Brand Networks Platform vs Marketing Solutions by Criteo

• Sleek design -- very attractive UI
• Constantly innovating and updating the platform
• Their support desk is very good. Very responsive and can usually update my issue within 1-2 business days.

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• You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
• Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
• The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
• Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.

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• API data issues. There are somewhat frequent breakdowns in continuous data being pulled from the social platforms
• The campaign creation flow is a little clunky and has a couple bugs. Users often forgo using the platform to set up new campaigns, and use the native platforms instead
• Because it's in continual development, there are lots of little bugs that slip through the cracks

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• Tags and feed implementation : difficult and hard to understand for project and dev teams.
• The budget part is not clear, especially when the account manager does stuff on his own. It should be possible to change the budget from a period and not month to month.
• Now we have no information about the creative parts. It will be better to have a vision of which ad is working better than another and on which website.

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• If you can create the report you need through automation, you can have those automatically sent to your email or a client's email. That saves time.
• If optimization works correctly, you get even more efficient costs against you given campaign objective.
• However, when features are broken, or there is a bug and I can't pull the performance data I need immediately, it detracts from my productivity

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• A reduction in overall ROAS attributed to retargeting. In the past 3 months, we are yet to hit our 8x ROAS goal.
• The platform absorbs way too much time on our end. Employee efficiency has decreased due to using the tool.
• Poor customer service. Their style is much more reactive than proactive, and when it comes to choosing display partners, this is a very detrimental quality to have.

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