What users are saying about
1 Rating
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Score 5 out of 100
3 Ratings
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Score 10 out of 100

Likelihood to Recommend

Brand Networks Platform

If you have a multiple social channel strategy, the Brand Networks Platform does a good job of comparing and summarizing the cross-platform performance of all the social campaigns. They also have really good optimization technology, so if you have a beginner media buyer who doesn't have a lot of time to devote to (or knowledge about) optimizing campaigns, the BN tool would be helpful.
Anonymous | TrustRadius Reviewer

Kevel (formerly Adzerk)

For ad serving, implementing client-side header bidding with prebid was actually easier with Kevel than it is with Google Ad Manager in most cases, particularly for display advertising. I found though that with more complex integrations (like video), there were more solutions and code snippets available with other larger ad servers (Google).
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Brand Networks Platform
6.0
Kevel (formerly Adzerk)
10.0
Data Transfer
Brand Networks Platform
6.0
Kevel (formerly Adzerk)
DSP integration
Brand Networks Platform
6.0
Kevel (formerly Adzerk)
10.0

Ad Campaigns

Brand Networks Platform
8.0
Kevel (formerly Adzerk)
10.0
Ad campaign creation
Brand Networks Platform
7.0
Kevel (formerly Adzerk)
10.0
Ad deployment
Brand Networks Platform
8.0
Kevel (formerly Adzerk)
10.0
Ad display and retargeting segmentation
Brand Networks Platform
9.0
Kevel (formerly Adzerk)
10.0
Display advertising
Brand Networks Platform
Kevel (formerly Adzerk)
10.0

Ad Reporting & Analytics

Brand Networks Platform
5.8
Kevel (formerly Adzerk)
9.2
Ad dashboards
Brand Networks Platform
5.0
Kevel (formerly Adzerk)
9.0
Ad performance reports
Brand Networks Platform
7.0
Kevel (formerly Adzerk)
9.0
Ad conversion tracking
Brand Networks Platform
4.0
Kevel (formerly Adzerk)
10.0
Ad attribution reporting
Brand Networks Platform
4.0
Kevel (formerly Adzerk)
9.0
Cross-channel ad management
Brand Networks Platform
9.0
Kevel (formerly Adzerk)
9.0
Ad forecasting and optimization
Brand Networks Platform
6.0
Kevel (formerly Adzerk)

Pros

Brand Networks Platform

  • Sleek design -- very attractive UI
  • Constantly innovating and updating the platform
  • Their support desk is very good. Very responsive and can usually update my issue within 1-2 business days.
Anonymous | TrustRadius Reviewer

Kevel (formerly Adzerk)

  • More personable team that can address customizations needed to the product.
  • Easy to use interface.
  • Frequent product updates with notifications via email.
  • Well documented API.
Anonymous | TrustRadius Reviewer

Cons

Brand Networks Platform

  • API data issues. There are somewhat frequent breakdowns in continuous data being pulled from the social platforms
  • The campaign creation flow is a little clunky and has a couple bugs. Users often forgo using the platform to set up new campaigns, and use the native platforms instead
  • Because it's in continual development, there are lots of little bugs that slip through the cracks
Anonymous | TrustRadius Reviewer

Kevel (formerly Adzerk)

  • User interface could be faster to load.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Brand Networks Platform

Facebook for Business has far fewer bugs and errors. Brand Networks has made some major changes over the 3 years that I have been using the platform, but because they are constantly changing and overhauling their platform, there are naturally more bugs in the system -- and this can interfere with the user experience.
Anonymous | TrustRadius Reviewer

Kevel (formerly Adzerk)

Kevel was an easier initial implementation for header bidding with prebid. The team worked alongside us to make sure everything was operating as intended. We ultimately switched to Ads Manager to access AdX demand and other features that were not possible with Kevel (for instance, EBDA). There are benefits to both but I appreciated the attention we got from Kevel support when we were first working through the implementation. We are still using Kevel for many things, just not as our primary display advertising ad server.
Anonymous | TrustRadius Reviewer

Return on Investment

Brand Networks Platform

  • If you can create the report you need through automation, you can have those automatically sent to your email or a client's email. That saves time.
  • If optimization works correctly, you get even more efficient costs against you given campaign objective.
  • However, when features are broken, or there is a bug and I can't pull the performance data I need immediately, it detracts from my productivity
Anonymous | TrustRadius Reviewer

Kevel (formerly Adzerk)

  • Kevel enabled us to get up and running with client side header bidding when our team was still small and the technology was still new. This improved our ability to monetize our inventory.
Anonymous | TrustRadius Reviewer

Screenshots

Brand Networks Platform

Pricing Details

Brand Networks Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Kevel (formerly Adzerk)

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Brand Networks Platform
5.0
Kevel (formerly Adzerk)
10.0

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