Brand24 vs. Hootsuite Insights

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brand24
Score 9.5 out of 10
N/A
Brand24 is a media monitoring app that allows users to identify and analyze online conversations about their brands, products, and competitors. Users can track and engage in online discussions relevant to their business. Brand24 gives users instant access to mentions about their brand across the web, from social networks to influential publishers.
$49
per month
Hootsuite Insights
Score 8.6 out of 10
N/A
Hootsuite Insights (formerly uberVU) shows businesses what they need to know in real time. Hootsuite Insights analyzes big social data, combining monitoring capabilities, data analysis and reporting features to show insights like influencers, stories, and trends.
$1,000
per month
Pricing
Brand24Hootsuite Insights
Editions & Modules
Individual
$59
per month 1 user
Team
$119
per month Unlimited users
Pro
$179
per month Unlimited users
Enterprise
$299
per month Unlimited users
Basic
$49
per month
Essential
$99
per month
Advanced
$199
per month
Pro
$299
per month
Agency
$450
per month
Enterprise
from $950
per month
Offerings
Pricing Offerings
Brand24Hootsuite Insights
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Brand24Hootsuite Insights
Top Pros
Top Cons
User Ratings
Brand24Hootsuite Insights
Likelihood to Recommend
8.2
(9 ratings)
10.0
(2 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(2 ratings)
Usability
-
(0 ratings)
10.0
(1 ratings)
Availability
-
(0 ratings)
9.0
(2 ratings)
Performance
-
(0 ratings)
9.0
(2 ratings)
Support Rating
-
(0 ratings)
10.0
(2 ratings)
Online Training
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(2 ratings)
User Testimonials
Brand24Hootsuite Insights
Likelihood to Recommend
Brand24
Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.
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Hootsuite
I liked uberVU a lot, and thought I was lucky to have found them (they actually responded to my tweet when I was vendor-searching, which was good to know as they were doing just what we were planning to use the software for). They are relatively small, which allows to have a great personal relationship and we felt very valued as a client. They provided great value - some of their competitors allow for more features (which explains their higher price), but there was no way to opt out of the unnecessary features to lower the price - uberVU didn't have any of that, it was just what we needed and in our price range
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Pros
Brand24
  • The interface of Brand24 is extremely easy to use and easy to understand for beginnings or mid-level emoloyees
  • The results in Brand24 are organized clearly in buckets that you can either PDF or download the raw data
  • Brand24 looks at several social platforms rather than just 1 or 2, like some other tools are limited to
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Hootsuite
  • Easy to see what people are saying on social media about clients.
  • Creates reports that can be limited to certain time frames.
  • Able to see the reach of users so you can breakdown by influencers.
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Cons
Brand24
  • The user interface was confusing. I had to reach out to support for help, and I'm a pretty tech-savvy person to begin with. Support resolved my issue.
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Hootsuite
  • I honestly didn't have any issues with them. Being able to set the real-time alerts as "every 15 minutes" took some figuring out to do, and we were still in the trial mode while we did that - it wasn't particularly intuitive for other users, but once we walked them through, everything worked well.
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Likelihood to Renew
Brand24
No answers on this topic
Hootsuite
I find it a great tool in the digital strategy world to see what people are saying across social platforms. It's much more efficient that doing a search on the platform itself and provides a lot of information extremely quickly
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Usability
Brand24
No answers on this topic
Hootsuite
All the users found the product intuitive and easy to use.
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Reliability and Availability
Brand24
No answers on this topic
Hootsuite
A couple of times it was a little slow, but this didn't result in any negative impact for us. There was no downtime as I could recall or notice.
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Support Rating
Brand24
No answers on this topic
Hootsuite
Every time we needed help, the support was great. We had no issues, mostly needed usability walkthroughs and had questions about features.
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Online Training
Brand24
No answers on this topic
Hootsuite
I got the training while I was evaluating and in the trial period. Then I trained the others myself
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Implementation Rating
Brand24
No answers on this topic
Hootsuite
Not applicable since it is SAAS - all we needed was to sign up, which was easy
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Alternatives Considered
Brand24
I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.
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Hootsuite
Radian6 and Brandwatch were on the short list. We picked uberVU for its combination of price and features. It did not have extra features we didn't need, they were customizable and flexible enough to meet all of our needs
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Return on Investment
Brand24
  • Positive: We can respond to customers in a reasonably realistic timeframe.
  • Positive: We get updates from old content that has new activity.
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Hootsuite
  • Easier to handle crisis.
  • Ability to find out statistics to quantify and qualify what you're doing for customers.
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