Branch vs. Influ2

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Branch
Score 7.5 out of 10
N/A
Branch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform marketing, engagement and measurement solution for over 50,000 apps — including Reddit, Buzzfeed, Twitch, Groupon, and many more.N/A
Influ2
Score 9.5 out of 10
Mid-Size Companies (51-1,000 employees)
Influ2 is a first person-based marketing platform, presenting a new approach to account-based marketing. The solution enables B2B marketers to target chosen decision-makers, capture their intent, and track engagement at the individual level. The company boasts 75+ enterprise and medium-sized clients globally, including Fortune 500 B2B enterprises such as NVIDIA, Capgemini, and Episerver. Influ2 runs offices in NY and CA, with 50+ employees on board. Influ2 platform allows users…N/A
Pricing
BranchInflu2
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BranchInflu2
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsOur main platform is free to all. Some of the free products that most apps find useful are content sharing, custom onboarding, referrals and organic app search. We have specialized products (Journeys (Smart Banner), Deep Linked Email, Dynamic Ads and Data Integrations) which are typically priced by volume of a company.Pricing is based on the number of people targeted by a client.
More Pricing Information
Features
BranchInflu2
Engagement
Comparison of Engagement features of Product A and Product B
Branch
-
Ratings
Influ2
8.6
2 Ratings
6% above category average
Automated routing and prioritization00 Ratings10.01 Ratings
Customer interaction histories00 Ratings7.31 Ratings
Engagement data tracking00 Ratings8.52 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Branch
-
Ratings
Influ2
8.8
2 Ratings
11% above category average
Ad campaign creation00 Ratings8.82 Ratings
Display advertising00 Ratings10.01 Ratings
Social advertising00 Ratings8.82 Ratings
Ad reporting and analytics00 Ratings7.72 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Branch
-
Ratings
Influ2
10.0
1 Ratings
23% above category average
Behavioral visitor segmentation00 Ratings10.01 Ratings
ABM sales intelligence00 Ratings10.01 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Branch
-
Ratings
Influ2
10.0
1 Ratings
17% above category average
Automated workflow & orchestration00 Ratings10.01 Ratings
Best Alternatives
BranchInflu2
Small Businesses
Smartlook
Smartlook
Score 8.3 out of 10
Leadfeeder
Leadfeeder
Score 7.2 out of 10
Medium-sized Companies
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
LeanData
LeanData
Score 9.7 out of 10
Enterprises
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Folloze
Folloze
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BranchInflu2
Likelihood to Recommend
8.6
(15 ratings)
8.9
(4 ratings)
Usability
10.0
(1 ratings)
-
(0 ratings)
Support Rating
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
BranchInflu2
Likelihood to Recommend
Branch Metrics, Inc.
Branch well suited: Branch links are perfecting for embedding into our email service provider (SendGrid), paid media channels (Facebook, Google, ASA), organic media (Instagram, Facebook, content marketing, referral) and push notification platform (OneSignal) to be able to evaluate actions taken from users that clicked on those branch links. No matter the data from these links, they are accurate and are easily exported to our database and CRM to determine ROI, and find weak points in our major funnels.
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Influ2
We’ve seen a huge engagement boost in our person-based campaigns, compared to traditional ABM campaigns.
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Pros
Branch Metrics, Inc.
  • Click tracking: it integrated well with Facebook, Google, Clevertap, product, etc. to allow multiple stakeholders to use this one platform for tracking.
  • Sale attribution: it has a robust fraud detection and event deduplication in place to attribute sales correctly.
  • Smart URL: it offers different deeplinks to support basic user platforms, thus making the URL behavior smart and personalized for users.
  • Referrals: it's a ready-made platform to easily launch your refer and earn program, with all checks of fraud detection in place.
  • Social sharing: it offers various goats and cards for how a link will appear on various social media channels if shared, which is particularly helpful for marketing teams.
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Influ2
  • We only spend money on targeting relevant people, our decision makers
  • We get to see who is engaging with our content and identify engaged prospects that our sales should go after
  • We had a noticeable drop of CPL under the guidance of Influ2 customer success
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Cons
Branch Metrics, Inc.
  • Multiplayers redirection is important feature. In our marketing process for [our] Ace Tutor app https://www.acetutor.io, we have a referral reward campaign for which we want to aggregate clicks from lower level links to higher level links. For example, we created unique Branch Links for 10 marketing interns, and each intern wanted to create Branch Links for their own 10 delegates, the clicks of the Branch Links from these delegates would be automatically rolled up to the right intern's Branch Link, so we can make payment following the aggregation paths. Currently, Branch Links do not support this kind of multiplayer or multi-layer redirections.
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Influ2
  • No integration with Mailchimp.
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Usability
Branch Metrics, Inc.
It's very usable. Multiple teams in the company are using it, and it never takes more than 5 mins to explain to someone how to use this.
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Influ2
No answers on this topic
Support Rating
Branch Metrics, Inc.
We have never had any issue with support response yet. In fact, they have a local POC in our city too, who routes the urgent matters to their escalation matrix.
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Influ2
No answers on this topic
Alternatives Considered
Branch Metrics, Inc.
Branch's links are the most consistent in the mobile space. They work across desktop and mobile, where AppsFlyer and Deeplink's didn't consistently perform in both places. Branch's measurement is more consistent across all customer touch points as well, which gives our marketing and growth teams the answers they need without any struggle.
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Influ2
When talking about specifically ABM INFLU2 ranks on first for me as it is easy to use and setup in accordance with other software. Also the leads generated are quality leads. Each campaign can be personalized and reports of each campaign give a detailed idea of how the campaign has performed.
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Return on Investment
Branch Metrics, Inc.
  • Branch had given a profound impact on the way our users share their content.
  • Users now have more easy access to content created.
  • Users feel more motivated in creating content because they know that it is easy to share and get their content in the eyes of the target public.
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Influ2
  • We are using Influ2 to generate demand, identify the most engaged contacts from the target audience and pass them to sales. Since we offer a variety of products, Influ2 also lets us identify buyer intent in a particular product and reach out to the prospect with the right value.
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ScreenShots

Influ2 Screenshots

Screenshot of Building a custom audience.
Audiences are created by criteria or by uploading a list as a file, or by simply connecting a CRM systemScreenshot of Reviewing the audience.
The list can be viewed and any edits can be applied as needed.Screenshot of Uploading banners.
Banners in required dimensions can be added, and will be placed across Google Ads, LinkedIn, Facebook, Twitter, Yahoo, and other platforms.Screenshot of Uploading videos.
Videos in required dimensions can be added and will be shared across media platforms.Screenshot of Tracking engagement across all the campaigns.
Impressions, clicks, and visits of every person that has been reached across all the campaigns are tracked.Screenshot of Campaign performance.
Campaign engagements are monitored from a dashboard.