Brand Networks Platform vs. Marketing Solutions by Criteo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brand Networks Platform
Score 5.0 out of 10
N/A
The Brand Networks Platform is an ad serving platform from Brand Networks headquartered in Boston.N/A
Marketing Solutions by Criteo
Score 7.8 out of 10
N/A
Criteo Dynamic Retargeting aims to deliver the right ad at the right moment in the shopper journey. The vendor says Criteo Dynamic Retargeting consistently wins 90% of competitive performance tests and generates an average 13X return on ad spend at significant sales volume. It is used by 18,000 marketers worldwide. Criteo promises to help re-engage shoppers throughout their path to purchase with tailored video and display ads, delivered across the world’s best publishers.…N/A
Pricing
Brand Networks PlatformMarketing Solutions by Criteo
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Brand Networks PlatformMarketing Solutions by Criteo
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing is based on a CPC model and is dependent on traffic generated to a site
More Pricing Information
Community Pulse
Brand Networks PlatformMarketing Solutions by Criteo
Top Pros
Top Cons
Features
Brand Networks PlatformMarketing Solutions by Criteo
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Brand Networks Platform
6.0
1 Ratings
Marketing Solutions by Criteo
7.1
27 Ratings
Data Transfer6.01 Ratings7.126 Ratings
DSP integration6.01 Ratings7.121 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Brand Networks Platform
8.0
1 Ratings
Marketing Solutions by Criteo
8.6
57 Ratings
Ad campaign creation7.01 Ratings8.354 Ratings
Ad deployment8.01 Ratings8.653 Ratings
Ad display and retargeting segmentation9.01 Ratings8.850 Ratings
Display advertising00 Ratings8.555 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Brand Networks Platform
5.8
1 Ratings
Marketing Solutions by Criteo
7.7
57 Ratings
Ad dashboards5.01 Ratings8.156 Ratings
Ad performance reports7.01 Ratings8.056 Ratings
Ad conversion tracking4.01 Ratings7.653 Ratings
Ad attribution reporting4.01 Ratings7.514 Ratings
Cross-channel ad management9.01 Ratings8.01 Ratings
Ad forecasting and optimization6.01 Ratings6.83 Ratings
User Ratings
Brand Networks PlatformMarketing Solutions by Criteo
Likelihood to Recommend
5.0
(1 ratings)
7.8
(58 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Usability
-
(0 ratings)
7.9
(12 ratings)
Support Rating
-
(0 ratings)
7.8
(12 ratings)
User Testimonials
Brand Networks PlatformMarketing Solutions by Criteo
Likelihood to Recommend
Brand Networks
If you have a multiple social channel strategy, the Brand Networks Platform does a good job of comparing and summarizing the cross-platform performance of all the social campaigns. They also have really good optimization technology, so if you have a beginner media buyer who doesn't have a lot of time to devote to (or knowledge about) optimizing campaigns, the BN tool would be helpful.
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Criteo
Marketing Solutions by Criteo has a great track record that speaks highly of its reputation, we users of this program are happy with the performance and impact it generates in the cloud, in order to connect with new customers, added to this, This software offers us the appropriate tools to professionally manage all these processes and have total control of electronic commerce. Our case has been the protagonist in the increase in sales, that is why we are always willing to recommend this incredible program.
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Pros
Brand Networks
  • Sleek design -- very attractive UI
  • Constantly innovating and updating the platform
  • Their support desk is very good. Very responsive and can usually update my issue within 1-2 business days.
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Criteo
  • You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
  • Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
  • The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
  • Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
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Cons
Brand Networks
  • API data issues. There are somewhat frequent breakdowns in continuous data being pulled from the social platforms
  • The campaign creation flow is a little clunky and has a couple bugs. Users often forgo using the platform to set up new campaigns, and use the native platforms instead
  • Because it's in continual development, there are lots of little bugs that slip through the cracks
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Criteo
  • I think if they had a free trial option, we would be able to better evaluate our need before signing up.
  • I wish there were more targeting features other than retargeting. Would love to target based on interests.
  • Video features are limited. Would love to see new products here.
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Likelihood to Renew
Brand Networks
No answers on this topic
Criteo
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
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Usability
Brand Networks
No answers on this topic
Criteo
Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.
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Support Rating
Brand Networks
No answers on this topic
Criteo
I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
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Alternatives Considered
Brand Networks
Facebook for Business has far fewer bugs and errors. Brand Networks has made some major changes over the 3 years that I have been using the platform, but because they are constantly changing and overhauling their platform, there are naturally more bugs in the system -- and this can interfere with the user experience.
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Criteo
Criteo and AdRoll used to be neck and neck competitors, but Criteo has differentiated its offering by introducing user acquisition and app campaigns and continuously evolving its product while AdRoll got left behind. Compared to MoPub, Criteo's solutions are much more integrated and have more layers of data on their inventory to make sure the media bought on the platform can drive better results.
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Return on Investment
Brand Networks
  • If you can create the report you need through automation, you can have those automatically sent to your email or a client's email. That saves time.
  • If optimization works correctly, you get even more efficient costs against you given campaign objective.
  • However, when features are broken, or there is a bug and I can't pull the performance data I need immediately, it detracts from my productivity
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Criteo
  • If you are a new entrant in a market, with few acquisition channels, Criteo is going to enhance significantly your ROI with low CPA and high turnover. Usually, with have a CPA below 10€ on our businesses for ROI which can be up to 2.
  • If you already have a clear marketing strategy, with many platforms, Criteo will probably increase your turnover but your ROI will be lower due to the high number of common interactions/conversions between the platforms. It happened frequently, that is why you have to think about your main goal/KPI.
  • Finally, you have to take care of the marketing saturation on your global audience, especially if you use remarketing widely on all your platforms such as Linkedin/Facebook/Google/etc. You should keep a ratio of 60% acquisition and 40% max remarketing, and take that into consideration if you want to launch Criteo campaigns. Once, one of your clients focused only on remarketing cause it had a lower CPA : Facebook & Critéo retargeting. But after a few months, the CPA rose drastically and the ROI declined from 3 to almost one. So keep online dedicated campaigns for Acquisition when you use Criteo.
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