Brand24 vs. Khoros Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brand24
Score 8.6 out of 10
N/A
Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about a brand, its products, and competitors. It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites. Some of the key features…
$99
per month
Khoros Marketing
Score 7.9 out of 10
Enterprise companies (1,001+ employees)
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social ImpactN/A
Pricing
Brand24Khoros Marketing
Editions & Modules
Individual
$99
per month 1 user
Team
$179
per month Unlimited users
Pro
$249
per month Unlimited users
Enterprise
$499
per month Unlimited users
No answers on this topic
Offerings
Pricing Offerings
Brand24Khoros Marketing
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Brand24Khoros Marketing
Considered Both Products
Brand24
Chose Brand24
Unfortunately I believe that Brand24 is not as complex and helpful as Brandwatch or Spredfast, but I do believe it is a more modern and complex tool than Sysomos. Brandwatch and Spredfast just have more abilities and seem to pull in more complex and comprehensive data that is …
Khoros Marketing

No answer on this topic

Top Pros
Top Cons
Features
Brand24Khoros Marketing
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Brand24
-
Ratings
Khoros Marketing
6.4
117 Ratings
18% below category average
Boolean keyword searches00 Ratings7.290 Ratings
Filtering out noise/spam00 Ratings5.999 Ratings
Sentiment analysis00 Ratings6.889 Ratings
Broad channel coverage00 Ratings5.8111 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Brand24
-
Ratings
Khoros Marketing
7.3
148 Ratings
8% below category average
Content planning and scheduling00 Ratings8.4146 Ratings
Audience targeting00 Ratings7.2112 Ratings
Content optimization00 Ratings5.05 Ratings
Workflow management00 Ratings8.4130 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Brand24
-
Ratings
Khoros Marketing
7.5
113 Ratings
7% below category average
Automated routing and prioritization00 Ratings7.290 Ratings
Customer interaction histories00 Ratings7.7103 Ratings
Bulk actions00 Ratings7.494 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Brand24
-
Ratings
Khoros Marketing
7.0
103 Ratings
9% below category average
Lead generation00 Ratings6.747 Ratings
Content marketing00 Ratings6.686 Ratings
Paid media management00 Ratings7.12 Ratings
Campaigns and promotions00 Ratings7.790 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Brand24
-
Ratings
Khoros Marketing
7.6
147 Ratings
11% below category average
Twitter00 Ratings7.7138 Ratings
Facebook00 Ratings7.9143 Ratings
LinkedIn00 Ratings7.5105 Ratings
Google+00 Ratings9.018 Ratings
Instagram00 Ratings7.3132 Ratings
Pinterest00 Ratings6.346 Ratings
YouTube00 Ratings7.533 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Brand24
-
Ratings
Khoros Marketing
7.1
131 Ratings
10% below category average
Campaign success analytics00 Ratings8.0121 Ratings
Real-time tracking00 Ratings6.6120 Ratings
Competitor analysis00 Ratings6.777 Ratings
Account management
Comparison of Account management features of Product A and Product B
Brand24
-
Ratings
Khoros Marketing
6.1
136 Ratings
29% below category average
Role-based user permissions & privileges00 Ratings6.4132 Ratings
Mobile access00 Ratings5.8112 Ratings
Best Alternatives
Brand24Khoros Marketing
Small Businesses
BrightLocal
BrightLocal
Score 7.8 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Brandwatch
Brandwatch
Score 8.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Brandwatch
Brandwatch
Score 8.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Brand24Khoros Marketing
Likelihood to Recommend
8.2
(9 ratings)
8.0
(184 ratings)
Likelihood to Renew
-
(0 ratings)
8.9
(34 ratings)
Usability
-
(0 ratings)
8.9
(29 ratings)
Availability
-
(0 ratings)
9.7
(11 ratings)
Performance
-
(0 ratings)
8.0
(8 ratings)
Support Rating
-
(0 ratings)
8.0
(31 ratings)
In-Person Training
-
(0 ratings)
8.9
(7 ratings)
Online Training
-
(0 ratings)
6.0
(7 ratings)
Implementation Rating
-
(0 ratings)
7.7
(24 ratings)
Ease of integration
-
(0 ratings)
5.4
(4 ratings)
Product Scalability
-
(0 ratings)
7.3
(122 ratings)
User Testimonials
Brand24Khoros Marketing
Likelihood to Recommend
Brand24
Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.
Read full review
Khoros (Formerly Spredfast + Lithium)
The best it could be used for is running campaigns. Be it a product launch or be it any new event that you are hosting. If you need to quickly grab attention, then this might be your choice. Also the report given after the campaign is a good insight for improving your next campaign.
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Pros
Brand24
  • The interface of Brand24 is extremely easy to use and easy to understand for beginnings or mid-level emoloyees
