Brand24 vs. Khoros Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brand24
Score 9.5 out of 10
N/A
Brand24 is a media monitoring app that allows users to identify and analyze online conversations about their brands, products, and competitors. Users can track and engage in online discussions relevant to their business. Brand24 gives users instant access to mentions about their brand across the web, from social networks to influential publishers.
$49
per month
Khoros Marketing
Score 7.9 out of 10
Enterprise companies (1,001+ employees)
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social ImpactN/A
Pricing
Brand24Khoros Marketing
Editions & Modules
Individual
$59
per month 1 user
Team
$119
per month Unlimited users
Pro
$179
per month Unlimited users
Enterprise
$299
per month Unlimited users
No answers on this topic
Offerings
Pricing Offerings
Brand24Khoros Marketing
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Brand24Khoros Marketing
Considered Both Products
Brand24
Chose Brand24
Unfortunately I believe that Brand24 is not as complex and helpful as Brandwatch or Spredfast, but I do believe it is a more modern and complex tool than Sysomos. Brandwatch and Spredfast just have more abilities and seem to pull in more complex and comprehensive data that is …
Khoros Marketing

No answer on this topic

Top Pros
Top Cons
Features
Brand24Khoros Marketing
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Brand24
-
Ratings
Khoros Marketing
7.1
87 Ratings
Boolean keyword searches00 Ratings7.271 Ratings
Filtering out noise/spam00 Ratings7.075 Ratings
Sentiment analysis00 Ratings6.967 Ratings
Broad channel coverage00 Ratings7.583 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Brand24
-
Ratings
Khoros Marketing
7.4
109 Ratings
Content planning and scheduling00 Ratings8.7107 Ratings
Audience targeting00 Ratings7.486 Ratings
Content optimization00 Ratings5.05 Ratings
Workflow management00 Ratings8.496 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Brand24
-
Ratings
Khoros Marketing
7.6
83 Ratings
Automated routing and prioritization00 Ratings7.266 Ratings
Customer interaction histories00 Ratings8.076 Ratings
Bulk actions00 Ratings7.569 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Brand24
-
Ratings
Khoros Marketing
7.5
78 Ratings
Lead generation00 Ratings7.236 Ratings
Content marketing00 Ratings8.164 Ratings
Paid media management00 Ratings7.12 Ratings
Campaigns and promotions00 Ratings7.769 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Brand24
-
Ratings
Khoros Marketing
7.7
107 Ratings
Twitter00 Ratings7.7104 Ratings
Facebook00 Ratings8.1106 Ratings
LinkedIn00 Ratings7.678 Ratings
Google+00 Ratings9.018 Ratings
Instagram00 Ratings7.399 Ratings
Pinterest00 Ratings6.636 Ratings
YouTube00 Ratings7.433 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Brand24
-
Ratings
Khoros Marketing
7.3
101 Ratings
Campaign success analytics00 Ratings7.892 Ratings
Real-time tracking00 Ratings7.792 Ratings
Competitor analysis00 Ratings6.561 Ratings
Account management
Comparison of Account management features of Product A and Product B
Brand24
-
Ratings
Khoros Marketing
7.3
103 Ratings
Role-based user permissions & privileges00 Ratings7.6102 Ratings
Mobile access00 Ratings7.187 Ratings
User Ratings
Brand24Khoros Marketing
Likelihood to Recommend
8.2
(9 ratings)
8.1
(143 ratings)
Likelihood to Renew
-
(0 ratings)
8.7
(33 ratings)
Usability
-
(0 ratings)
9.0
(28 ratings)
Availability
-
(0 ratings)
9.7
(22 ratings)
Performance
-
(0 ratings)
8.0
(15 ratings)
Support Rating
-
(0 ratings)
8.0
(47 ratings)
In-Person Training
-
(0 ratings)
8.9
(7 ratings)
Online Training
-
(0 ratings)
6.0
(7 ratings)
Implementation Rating
-
(0 ratings)
7.7
(58 ratings)
Product Scalability
-
(0 ratings)
7.5
(81 ratings)
User Testimonials
Brand24Khoros Marketing
Likelihood to Recommend
Brand24
Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.
Read full review
Khoros (Formerly Spredfast + Lithium)
Khoros Marketing is very well suited for organic social media, especially across a large organization with multiple workflows. The tool is not as appropriate for paid socials due to features that are better within the native platforms. The same applies to analytics. The use of the tool for standardization on organic social media metrics is helpful, but paid analytics are best pulled from the native platforms.
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Pros
Brand24
  • The interface of Brand24 is extremely easy to use and easy to understand for beginnings or mid-level emoloyees
  • The results in Brand24 are organized clearly in buckets that you can either PDF or download the raw data
  • Brand24 looks at several social platforms rather than just 1 or 2, like some other tools are limited to
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Khoros (Formerly Spredfast + Lithium)
  • Reporting is great - easy to create bespoke dashboards for multiple ways to view the data and trends in platform
  • Onboarding and training - a good repository of knowledge articles for users to access on most aspects of the platform for self-learning
  • The user-friendly and intuitive interface allows any user to quickly assimilate how to use the platform.
Read full review
Cons
Brand24
  • The user interface was confusing. I had to reach out to support for help, and I'm a pretty tech-savvy person to begin with. Support resolved my issue.
Read full review
Khoros (Formerly Spredfast + Lithium)
  • Uploading Instagram stories through Khoros.
  • Uploading Instagram carousels through Khoros.
  • Reducing the wait time for some things to delete or add to the content calendar.
  • Sorting by date added as default in the content center.
  • Having the most used initiative as the default when first entering Khoros instead of the newest created one.
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Likelihood to Renew
Brand24
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
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Usability
Brand24
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.
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Reliability and Availability
Brand24
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.
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Performance
Brand24
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
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Support Rating
Brand24
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
Someone is almost always available and responds very quickly to any issues or concerns. Customer service is one of their best features and we have never had an issue. They take their time making sure you understand what you are working with and are available via email or phone to walk you through any issues.
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In-Person Training
Brand24
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
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Online Training
Brand24
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
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Implementation Rating
Brand24
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
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Alternatives Considered
Brand24
I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.
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Khoros (Formerly Spredfast + Lithium)
Khoros' product offering supports multiple teams within the enterprise whereas many of their competitors lacked 1 product or another, which would have required us to vet, sign, and renew with multiple vendors. My team vets competing platforms every year, and Khoros continues to beat them in functionality, support, and scalability
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Scalability
Brand24
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
On a scale between one and ten, I would rate the platform's overall scalability a ten. This platform can be used by small businesses that only have one or two platforms or a small business that has one platform but a large following. This platform can be suited for any size business and can most certainly grow with each of them.
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Return on Investment
Brand24
  • Positive: We can respond to customers in a reasonably realistic timeframe.
  • Positive: We get updates from old content that has new activity.
Read full review
Khoros (Formerly Spredfast + Lithium)
  • The Plans section is great for keeping track of content that needs to be posted.
  • The Calendar is wonderful for viewing upcoming and previous posts for additional data when needed.
  • The Analytic section is terrific for tracking posts and easily viewing them natively when needed.
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