Brand Networks Platform vs. TrustRadius for Vendors

If you have a multiple social channel strategy, the Brand Networks Platform does a good job of comparing and summarizing the cross-platform performance of all the social campaigns. They also have really good optimization technology, so if you have a beginner media buyer who doesn't have a lot of time to devote to (or knowledge about) optimizing campaigns, the BN tool would be helpful.

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If you are looking for the best customer support, and want to collect quality reviews from your clients TrustRadius for Vendors is the best option. If you want your products to be reviewed by real users, if you want the reviews to be relevant and authentic, TrustRadius is providing it. If you are really interested in what your clients think and how they use your product, what challenges they are facing this is the right platform to work with.

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• Sleek design -- very attractive UI
• Constantly innovating and updating the platform
• Their support desk is very good. Very responsive and can usually update my issue within 1-2 business days.

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• Actively working with us to generate reviews
• Actively working with us to showcase the reviews we get
• Actively presenting us to the market by featuring us on special pages such as Vector Databases — and on the TrustRadius home page
• Professional team providing us with services — but also colleagues and friends
• We needed better ways to sort our reviews for score and recency, and TrustRadius for Vendors helped us get there

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• API data issues. There are somewhat frequent breakdowns in continuous data being pulled from the social platforms
• The campaign creation flow is a little clunky and has a couple bugs. Users often forgo using the platform to set up new campaigns, and use the native platforms instead
• Because it's in continual development, there are lots of little bugs that slip through the cracks

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• Due to TrustRadius reviews being a bit lengthy, I think it can hinder response volume.
• While not a major issue, it would be nice to have a TrustRadius Slack/chat integration where I could quickly reach my reps. That being said, my reps already have a great response time!
• It would be nice if I could run a report on how my company's competitors are performing on TrustRadius for Vendors.

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We definitely see the value in peer review platforms like TrustRadius. Being able to hear from our customers and partners and share that information across the organization is very important to WatchGuard. I really see working with TrustRadius as a partnership that has been beneficial for both organizations and is continuing to prove very successful

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It was easy to integrate, pull data and reports from, and really easy to customize the design to fit the branding of our site. I found it easy to show other team members how to use. Our whole team was able to get around the system to fit their different needs

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The team is great to work with. They're responsive, personable, and overall easy to work with. I also like how they don't try to upsell you and talk about renewals all the time - this happens often when we talk to our G2 client success and sales teams.

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My only key insight is to make sure that you remember the TrustRadius team is your partner, not your enemy! They are there to help ensure the success within your organization and will do everything they can to help you meet your goals.

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Facebook for Business has far fewer bugs and errors. Brand Networks has made some major changes over the 3 years that I have been using the platform, but because they are constantly changing and overhauling their platform, there are naturally more bugs in the system -- and this can interfere with the user experience.

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The offerings at TrustRadius for Vendors are right on par with the other similar services we use. What sets TrustRadius for Vendors apart is their customer service and ability to address out personal needs and provide strategic recommendations on how we can make the most out of our paid partnership with them. Other similar providers don't seem to deliver best-in-class customer service.

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• If you can create the report you need through automation, you can have those automatically sent to your email or a client's email. That saves time.
• If optimization works correctly, you get even more efficient costs against you given campaign objective.
• However, when features are broken, or there is a bug and I can't pull the performance data I need immediately, it detracts from my productivity

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• We can't necessarily track ROI on this, but TrustRadius for Vendors has definitely influenced many buyers at some point in their purchasing journey.
• Webhooks would help us track some of the above & when we get them set up, I'm sure we'll see many new leads coming in.
• We just signed on for Buyer Intent, so we will be able to speak on this later on.

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