Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brainshark
Score 5.6 out of 10
N/A
Brainshark is a video presentation platform for sales enablement, now from BIgTinCan (acquired August 2021).N/A
PathFactory
Score 8.2 out of 10
N/A
PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the next-best assets for individual buyers and target accounts alike.N/A
Pricing
BrainsharkPathFactory
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BrainsharkPathFactory
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
BrainsharkPathFactory
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Brainshark
-
Ratings
PathFactory
9.1
139 Ratings
12% above category average
Content hub00 Ratings9.2132 Ratings
Forms / Gated content00 Ratings8.8132 Ratings
Embedded CTAs00 Ratings9.1116 Ratings
Content distribution00 Ratings9.09 Ratings
Content promotion00 Ratings9.06 Ratings
Content automation00 Ratings9.3103 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Brainshark
-
Ratings
PathFactory
9.0
139 Ratings
15% above category average
Audience profiling and targeting00 Ratings9.1114 Ratings
Closed-loop tracking and reporting00 Ratings8.9109 Ratings
Content performance analytics00 Ratings9.2138 Ratings
Campaign optimization dashboard00 Ratings8.98 Ratings
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BrainsharkPathFactory
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Score 9.7 out of 10
Vyond
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Score 8.7 out of 10
Enterprises
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Score 9.7 out of 10
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All AlternativesView all alternativesView all alternatives
User Ratings
BrainsharkPathFactory
Likelihood to Recommend
7.7
(52 ratings)
9.0
(140 ratings)
Likelihood to Renew
8.2
(39 ratings)
9.2
(7 ratings)
Usability
10.0
(8 ratings)
9.3
(3 ratings)
Availability
9.1
(4 ratings)
9.8
(8 ratings)
Performance
9.1
(1 ratings)
10.0
(8 ratings)
Support Rating
9.0
(8 ratings)
9.1
(4 ratings)
In-Person Training
-
(0 ratings)
8.2
(1 ratings)
Online Training
9.1
(2 ratings)
10.0
(7 ratings)
Implementation Rating
8.7
(2 ratings)
10.0
(7 ratings)
Configurability
-
(0 ratings)
9.0
(2 ratings)
Ease of integration
-
(0 ratings)
9.3
(2 ratings)
Product Scalability
-
(0 ratings)
8.6
(2 ratings)
Vendor post-sale
-
(0 ratings)
9.3
(2 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(2 ratings)
User Testimonials
BrainsharkPathFactory
Likelihood to Recommend
Bigtincan
Brainshark is very user-friendly and it’s very easy to create learning content, even a beginner could walk through it fairly easily. They also have a great support team and help site that can pretty much answer any question with video tutorials.
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PathFactory
If you are in an industry where content drives pipeline through engagement and education, Pathfactory is an invaluable tool to help people consume more of what you are producing and offers additional entry and interaction points on your website. It also creates very specific and personalized paths through your assets.
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Pros
Bigtincan
  • I love how easy creating a Brainshark and their formal learning is to use. Upload an animated Power Point, record audio, add music, or use videos etc.
  • Their formal learning also keeps track of people in classes, allows us to invite people to a curricula, send notifications when classes are added, and update on the fly without having to resubmit all new classes.
  • I also love that people in classes can run their own transcript and see where they are in a program, and if graded how they scored.
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PathFactory
  • Create Visually appealing performance report
  • Give more in-depth information about performance metrics than most alternatives
  • Ability to track performance over time and compare this performance across time periods
  • Provide and send auto-run reports to top level management based on predefined criteria and timeframes
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Cons
Bigtincan
  • Brainshark has addressed a number of feature enhancements over the past two years...it really performs at a high level on a consistent basis...
  • Ocassionally we run into a large video file >500mb that we have to address directly with support but it does not happen very often...
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PathFactory
  • Evolving into a more sales-focused UX. While the tool is great for marketing, there are some areas to improve the functionality of PathFactory for Sales in regards to navigating and sending out content as a salesperson.
  • GA goal reporting. I can't speak to this specifically, but I know our web team has run into some issues creating GA goals when we lead to a PathFactory track.
  • Evolved reporting. Reporting is great, but for some use cases, we have had to ask for custom reports that the team is always happy to create! But it would be great if this was self-serve.
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Likelihood to Renew
Bigtincan
Our customers (internal employees) have expressed desired for online learning and we have received positive feedback on the Brainshark modules used in eLearning and communications. We are also increasing usage at the project level as the word spreads about the benefits of using Brainshark.
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PathFactory
We have seen a lot of value from our team's use of Path Factory. We also like working with this vendor as they actually take our feedback and implement it on their roadmap. A great vendor with a great product
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Usability
Bigtincan
The vendor offers customer support services that are reliable and diverse and this ensures that users do not get stuck anywhere in using the platform and are able to use with minimal hitches.
