1 Reviews and Ratings
12 Reviews and Ratings
If you have a multiple social channel strategy, the Brand Networks Platform does a good job of comparing and summarizing the cross-platform performance of all the social campaigns. They also have really good optimization technology, so if you have a beginner media buyer who doesn't have a lot of time to devote to (or knowledge about) optimizing campaigns, the BN tool would be helpful.Incentivized
If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.Incentivized
Sleek design -- very attractive UIConstantly innovating and updating the platformTheir support desk is very good. Very responsive and can usually update my issue within 1-2 business days.Incentivized
Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.Incentivized
API data issues. There are somewhat frequent breakdowns in continuous data being pulled from the social platformsThe campaign creation flow is a little clunky and has a couple bugs. Users often forgo using the platform to set up new campaigns, and use the native platforms insteadBecause it's in continual development, there are lots of little bugs that slip through the cracksIncentivized
If possible to update the reporting to have less delay time on the data.The reporting portal cuts off the bid request data after a period of time.The UI seems to be a bit slower lately.Incentivized
Facebook for Business has far fewer bugs and errors. Brand Networks has made some major changes over the 3 years that I have been using the platform, but because they are constantly changing and overhauling their platform, there are naturally more bugs in the system -- and this can interfere with the user experience.Incentivized
Rubicon had superior client services and monetization techniques.Incentivized
If you can create the report you need through automation, you can have those automatically sent to your email or a client's email. That saves time.If optimization works correctly, you get even more efficient costs against you given campaign objective.However, when features are broken, or there is a bug and I can't pull the performance data I need immediately, it detracts from my productivityIncentivized
Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.Incentivized