sales alerts and tasks
Brainshark
Lead Liaison LMA
3.6

Campaign Management

Brainshark
Lead Liaison LMA
8.7
Calendaring
Brainshark
Lead Liaison LMA
8.6
Event/webinar marketing
Brainshark
Lead Liaison LMA
8.8

Social Media Marketing

Brainshark
Lead Liaison LMA
8.8
Social sharing and campaigns
Brainshark
Lead Liaison LMA
8.8
Social profile integration
Brainshark
Lead Liaison LMA
8.8

Reporting & Analytics

Brainshark
Lead Liaison LMA
1.2
Dashboards
Brainshark
Lead Liaison LMA
1.8
Standard reports
Brainshark
Lead Liaison LMA
1.0
Custom reports
Brainshark
Lead Liaison LMA
1.0

Platform & Infrastructure

Brainshark
Lead Liaison LMA
6.3
API
Brainshark
Lead Liaison LMA
1.0
Role-based workflow & approvals
Brainshark
Lead Liaison LMA
8.8
Customizability
Brainshark
Lead Liaison LMA
1.0
Integration with Salesforce.com
Brainshark
Lead Liaison LMA
9.1
Integration with Microsoft Dynamics CRM
Brainshark
Lead Liaison LMA
9.1
Integration with SugarCRM
Brainshark
Lead Liaison LMA
9.1

Pros

Brainshark

  • Brainshark is a very user-friendly tool that can be learned in a very short period of time; which was extremely valuable as there was only one experienced Brainshark author in our company.
  • Brainshark is a great way to communicate to a global audience. Our company has expanded their global footprint and often the only cost effective way to communicate or train in different time zones and remote locations is using tools like Brainshark.
  • Brainshark provides us a hosting platform accessible across the globe where none exists today in our company.
Tina Callisto | TrustRadius Reviewer

Lead Liaison LMA

  • The form customization is perfect. Very easy to use.
  • The insight we get from the form's (GPS) data is nice as we do not have to mandate fields anymore.
  • The ability to pass thru a lot of data on the back end works for our process. The internal receiver (customer service or sales reps) of the form data knows exactly what campaign the lead came from, what clinical specialty is tied to the prospect and what product is of interest. All seamlessly.
Linda Stacy | TrustRadius Reviewer

Cons

Brainshark

  • Brainshark has addressed a number of feature enhancements over the past two years...it really performs at a high level on a consistent basis...
  • Ocassionally we run into a large video file >500mb that we have to address directly with support but it does not happen very often...
Mike Buege | TrustRadius Reviewer

Lead Liaison LMA

  • Would be nice for a note section in the contacts OR a complete CRM within
  • Honestly, at this point I could not make any "worthy" suggestions I am happy thus far!
Cindy K. Brown | TrustRadius Reviewer

Likelihood to Renew

Brainshark

Brainshark 8.2
Based on 39 answers
For the niche it fills in the content we produce, there aren't many alternatives. We want something a non-technical, non-design user can use to quickly create content that is distributable to an external audience. I'm not aware of a tool that does that and offers the same features.
Anonymous | TrustRadius Reviewer

Lead Liaison LMA

Lead Liaison LMA 9.1
Based on 1 answer
Why move from a product that is help grown the speed on Marketing ROI? We see that the dashboards, flexibility and tracking are meeting and exceeding the business needs we had outlined. The support they provide is consistent, available and responsive. They will work with you until your issue is resolved.
Troy Rockman | TrustRadius Reviewer

Usability

Brainshark

Brainshark 10.0
Based on 8 answers
The vendor offers customer support services that are reliable and diverse and this ensures that users do not get stuck anywhere in using the platform and are able to use with minimal hitches.
Chris Edwards | TrustRadius Reviewer

Lead Liaison LMA

Lead Liaison LMA 8.2
Based on 1 answer
One item you did not ask, but should be in around customer support. They do a great job of working with you, training and ongoing questions. Lead Liaison is always available and easy to get answers. The dashboards are great to gain business trends. The social media management is easy and a great way to ensure content is being tracked. The ability to gain tracking code for additional tactics. Our team enjoys the easy access and useability. We work with our clients to make sure they have a tool that we can use to scale for their needs. Lead Liaison makes it easy for us to help clients understand that Marketing ROI is closer to their finger tips than ever before.
Troy Rockman | TrustRadius Reviewer

