Brand Networks Platform vs. Perfect Audience

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brand Networks Platform
Score 5.0 out of 10
N/A
The Brand Networks Platform is an ad serving platform from Brand Networks headquartered in Boston.N/A
Perfect Audience
Score 8.0 out of 10
N/A
N/AN/A
Pricing
Brand Networks PlatformPerfect Audience
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Brand Networks PlatformPerfect Audience
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Brand Networks PlatformPerfect Audience
Top Pros
Top Cons
Features
Brand Networks PlatformPerfect Audience
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Brand Networks Platform
6.0
1 Ratings
Perfect Audience
8.0
1 Ratings
Data Transfer6.01 Ratings8.01 Ratings
DSP integration6.01 Ratings8.01 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Brand Networks Platform
8.0
1 Ratings
Perfect Audience
8.4
1 Ratings
Ad campaign creation7.01 Ratings8.01 Ratings
Ad deployment8.01 Ratings9.01 Ratings
Ad display and retargeting segmentation9.01 Ratings8.01 Ratings
Display advertising00 Ratings9.01 Ratings
Sequence targeting00 Ratings8.01 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Brand Networks Platform
5.8
1 Ratings
Perfect Audience
8.3
1 Ratings
Ad dashboards5.01 Ratings8.01 Ratings
Ad performance reports7.01 Ratings9.01 Ratings
Ad conversion tracking4.01 Ratings9.01 Ratings
Ad attribution reporting4.01 Ratings8.01 Ratings
Cross-channel ad management9.01 Ratings8.01 Ratings
Ad forecasting and optimization6.01 Ratings8.01 Ratings
User Ratings
Brand Networks PlatformPerfect Audience
Likelihood to Recommend
5.0
(1 ratings)
8.0
(1 ratings)
Usability
-
(0 ratings)
9.0
(1 ratings)
Support Rating
-
(0 ratings)
6.0
(1 ratings)
User Testimonials
Brand Networks PlatformPerfect Audience
Likelihood to Recommend
Brand Networks
If you have a multiple social channel strategy, the Brand Networks Platform does a good job of comparing and summarizing the cross-platform performance of all the social campaigns. They also have really good optimization technology, so if you have a beginner media buyer who doesn't have a lot of time to devote to (or knowledge about) optimizing campaigns, the BN tool would be helpful.
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Marin Software
I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google AdWords so I was looking for something a bit easier to use and this fit the bill easily.
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Pros
Brand Networks
  • Sleek design -- very attractive UI
  • Constantly innovating and updating the platform
  • Their support desk is very good. Very responsive and can usually update my issue within 1-2 business days.
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Marin Software
  • Great to up your inbound marketing game
  • The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
  • Can customize each ad easily
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Cons
Brand Networks
  • API data issues. There are somewhat frequent breakdowns in continuous data being pulled from the social platforms
  • The campaign creation flow is a little clunky and has a couple bugs. Users often forgo using the platform to set up new campaigns, and use the native platforms instead
  • Because it's in continual development, there are lots of little bugs that slip through the cracks
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Marin Software
  • Constantly left Googling how to do things because the system is sometimes confusing
  • Weak native reporting
  • Landing page editor needs work
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Usability
Brand Networks
No answers on this topic
Marin Software
The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us.
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Support Rating
Brand Networks
No answers on this topic
Marin Software
The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with.
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Alternatives Considered
Brand Networks
Facebook for Business has far fewer bugs and errors. Brand Networks has made some major changes over the 3 years that I have been using the platform, but because they are constantly changing and overhauling their platform, there are naturally more bugs in the system -- and this can interfere with the user experience.
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Marin Software
I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.
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Return on Investment
Brand Networks
  • If you can create the report you need through automation, you can have those automatically sent to your email or a client's email. That saves time.
  • If optimization works correctly, you get even more efficient costs against you given campaign objective.
  • However, when features are broken, or there is a bug and I can't pull the performance data I need immediately, it detracts from my productivity
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Marin Software
  • The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
  • Re-marketing features have been superior to AdWords.
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