What users are saying about
29 Ratings
7 Ratings
29 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6 out of 100

Feature Set Ratings

    Email & Online Marketing

    Branch

    Feature Set Not Supported
    N/A
    7.4

    Cordial

    74%
    Cordial ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    4.0
    40%
    4 Ratings

    Dynamic content

    N/A
    0 Ratings
    6.3
    63%
    5 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    6.8
    68%
    5 Ratings

    Landing pages

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    A/B testing

    N/A
    0 Ratings
    7.0
    70%
    4 Ratings

    Mobile optimization

    N/A
    0 Ratings
    7.5
    75%
    5 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    8.4
    84%
    8 Ratings

    List management

    N/A
    0 Ratings
    7.5
    75%
    5 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    9.3
    93%
    4 Ratings

    Reporting & Analytics

    Branch

    Feature Set Not Supported
    N/A
    7.0

    Cordial

    70%
    Cordial ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    8.5
    85%
    5 Ratings

    Standard reports

    N/A
    0 Ratings
    6.5
    65%
    5 Ratings

    Custom reports

    N/A
    0 Ratings
    6.0
    60%
    5 Ratings

    Attribute Ratings

    • Branch is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    7.3

    Branch

    73%
    14 Ratings
    6.0

    Cordial

    60%
    5 Ratings

    Usability

    10.0

    Branch

    100%
    1 Rating

    Cordial

    N/A
    0 Ratings

    Support Rating

    9.0

    Branch

    90%
    2 Ratings

    Cordial

    N/A
    0 Ratings

    Likelihood to Recommend

    Branch

    Branch well suited: Branch links are perfecting for embedding into our email service provider (SendGrid), paid media channels (Facebook, Google, ASA), organic media (Instagram, Facebook, content marketing, referral) and push notification platform (OneSignal) to be able to evaluate actions taken from users that clicked on those branch links. No matter the data from these links, they are accurate and are easily exported to our database and CRM to determine ROI, and find weak points in our major funnels.
    Sam Lepak | TrustRadius Reviewer

    Cordial

    Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
    Berlynn Pierce | TrustRadius Reviewer

    Pros

    Branch

    • Click tracking: it integrated well with Facebook, Google, Clevertap, product, etc. to allow multiple stakeholders to use this one platform for tracking.
    • Sale attribution: it has a robust fraud detection and event deduplication in place to attribute sales correctly.
    • Smart URL: it offers different deeplinks to support basic user platforms, thus making the URL behavior smart and personalized for users.
    • Referrals: it's a ready-made platform to easily launch your refer and earn program, with all checks of fraud detection in place.
    • Social sharing: it offers various goats and cards for how a link will appear on various social media channels if shared, which is particularly helpful for marketing teams.
    Anonymous | TrustRadius Reviewer

    Cordial

    • Provides helpful desktop and mobile previews.
    • Sends emails reliably.
    • Allows for pretty robust audience rules.
    Nichole Aramapakul | TrustRadius Reviewer

    Cons

    Branch

    • Multiplayers redirection is important feature. In our marketing process for [our] Ace Tutor app https://www.acetutor.io, we have a referral reward campaign for which we want to aggregate clicks from lower level links to higher level links. For example, we created unique Branch Links for 10 marketing interns, and each intern wanted to create Branch Links for their own 10 delegates, the clicks of the Branch Links from these delegates would be automatically rolled up to the right intern's Branch Link, so we can make payment following the aggregation paths. Currently, Branch Links do not support this kind of multiplayer or multi-layer redirections.
    Ben (Xiaojun) Li | TrustRadius Reviewer

    Cordial

    • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
    • A lot of the templating must be built from scratch.
    • Deliverability insights (out of the box) could be expanded further.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Branch

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    Optional

    Starting Price

    Cordial

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Usability

    Branch

    Branch 10.0
    Based on 1 answer
    It's very usable. Multiple teams in the company are using it, and it never takes more than 5 mins to explain to someone how to use this.
    Anonymous | TrustRadius Reviewer

    Cordial

    No score
    No answers yet
    No answers on this topic

    Support Rating

    Branch

    Branch 9.0
    Based on 2 answers
    We have never had any issue with support response yet. In fact, they have a local POC in our city too, who routes the urgent matters to their escalation matrix.
    Anonymous | TrustRadius Reviewer

    Cordial

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    Branch

    We ended up selecting AppsFlyer due to its better integration with media and more reliable fraud protection system. Nevertheless, Branch.io is a great app which solves universal linking and mobile app attribution issues by allowing users to see which actions were taken from each link, regardless of the platform they are using.
    Anonymous | TrustRadius Reviewer

    Cordial

    Cordial by far has the best UI for simple navigation
    Anonymous | TrustRadius Reviewer

    Return on Investment

    Branch

    • Branch had given a profound impact on the way our users share their content.
    • Users now have more easy access to content created.
    • Users feel more motivated in creating content because they know that it is easy to share and get their content in the eyes of the target public.
    Wésley Queiroz | TrustRadius Reviewer

    Cordial

    • Best to manage your clients' business.
    • Not ideal for freelancers.
    Mohammed Anzil | TrustRadius Reviewer

    Screenshots

    Add comparison