Likelihood to Recommend Branch well suited: Branch links are perfecting for embedding into our email service provider (SendGrid), paid media channels (Facebook, Google, ASA), organic media (Instagram, Facebook, content marketing, referral) and push notification platform (OneSignal) to be able to evaluate actions taken from users that clicked on those branch links. No matter the data from these links, they are accurate and are easily exported to our database and CRM to determine ROI, and find weak points in our major funnels.
Read full review OpenMarket is well suited to support enterprise SMS at scale, with a wholesale and flexible solution. Their provisioning team is great in terms of response time, and support for their products is deeply rooted in industry and technological understanding of SMS. OpenMarket would not be well suited for small companies just starting to test the waters with SMS in a low barrier way.
Read full review Pros Click tracking: it integrated well with Facebook, Google, Clevertap, product, etc. to allow multiple stakeholders to use this one platform for tracking. Sale attribution: it has a robust fraud detection and event deduplication in place to attribute sales correctly. Smart URL: it offers different deeplinks to support basic user platforms, thus making the URL behavior smart and personalized for users. Referrals: it's a ready-made platform to easily launch your refer and earn program, with all checks of fraud detection in place. Social sharing: it offers various goats and cards for how a link will appear on various social media channels if shared, which is particularly helpful for marketing teams. Read full review Trans SMS WhatsApp for Business Marketing automation Dashboards Great Customer Success team Read full review Cons Multiplayers redirection is important feature. In our marketing process for [our] Ace Tutor app https://www.acetutor.io, we have a referral reward campaign for which we want to aggregate clicks from lower level links to higher level links. For example, we created unique Branch Links for 10 marketing interns, and each intern wanted to create Branch Links for their own 10 delegates, the clicks of the Branch Links from these delegates would be automatically rolled up to the right intern's Branch Link, so we can make payment following the aggregation paths. Currently, Branch Links do not support this kind of multiplayer or multi-layer redirections. Read full review OpenMarket does most things well. One thing they are missing is MMS capabilities on text enabled long numbers. The portal for entering shortcode program briefs is kind of clunky, it would be nice is account managers took the Word document and imported it into the tool for clients. Read full review Likelihood to Renew Best customer success team. Newer channels to reach customers are quickly worked upon and implemented faster. Transparency with billing
Read full review Usability It's very usable. Multiple teams in the company are using it, and it never takes more than 5 mins to explain to someone how to use this.
Read full review Infobip gradually introduces things sometimes which is difficult to implement
Read full review Support Rating We have never had any issue with support response yet. In fact, they have a local POC in our city too, who routes the urgent matters to their escalation matrix.
Read full review - always available to provide support - don't have to raise tickets which goes in constant loop of not getting answered
Read full review Implementation Rating A strong roadmap involving key stakeholders can help move things faster. Be clear with volume commitments for delivery channels.
Read full review Alternatives Considered Branch's links are the most consistent in the mobile space. They work across desktop and mobile, where
AppsFlyer and
Deeplink 's didn't consistently perform in both places. Branch's measurement is more consistent across all customer touch points as well, which gives our marketing and growth teams the answers they need without any struggle.
Read full review As a top tier aggregator, OpenMarket requires contracts to utilize their services, whereas other SaaS providers allow users to signup and start sending within a shorter amount of time. The benefit of using OpenMarket is the relationship, and the SLAs in availability they maintain. Other aggregators offer equal levels of service, so there are other shops in town selling the same thing with the same reliability.
Read full review Return on Investment Branch had given a profound impact on the way our users share their content. Users now have more easy access to content created. Users feel more motivated in creating content because they know that it is easy to share and get their content in the eyes of the target public. Read full review OpenMarket has had a positive effect on our business in terms of providing a low-cost bulk SMS and MMS solution. We are able to provide enterprise level SMS services in a reliable and cost-effective way. Our business objective to have high availability, and connections with top tier aggregators is supported by our relationship with OpenMarket. Read full review ScreenShots