Brand Networks Platform vs. Kevel

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brand Networks Platform
Score 5.0 out of 10
N/A
The Brand Networks Platform is an ad serving platform from Brand Networks headquartered in Boston.N/A
Kevel
Score 10.0 out of 10
Enterprise companies (1,001+ employees)
Kevel's (formerly Adzerk) APIs is designed to make it easy for engineers and PMs to build their own server-side, fully-customized ad server. The vendor states e-retailers and user communities use Kevel to build innovative ad servers to promote anything from native ads to internal content to sponsored listings (where vendors and sellers pay for their organic listing to be promoted in search and browsing results). According to the vendor, engineers reliably see a 90%+ reduction in dev time…N/A
Pricing
Brand Networks PlatformKevel
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Brand Networks PlatformKevel
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing is customized based on feature needs, support needs, and monthly request volume.
More Pricing Information
Features
Brand Networks PlatformKevel
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Brand Networks Platform
6.0
1 Ratings
24% below category average
Kevel
10.0
1 Ratings
27% above category average
Data Transfer6.01 Ratings00 Ratings
DSP integration6.01 Ratings10.01 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Brand Networks Platform
8.0
1 Ratings
1% above category average
Kevel
10.0
1 Ratings
23% above category average
Ad campaign creation7.01 Ratings10.01 Ratings
Ad deployment8.01 Ratings10.01 Ratings
Ad display and retargeting segmentation9.01 Ratings10.01 Ratings
Display advertising00 Ratings10.01 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Brand Networks Platform
5.8
1 Ratings
29% below category average
Kevel
9.2
1 Ratings
17% above category average
Ad dashboards5.01 Ratings9.01 Ratings
Ad performance reports7.01 Ratings9.01 Ratings
Ad conversion tracking4.01 Ratings10.01 Ratings
Ad attribution reporting4.01 Ratings9.01 Ratings
Cross-channel ad management9.01 Ratings9.01 Ratings
Ad forecasting and optimization6.01 Ratings00 Ratings
Best Alternatives
Brand Networks PlatformKevel
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.7 out of 10
Google Ad Manager
Google Ad Manager
Score 8.7 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 7.3 out of 10
The Trade Desk
The Trade Desk
Score 7.3 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.5 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Brand Networks PlatformKevel
Likelihood to Recommend
5.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
Brand Networks PlatformKevel
Likelihood to Recommend
Brand Networks
If you have a multiple social channel strategy, the Brand Networks Platform does a good job of comparing and summarizing the cross-platform performance of all the social campaigns. They also have really good optimization technology, so if you have a beginner media buyer who doesn't have a lot of time to devote to (or knowledge about) optimizing campaigns, the BN tool would be helpful.
Read full review
Kevel
For ad serving, implementing client-side header bidding with prebid was actually easier with Kevel than it is with Google Ad Manager in most cases, particularly for display advertising. I found though that with more complex integrations (like video), there were more solutions and code snippets available with other larger ad servers (Google).
Read full review
Pros
Brand Networks
  • Sleek design -- very attractive UI
  • Constantly innovating and updating the platform
  • Their support desk is very good. Very responsive and can usually update my issue within 1-2 business days.
Read full review
Kevel
  • More personable team that can address customizations needed to the product.
  • Easy to use interface.
  • Frequent product updates with notifications via email.
  • Well documented API.
Read full review
Cons
Brand Networks
  • API data issues. There are somewhat frequent breakdowns in continuous data being pulled from the social platforms
  • The campaign creation flow is a little clunky and has a couple bugs. Users often forgo using the platform to set up new campaigns, and use the native platforms instead
  • Because it's in continual development, there are lots of little bugs that slip through the cracks
Read full review
Kevel
  • User interface could be faster to load.
Read full review
Alternatives Considered
Brand Networks
Facebook for Business has far fewer bugs and errors. Brand Networks has made some major changes over the 3 years that I have been using the platform, but because they are constantly changing and overhauling their platform, there are naturally more bugs in the system -- and this can interfere with the user experience.
Read full review
Kevel
Kevel was an easier initial implementation for header bidding with prebid. The team worked alongside us to make sure everything was operating as intended. We ultimately switched to Ads Manager to access AdX demand and other features that were not possible with Kevel (for instance, EBDA). There are benefits to both but I appreciated the attention we got from Kevel support when we were first working through the implementation. We are still using Kevel for many things, just not as our primary display advertising ad server.
Read full review
Return on Investment
Brand Networks
  • If you can create the report you need through automation, you can have those automatically sent to your email or a client's email. That saves time.
  • If optimization works correctly, you get even more efficient costs against you given campaign objective.
  • However, when features are broken, or there is a bug and I can't pull the performance data I need immediately, it detracts from my productivity
Read full review
Kevel
  • Kevel enabled us to get up and running with client side header bidding when our team was still small and the technology was still new. This improved our ability to monetize our inventory.
Read full review
ScreenShots

Kevel Screenshots

Screenshot of Adzerk homepageScreenshot of Decision API JSON exampleScreenshot of Management API example