What users are saying about
75 Ratings
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Top Rated
150 Ratings
75 Ratings
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Score 7.6 out of 100

PathFactory

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Top Rated
150 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100

Likelihood to Recommend

Brainshark

I love what Brainshark does for me and how easy it is to train someone else to use it. Most people are familiar with PowerPoint and that makes and easy start that can be enhanced with animation, voice over and background music. You can also upload videos, SCORM compliant classes and more to make an easy to use system to present training and education. I have reviewed a number of other programs, and all seem to have the same weaknesses in reporting. Brainshark does what I need without a lot of difficult training.
Betsy Abney | TrustRadius Reviewer

PathFactory

If you have a lot of content on your website but are seeing low engagement rates or a low number of assets viewed per session, Pathfactory is great at creating an experience that engages prospects and encourages them to continue reading your content & continue their learning.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Content Publishing

Brainshark
PathFactory
8.7
Content hub
Brainshark
PathFactory
8.9
Forms / Gated content
Brainshark
PathFactory
8.7
Embedded CTAs
Brainshark
PathFactory
8.5
Content distribution
Brainshark
PathFactory
9.0
Content promotion
Brainshark
PathFactory
9.0
Content automation
Brainshark
PathFactory
8.3

Content Reporting & Analytics

Brainshark
PathFactory
8.6
Audience profiling and targeting
Brainshark
PathFactory
8.9
Closed-loop tracking and reporting
Brainshark
PathFactory
8.0
Content performance analytics
Brainshark
PathFactory
8.4
Campaign optimization dashboard
Brainshark
PathFactory
8.9

Pros

Brainshark

  • Brainshark is a very user-friendly tool that can be learned in a very short period of time; which was extremely valuable as there was only one experienced Brainshark author in our company.
  • Brainshark is a great way to communicate to a global audience. Our company has expanded their global footprint and often the only cost effective way to communicate or train in different time zones and remote locations is using tools like Brainshark.
  • Brainshark provides us a hosting platform accessible across the globe where none exists today in our company.
Tina Callisto | TrustRadius Reviewer

PathFactory

  • Micro-personalized content recommendations.
  • Perfect for enabling and enhancing sales pipeline.
  • Pretty easy to use and roll out.
  • Great support from the PathFactory - they are very helpful, quick to respond, and always up for training sessions and creating custom requests.
  • Great for Inbound and Outbound Marketing.
Seth Valchev | TrustRadius Reviewer

Cons

Brainshark

  • Brainshark has addressed a number of feature enhancements over the past two years...it really performs at a high level on a consistent basis...
  • Ocassionally we run into a large video file >500mb that we have to address directly with support but it does not happen very often...
Mike Buege | TrustRadius Reviewer

PathFactory

  • Analytics: it is sometimes hard to get a clear overview of our KPIs because different analytics are accessible in different areas and the experience sometimes feels a bit scattered.
  • Tracking: I think PathFactory could provide more clear ways of tracking activity and leads and tried-and-true strategies.
Laura Pop-Badiu | TrustRadius Reviewer

Likelihood to Renew

Brainshark

Brainshark 8.2
Based on 39 answers
For the niche it fills in the content we produce, there aren't many alternatives. We want something a non-technical, non-design user can use to quickly create content that is distributable to an external audience. I'm not aware of a tool that does that and offers the same features.
Anonymous | TrustRadius Reviewer

PathFactory

PathFactory 8.9
Based on 5 answers
We have seen a lot of value from our team's use of Path Factory. We also like working with this vendor as they actually take our feedback and implement it on their roadmap. A great vendor with a great product
Anonymous | TrustRadius Reviewer

Usability

Brainshark

Brainshark 10.0
Based on 8 answers
The vendor offers customer support services that are reliable and diverse and this ensures that users do not get stuck anywhere in using the platform and are able to use with minimal hitches.
Chris Edwards | TrustRadius Reviewer

PathFactory

PathFactory 9.2
Based on 3 answers
Overall, I think the tool is fairly easy to use to get a basic content uploaded to create a track and even the more complicated features become easier once you become familiarised with the process
Anish Patel | TrustRadius Reviewer

Reliability and Availability

Brainshark

Brainshark 9.1
Based on 8 answers
I'm always able to access Brainshark, whether it is to upload, record, share, download, or view presentations. Whenever I do need to contact someone at Brainshark, there is always someone there. I have never had a problem accessing a presentation and any updates to presentations are viewable immediately.
S. Renee Conley | TrustRadius Reviewer

PathFactory

PathFactory 9.6
Based on 5 answers
I think there was only one time where we had issues reaching our account manager, otherwise PathFactory was always willing to hop on the phone to talk through strategy, to work through issues, and help build custom solutions to fit our needs. Customer service is a big selling point of PathFactory.
Anonymous | TrustRadius Reviewer

Performance

Brainshark

Brainshark 9.1
Based on 2 answers
No answer on this topic is available.