  • The results in Brand24 are organized clearly in buckets that you can either PDF or download the raw data
  • Brand24 looks at several social platforms rather than just 1 or 2, like some other tools are limited to
Read full review
Khoros (Formerly Spredfast + Lithium)
  • Reporting is great - easy to create bespoke dashboards for multiple ways to view the data and trends in platform
  • Onboarding and training - a good repository of knowledge articles for users to access on most aspects of the platform for self-learning
  • The user-friendly and intuitive interface allows any user to quickly assimilate how to use the platform.
Read full review
Cons
Brand24
  • The user interface was confusing. I had to reach out to support for help, and I'm a pretty tech-savvy person to begin with. Support resolved my issue.
Read full review
Khoros (Formerly Spredfast + Lithium)
  • Look and feel of the interface could use a refresh as it's not very exciting to use
  • Improve analytics features and accuracy
  • Facilitate bulk actions
  • Better alerts/visibility of collaborative actions and assigned tasks
  • Clearer communication around new feature releases and announcements
Read full review
Likelihood to Renew
Brand24
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
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Usability
Brand24
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.
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Reliability and Availability
Brand24
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.
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Performance
Brand24
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
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Support Rating
Brand24
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
Overall, support does a great job and is timely in their responses and efforts. We have had to contact support many times due to the Capture app. Some tickets have remained open for months, while others get resolved quickly. I understand this is not always up to support and they often have to wait for their engineering team to fix issues that we identified, but it's difficult to deal with issues that are affecting our workflow, especially for extended amounts of time.
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In-Person Training
Brand24
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
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Online Training
Brand24
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
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Implementation Rating
Brand24
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
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Alternatives Considered
Brand24
I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.
Read full review
Khoros (Formerly Spredfast + Lithium)
On some accounts that I am on, I use Asana in place of Khoros marketing but I much prefer Khoros Marketing. I prefer Khoros Marketing over Asana because I can post directly (and schedule posts) on Khoros but not on Asana. Also, I can moderate directly on Khoros but not Asana
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Scalability
Brand24
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
Khoros seems to struggle a little past a certain level of scale. More than 30 separate per day makes it difficult to view all content in the weekly calendar view, which is frustrating and could cause issues. However, the ability to schedule one post across multiple channels is hugely valuable and cuts down on a lot of duplicative work.
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Return on Investment
Brand24
  • Positive: We can respond to customers in a reasonably realistic timeframe.
  • Positive: We get updates from old content that has new activity.
Read full review
Khoros (Formerly Spredfast + Lithium)
  • Negatively impacted relationship with Khoros as they're notoriously difficult to engage with or able to produce viable results from our feedback.
  • Negatively impacted KPI reporting, as metrics were inaccurate for six months.
  • Negatively impacted resource management, as there've been so many restrictions with this platform that simple, day-to-day tasks take so much longer.
Read full review
ScreenShots

Brand24 Screenshots

Screenshot of the web-based dashboard that provides actionable customer insights, email alerts, influencer analysis, automated & customized PDF reports, and infographics. Brand24 can be used to measure key metrics around buzz and sentiment.Screenshot of Brand24 collecting real-time social data. It is designed to keep track of online conversations about a brand and its products.Screenshot of The analytics dashboard.Screenshot of Influencer tab.