1 Rating
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Score 5 out of 100
113 Ratings
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Score 6.4 out of 100

Likelihood to Recommend

Brand Networks Platform

If you have a multiple social channel strategy, the Brand Networks Platform does a good job of comparing and summarizing the cross-platform performance of all the social campaigns. They also have really good optimization technology, so if you have a beginner media buyer who doesn't have a lot of time to devote to (or knowledge about) optimizing campaigns, the BN tool would be helpful.
Anonymous | TrustRadius Reviewer

Marketing Solutions by Criteo

I would recommend Criteo for savvy marketers who want to increase their conversion metrics and are going to be optimizing [their campaigns] every day. The way to get the most value out of the platform is by constantly iterating with a focus on the metrics and keep doing adjustments to the campaigns.I would not use it for campaigns focused on brand building, traffic, or awareness objectives.
Gabriela Band | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Brand Networks Platform
6.0
Marketing Solutions by Criteo
7.6
Data Transfer
Brand Networks Platform
6.0
Marketing Solutions by Criteo
7.7
DSP integration
Brand Networks Platform
6.0
Marketing Solutions by Criteo
7.5

Ad Campaigns

Brand Networks Platform
8.0
Marketing Solutions by Criteo
7.2
Ad campaign creation
Brand Networks Platform
7.0
Marketing Solutions by Criteo
7.5
Ad deployment
Brand Networks Platform
8.0
Marketing Solutions by Criteo
6.9
Ad display and retargeting segmentation
Brand Networks Platform
9.0
Marketing Solutions by Criteo
7.1
Display advertising
Brand Networks Platform
Marketing Solutions by Criteo
7.1

Ad Reporting & Analytics

Brand Networks Platform
5.8
Marketing Solutions by Criteo
7.5
Ad dashboards
Brand Networks Platform
5.0
Marketing Solutions by Criteo
7.7
Ad performance reports
Brand Networks Platform
7.0
Marketing Solutions by Criteo
6.9
Ad conversion tracking
Brand Networks Platform
4.0
Marketing Solutions by Criteo
7.1
Ad attribution reporting
Brand Networks Platform
4.0
Marketing Solutions by Criteo
8.7
Cross-channel ad management
Brand Networks Platform
9.0
Marketing Solutions by Criteo
8.0
Ad forecasting and optimization
Brand Networks Platform
6.0
Marketing Solutions by Criteo
6.8

Pros

Brand Networks Platform

  • Sleek design -- very attractive UI
  • Constantly innovating and updating the platform
  • Their support desk is very good. Very responsive and can usually update my issue within 1-2 business days.
Anonymous | TrustRadius Reviewer

Marketing Solutions by Criteo

  • You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
  • Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
  • The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
  • Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
Quim Giralt Bosch | TrustRadius Reviewer

Cons

Brand Networks Platform

  • API data issues. There are somewhat frequent breakdowns in continuous data being pulled from the social platforms
  • The campaign creation flow is a little clunky and has a couple bugs. Users often forgo using the platform to set up new campaigns, and use the native platforms instead
  • Because it's in continual development, there are lots of little bugs that slip through the cracks
Anonymous | TrustRadius Reviewer

Marketing Solutions by Criteo

  • Tags and feed implementation : difficult and hard to understand for project and dev teams.
  • The budget part is not clear, especially when the account manager does stuff on his own. It should be possible to change the budget from a period and not month to month.
  • Now we have no information about the creative parts. It will be better to have a vision of which ad is working better than another and on which website.
Baptiste CROENNE | TrustRadius Reviewer

Likelihood to Renew

Brand Networks Platform

No score
No answers yet
No answers on this topic

Marketing Solutions by Criteo

Marketing Solutions by Criteo 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

Usability

Brand Networks Platform

No score
No answers yet
No answers on this topic

Marketing Solutions by Criteo

Marketing Solutions by Criteo 8.1
Based on 7 answers
Usability is a big plus for Criteo. The platform is really intuitive and easy to use. The only thing I would like to see improved has to do with more granular reporting to analyze the same variable in more than one dimension and be able to boost our optimization efforts.
Kimberly Smith | TrustRadius Reviewer

Support Rating

Brand Networks Platform

No score
No answers yet
No answers on this topic

Marketing Solutions by Criteo

Marketing Solutions by Criteo 8.4
Based on 7 answers
I think for performance campaigns, Criteo is a great solution and it has to be on the plan as it will work very well regardless of the format (video/display) or setting (mobile/desktop). I think for branding campaigns, the solution and product still needs to be developed further to improve my rating.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Brand Networks Platform

Facebook for Business has far fewer bugs and errors. Brand Networks has made some major changes over the 3 years that I have been using the platform, but because they are constantly changing and overhauling their platform, there are naturally more bugs in the system -- and this can interfere with the user experience.
Anonymous | TrustRadius Reviewer

Marketing Solutions by Criteo

Criteo is easier to get up and running, and provides a better user experience on their dashboard, but the product comes at a premium. Compared to other, similar retargeting tools, Criteo was more expensive. We used Criteo for over a year, but ultimately paused our campaigns to work on a less expensive platform with more control over our ads and network.
Anonymous | TrustRadius Reviewer

Return on Investment

Brand Networks Platform

  • If you can create the report you need through automation, you can have those automatically sent to your email or a client's email. That saves time.
  • If optimization works correctly, you get even more efficient costs against you given campaign objective.
  • However, when features are broken, or there is a bug and I can't pull the performance data I need immediately, it detracts from my productivity
Anonymous | TrustRadius Reviewer

Marketing Solutions by Criteo

  • A reduction in overall ROAS attributed to retargeting. In the past 3 months, we are yet to hit our 8x ROAS goal.
  • The platform absorbs way too much time on our end. Employee efficiency has decreased due to using the tool.
  • Poor customer service. Their style is much more reactive than proactive, and when it comes to choosing display partners, this is a very detrimental quality to have.
Anonymous | TrustRadius Reviewer

Screenshots

Brand Networks Platform

Marketing Solutions by Criteo

Pricing Details

Brand Networks Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Marketing Solutions by Criteo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Brand Networks Platform
5.0
Marketing Solutions by Criteo
6.3

Likelihood to Renew

Brand Networks Platform
Marketing Solutions by Criteo
10.0

Usability

Brand Networks Platform
Marketing Solutions by Criteo
8.1

Support Rating

Brand Networks Platform
Marketing Solutions by Criteo
8.4

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