PathFactory

PathFactory 9.1
Based on 5 answers
The analytics and reports feature is fairly new and have proved very popular with many areas of our business and is growing in popularity. The metrics that are attainable are very insightful and provides a clear picture on the performance of the track.
Anish Patel | TrustRadius Reviewer

Support Rating

Brainshark

Brainshark 9.1
Based on 15 answers
We've found a few glitches and needed some branding updated. Each time we've called, they were super responsive and cared about my issue as much as I did! They've even helped me (and another vendor) figure out how to have this other outside software integrate with theirs to achieve an even greater presentation. I'm super impressed with their Customer Service people.
Anonymous | TrustRadius Reviewer

PathFactory

PathFactory 9.6
Based on 4 answers
Working with the Solutions Consultants is amazing. They are extremely knowledgeable and willing to go way above and beyond - ie working in our Marketo instance to trouble shoot form issues.Love having access to chat the support team in-app. CSMs are knowledgeable and we also get to draw on the expertise of marketers inside PathFactory
Loren Robeck | TrustRadius Reviewer

In-Person Training

Brainshark

No score
No answers yet
No answers on this topic

PathFactory

PathFactory 8.2
Based on 1 answer
I was able to browse around the tool quite easily once some basic training was given. I learnt much from using those method and only needed further help when wanting to learn about Reports, External codes and adding forms.
Anish Patel | TrustRadius Reviewer

Online Training

Brainshark

Brainshark 9.1
Based on 2 answers
The training is easy to use. You can take as little or as much as you need. The instructions are clear and easy to follow. There is a variety of training you can take. There are mini lessons, courses, and webinars. The folks at Brainshark truly want to help you have the best presentation possible.
S. Renee Conley | TrustRadius Reviewer

PathFactory

PathFactory 9.5
Based on 5 answers
The customer service, from technical through to customer success, is one of the biggest reasons I'd recommend PathFactory. This is true of their training. It can be as bespoke as you like, at least in my experience, and the team is always willing (where possible) to incorporate your suggestions.
Anonymous | TrustRadius Reviewer

Implementation Rating

Brainshark

Brainshark 8.7
Based on 4 answers
Their ongoing support after implementation is excellent and easy to access...
Mike Buege | TrustRadius Reviewer

PathFactory

PathFactory 8.7
Based on 5 answers
The PathFactory team was very helpful when implementing the product. They gave us a lot of recommendations on best moving forward. As a note to new users, when implementing I would make sure that you create with your team a system to make sure that the platform is scalable. My team was able to do this through creating a foldering structure, naming conventions for tracks and assets, and ensuring tagging is used on all content uploads. I would also make sure when implementing that you have an understanding of how your team will track success and that your brand team is involved to make sure that there is consistency in the look and feel of the tracks
Anonymous | TrustRadius Reviewer

Alternatives Considered

Brainshark

There are a lot of sites that allow you to host/share content in the loud. What won for me was their tracking, analytics, and reporting. At the time there was nobody even close to Brainshark and I have not seen anything since that would make me want to switch. I look forward to many years working with them.
Justin James | TrustRadius Reviewer

PathFactory

I wasn't involved in the purchase decision, but I am glad we chose them! Their team is helpful and knows how to help you accomplish what you're trying to do. If there's a feature you see isn't working right, or that you need, their technical team will listen and make actual changes.
Julia Brocato | TrustRadius Reviewer

Scalability

Brainshark

No score
No answers yet
No answers on this topic

PathFactory

PathFactory 8.4
Based on 2 answers
Pathfactory is growing in popularity amongst individuals from different parts of the organisation and it would be difficult to forecast how scalable this can become
Anish Patel | TrustRadius Reviewer

Return on Investment

Brainshark

  • Increased positive results from new employees who are not experiencing delays in registering for their user services due to the online training
  • Better customer service as it relates to payroll due to the training being given to administrative assistants across campus.
  • Able to be compliant with State requirements regarding Ethics Training
Brad Smith | TrustRadius Reviewer

PathFactory

  • Has improved our user experience for content. It makes it a very pleasing and easy experience for users to view and engage with our content. Not only does the platform look nice (especially with the overlay feature that we can make a track hover over our existing webpage) but it works well, too.
  • We've been able to create relevant content tracks that group similar topics in a way that makes sense and better relate to users that are looking for content on a specific industry use case or topic.
  • We've leveraged PathFactory to create a completely revamped resources hub on our site. It looks and works much better than before for users, and we are expectant for how this will improve our users' experience when interacting with our hub of content.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Brainshark

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

PathFactory

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Brainshark
9.7
PathFactory
8.9

Likelihood to Renew

Brainshark
8.2
PathFactory
8.9

Usability

Brainshark
10.0
PathFactory
9.2

Reliability and Availability

Brainshark
9.1
PathFactory
9.6

Performance

Brainshark
9.1
PathFactory
9.1

Support Rating

Brainshark
9.1
PathFactory
9.6

In-Person Training

Brainshark
PathFactory
8.2

Online Training

Brainshark
9.1
PathFactory
9.5

Implementation Rating

Brainshark
8.7
PathFactory
8.7

Scalability

Brainshark
PathFactory
8.4

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