Reliability and Availability

Brainshark

Brainshark 9.1
Based on 8 answers
I'm always able to access Brainshark, whether it is to upload, record, share, download, or view presentations. Whenever I do need to contact someone at Brainshark, there is always someone there. I have never had a problem accessing a presentation and any updates to presentations are viewable immediately.
S. Renee Conley | TrustRadius Reviewer

Lead Liaison LMA

No score
No answers yet
No answers on this topic

Support Rating

Brainshark

Brainshark 9.1
Based on 15 answers
We've found a few glitches and needed some branding updated. Each time we've called, they were super responsive and cared about my issue as much as I did! They've even helped me (and another vendor) figure out how to have this other outside software integrate with theirs to achieve an even greater presentation. I'm super impressed with their Customer Service people.
Anonymous | TrustRadius Reviewer

Lead Liaison LMA

Lead Liaison LMA 9.1
Based on 1 answer
Lead Liaison has tremendous support. I''ve never gone more than a hour or so without a response. They are quick to understand my request, review the options for solution and deliver the best option with the best outcome. Also, the good part is that I don't need support all the time because the product is so easy.
Troy Rockman | TrustRadius Reviewer

Online Training

Brainshark

Brainshark 9.1
Based on 2 answers
The training is easy to use. You can take as little or as much as you need. The instructions are clear and easy to follow. There is a variety of training you can take. There are mini lessons, courses, and webinars. The folks at Brainshark truly want to help you have the best presentation possible.
S. Renee Conley | TrustRadius Reviewer

Lead Liaison LMA

No score
No answers yet
No answers on this topic

Implementation Rating

Brainshark

Brainshark 8.7
Based on 4 answers
Their ongoing support after implementation is excellent and easy to access...
Mike Buege | TrustRadius Reviewer

Lead Liaison LMA

Lead Liaison LMA 9.1
Based on 1 answer
Any issue with the adoption of the product were on our end. I wish we had the band width to run faster so we can know more faster. Our team enjoys the dashboards and ease of using the product. I know our clients are appreciating the results of the information as well.
Troy Rockman | TrustRadius Reviewer

Alternatives Considered

Brainshark

There are a lot of sites that allow you to host/share content in the loud. What won for me was their tracking, analytics, and reporting. At the time there was nobody even close to Brainshark and I have not seen anything since that would make me want to switch. I look forward to many years working with them.
Justin James | TrustRadius Reviewer

Lead Liaison LMA

We were poached from a competitor where we were getting 2600% ROI. This was a bad business decision on our part. Lead Liaison promised the same level of visitor identification with many more extra features but it never stacked up. After 12 months we actually did not see a return on investment greater than the original investment. Conversely the competitor has seen a 1700% ROI just in month 1 upon returning to them. So having using Lead Forensics before and after using Lead Liaison it's clear what the variable is.
James Summers | TrustRadius Reviewer

Return on Investment

Brainshark

  • Increased positive results from new employees who are not experiencing delays in registering for their user services due to the online training
  • Better customer service as it relates to payroll due to the training being given to administrative assistants across campus.
  • Able to be compliant with State requirements regarding Ethics Training
Brad Smith | TrustRadius Reviewer

Lead Liaison LMA

  • Ability to create custom forms per campaign.
Linda Stacy | TrustRadius Reviewer

Screenshots

Pricing Details

Brainshark

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Brainshark Editions & Modules

Additional Pricing Details

Lead Liaison LMA

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$499

Lead Liaison LMA Editions & Modules

Edition
Visitor Tracking$2501
Sales and Marketing Automation$5002
  1. Page Views per Month
  2. # of Licensed Contacts
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Brainshark
9.7
Lead Liaison LMA
1.0

Likelihood to Renew

Brainshark
8.2
Lead Liaison LMA
9.1

Usability

Brainshark
10.0
Lead Liaison LMA
8.2

Reliability and Availability

Brainshark
9.1
Lead Liaison LMA

Performance

Brainshark
9.1
Lead Liaison LMA

Support Rating

Brainshark
9.1
Lead Liaison LMA
9.1

Online Training

Brainshark
9.1
Lead Liaison LMA

Implementation Rating

Brainshark
8.7
Lead Liaison LMA
9.1

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