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PathFactory
Overall, I think the tool is fairly easy to use to get a basic content uploaded to create a track and even the more complicated features become easier once you become familiarised with the process
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Reliability and Availability
Bigtincan
I'm always able to access Brainshark, whether it is to upload, record, share, download, or view presentations. Whenever I do need to contact someone at Brainshark, there is always someone there. I have never had a problem accessing a presentation and any updates to presentations are viewable immediately.
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PathFactory
I think there was only one time where we had issues reaching our account manager, otherwise PathFactory was always willing to hop on the phone to talk through strategy, to work through issues, and help build custom solutions to fit our needs. Customer service is a big selling point of PathFactory.
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Performance
Bigtincan
No answers on this topic
PathFactory
The analytics and reports feature is fairly new and have proved very popular with many areas of our business and is growing in popularity. The metrics that are attainable are very insightful and provides a clear picture on the performance of the track.
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Support Rating
Bigtincan
We've found a few glitches and needed some branding updated. Each time we've called, they were super responsive and cared about my issue as much as I did! They've even helped me (and another vendor) figure out how to have this other outside software integrate with theirs to achieve an even greater presentation. I'm super impressed with their Customer Service people.
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PathFactory
We meet weekly with Jennifer and I can't say enough about her. When issues have happened or we need help, she jumps on it quickly. If she doesn't know the answer, she pulls in Reggie or another on her team that can help. She goes above and beyond and has been very supportive, even when we had a lot of hard questions to answer from higher-ups. All this is on top of just being an awesome person.
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In-Person Training
Bigtincan
No answers on this topic
PathFactory
I was able to browse around the tool quite easily once some basic training was given. I learnt much from using those method and only needed further help when wanting to learn about Reports, External codes and adding forms.
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Online Training
Bigtincan
The training is easy to use. You can take as little or as much as you need. The instructions are clear and easy to follow. There is a variety of training you can take. There are mini lessons, courses, and webinars. The folks at Brainshark truly want to help you have the best presentation possible.
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PathFactory
The customer service, from technical through to customer success, is one of the biggest reasons I'd recommend PathFactory. This is true of their training. It can be as bespoke as you like, at least in my experience, and the team is always willing (where possible) to incorporate your suggestions.
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Implementation Rating
Bigtincan
Their ongoing support after implementation is excellent and easy to access...
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PathFactory
The PathFactory team was very helpful when implementing the product. They gave us a lot of recommendations on best moving forward. As a note to new users, when implementing I would make sure that you create with your team a system to make sure that the platform is scalable. My team was able to do this through creating a foldering structure, naming conventions for tracks and assets, and ensuring tagging is used on all content uploads. I would also make sure when implementing that you have an understanding of how your team will track success and that your brand team is involved to make sure that there is consistency in the look and feel of the tracks
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Alternatives Considered
Bigtincan
There are a lot of sites that allow you to host/share content in the loud. What won for me was their tracking, analytics, and reporting. At the time there was nobody even close to Brainshark and I have not seen anything since that would make me want to switch. I look forward to many years working with them.
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PathFactory
I wasn't involved in the purchase decision, but I am glad we chose them! Their team is helpful and knows how to help you accomplish what you're trying to do. If there's a feature you see isn't working right or that you need their technical team will listen and make actual changes.
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Scalability
Bigtincan
No answers on this topic
PathFactory
Pathfactory is growing in popularity amongst individuals from different parts of the organisation and it would be difficult to forecast how scalable this can become
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Return on Investment
Bigtincan
  • Client satisfaction - we send out summaries of our big webcasts/conference calls via Brainshark. We've received lots of replies stating they love the format because they can consume the information on their own time.
  • Time to market - before Brainshark, it took several days, if not weeks to work with a design team to get professional-looking summaries available. Now, we have the process down to a day or two.
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PathFactory
  • We saw ROI within the first 9 months of using PathFactory.
  • Our onboarding team saw quicker adoption of our product while using PathFactory to engage them during the onboarding process.
  • We've been able to more accurately understand our content needs and what works best when prospecting for specific segments. (eg. SMB, mid-market, and enterprise)
Read full review
ScreenShots

PathFactory Screenshots

Screenshot of Netflix-like home screen for B2B buyers with personalized resource centers.Screenshot of Gives sales visibility into the content consumption data of leads & accounts, inside a CRM.Screenshot of Content Tracks - Gives B2B buyers bingeable content journeys that accelerate their purchase decisions, whenever and wherever they click.Screenshot of Path Analytics - Gives access to a new class of content consumption data on the level of the visitor, account, and content asset.Screenshot of Guide - Gives buyers spot-on content recommendations, anywhere on a website.Screenshot of Content Track Analytics - Shows how visitors binge content in specific Content Tracks, and assess how particular sequences of content perform.