What users are saying about
1 Rating
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Score 5 out of 100
4 Ratings
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Score 8 out of 100

Likelihood to Recommend

Brand Networks Platform

If you have a multiple social channel strategy, the Brand Networks Platform does a good job of comparing and summarizing the cross-platform performance of all the social campaigns. They also have really good optimization technology, so if you have a beginner media buyer who doesn't have a lot of time to devote to (or knowledge about) optimizing campaigns, the BN tool would be helpful.
Anonymous | TrustRadius Reviewer

Perfect Audience

I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google AdWords so I was looking for something a bit easier to use and this fit the bill easily.
Frank Kermani | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Brand Networks Platform
6.0
Perfect Audience
8.0
Data Transfer
Brand Networks Platform
6.0
Perfect Audience
8.0
DSP integration
Brand Networks Platform
6.0
Perfect Audience
8.0

Ad Campaigns

Brand Networks Platform
8.0
Perfect Audience
8.4
Ad campaign creation
Brand Networks Platform
7.0
Perfect Audience
8.0
Ad deployment
Brand Networks Platform
8.0
Perfect Audience
9.0
Ad display and retargeting segmentation
Brand Networks Platform
9.0
Perfect Audience
8.0
Display advertising
Brand Networks Platform
Perfect Audience
9.0
Sequence targeting
Brand Networks Platform
Perfect Audience
8.0

Ad Reporting & Analytics

Brand Networks Platform
5.8
Perfect Audience
8.3
Ad dashboards
Brand Networks Platform
5.0
Perfect Audience
8.0
Ad performance reports
Brand Networks Platform
7.0
Perfect Audience
9.0
Ad conversion tracking
Brand Networks Platform
4.0
Perfect Audience
9.0
Ad attribution reporting
Brand Networks Platform
4.0
Perfect Audience
8.0
Cross-channel ad management
Brand Networks Platform
9.0
Perfect Audience
8.0
Ad forecasting and optimization
Brand Networks Platform
6.0
Perfect Audience
8.0

Pros

Brand Networks Platform

  • Sleek design -- very attractive UI
  • Constantly innovating and updating the platform
  • Their support desk is very good. Very responsive and can usually update my issue within 1-2 business days.
Anonymous | TrustRadius Reviewer

Perfect Audience

  • Great to up your inbound marketing game
  • The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
  • Can customize each ad easily
Frank Kermani | TrustRadius Reviewer

Cons

Brand Networks Platform

  • API data issues. There are somewhat frequent breakdowns in continuous data being pulled from the social platforms
  • The campaign creation flow is a little clunky and has a couple bugs. Users often forgo using the platform to set up new campaigns, and use the native platforms instead
  • Because it's in continual development, there are lots of little bugs that slip through the cracks
Anonymous | TrustRadius Reviewer

Perfect Audience

  • Constantly left Googling how to do things because the system is sometimes confusing
  • Weak native reporting
  • Landing page editor needs work
Frank Kermani | TrustRadius Reviewer

Usability

Brand Networks Platform

No score
No answers yet
No answers on this topic

Perfect Audience

Perfect Audience 9.0
Based on 1 answer
The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us.
Frank Kermani | TrustRadius Reviewer

Support Rating

Brand Networks Platform

No score
No answers yet
No answers on this topic

Perfect Audience

Perfect Audience 6.0
Based on 1 answer
The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with.
Frank Kermani | TrustRadius Reviewer

Alternatives Considered

Brand Networks Platform

Facebook for Business has far fewer bugs and errors. Brand Networks has made some major changes over the 3 years that I have been using the platform, but because they are constantly changing and overhauling their platform, there are naturally more bugs in the system -- and this can interfere with the user experience.
Anonymous | TrustRadius Reviewer

Perfect Audience

I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.
Frank Kermani | TrustRadius Reviewer

Return on Investment

Brand Networks Platform

  • If you can create the report you need through automation, you can have those automatically sent to your email or a client's email. That saves time.
  • If optimization works correctly, you get even more efficient costs against you given campaign objective.
  • However, when features are broken, or there is a bug and I can't pull the performance data I need immediately, it detracts from my productivity
Anonymous | TrustRadius Reviewer

Perfect Audience

  • The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
  • Re-marketing features have been superior to AdWords.
Frank Kermani | TrustRadius Reviewer

Pricing Details

Brand Networks Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Perfect Audience

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Brand Networks Platform
5.0
Perfect Audience
8.0

Usability

Brand Networks Platform
Perfect Audience
9.0

Support Rating

Brand Networks Platform
Perfect Audience
6.0

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