What users are saying about
22 Ratings
1 Rating
22 Ratings
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Score 7.6 out of 100
1 Rating
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Score 10 out of 100

Likelihood to Recommend

Branch

Branch well suited: Branch links are perfecting for embedding into our email service provider (SendGrid), paid media channels (Facebook, Google, ASA), organic media (Instagram, Facebook, content marketing, referral) and push notification platform (OneSignal) to be able to evaluate actions taken from users that clicked on those branch links. No matter the data from these links, they are accurate and are easily exported to our database and CRM to determine ROI, and find weak points in our major funnels.
Sam Lepak | TrustRadius Reviewer

Influ2

The scenarios where INFLU2 can be best used is when you are targeting especially high-value accounts on an individual level. INFLU2 is best suited to give out the best results in ABM strategies and also gives and generates great Leads. Basically when using ABM strategies INFLU2 is best suited to any other competitors. The scenario where it is less appropriate is when the target audience is large and diversified. Then ads can't be generic and the quality of leads won't be strong.
Anal Patel | TrustRadius Reviewer

Pros

Branch

  • Click tracking: it integrated well with Facebook, Google, Clevertap, product, etc. to allow multiple stakeholders to use this one platform for tracking.
  • Sale attribution: it has a robust fraud detection and event deduplication in place to attribute sales correctly.
  • Smart URL: it offers different deeplinks to support basic user platforms, thus making the URL behavior smart and personalized for users.
  • Referrals: it's a ready-made platform to easily launch your refer and earn program, with all checks of fraud detection in place.
  • Social sharing: it offers various goats and cards for how a link will appear on various social media channels if shared, which is particularly helpful for marketing teams.
Anonymous | TrustRadius Reviewer

Influ2

  • Account Based Marketing Ads
  • Impressions recording
  • Detailed report of each ads and campaign
  • Campaign tracking
  • Easy UI
Anal Patel | TrustRadius Reviewer

Cons

Branch

  • Multiplayers redirection is important feature. In our marketing process for [our] Ace Tutor app https://www.acetutor.io, we have a referral reward campaign for which we want to aggregate clicks from lower level links to higher level links. For example, we created unique Branch Links for 10 marketing interns, and each intern wanted to create Branch Links for their own 10 delegates, the clicks of the Branch Links from these delegates would be automatically rolled up to the right intern's Branch Link, so we can make payment following the aggregation paths. Currently, Branch Links do not support this kind of multiplayer or multi-layer redirections.
Ben (Xiaojun) Li | TrustRadius Reviewer

Influ2

  • Dashboard, can have dashboards
  • One stop for checking overall progress
  • Lead scoring
Anal Patel | TrustRadius Reviewer

Usability

Branch

Branch 10.0
Based on 1 answer
It's very usable. Multiple teams in the company are using it, and it never takes more than 5 mins to explain to someone how to use this.
Anonymous | TrustRadius Reviewer

Influ2

No score
No answers yet
No answers on this topic

Support Rating

Branch

Branch 9.0
Based on 2 answers
We have never had any issue with support response yet. In fact, they have a local POC in our city too, who routes the urgent matters to their escalation matrix.
Anonymous | TrustRadius Reviewer

Influ2

No score
No answers yet
No answers on this topic

Alternatives Considered

Branch

Branch is a much lighter solution largely targeted to attribution and deep links that can be available at no cost for the basic service. Adjust is much heaver and supports custom events but has a significant cost to consider so when optimising the costs vs income for the smaller apps, branch was the ideal solution to minimise costs and app footprint therefore maximising the revenue.
Mark Hetherington | TrustRadius Reviewer

Influ2

When talking about specifically ABM INFLU2 ranks on first for me as it is easy to use and setup in accordance with other software. Also the leads generated are quality leads. Each campaign can be personalized and reports of each campaign give a detailed idea of how the campaign has performed.
Anal Patel | TrustRadius Reviewer

Return on Investment

Branch

  • Branch had given a profound impact on the way our users share their content.
  • Users now have more easy access to content created.
  • Users feel more motivated in creating content because they know that it is easy to share and get their content in the eyes of the target public.
Wésley Queiroz | TrustRadius Reviewer

Influ2

  • Positive Lead generation
  • Great increase in ABM ROI
  • Increase in quality of leads
Anal Patel | TrustRadius Reviewer

Screenshots

Pricing Details

Branch

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Influ2

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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