Brand24 vs Khoros Marketing (Formerly Spredfast + Lithium) | TrustRadius

What users are saying about

Score 9.5 out of 10

Based on 26 reviews and ratings

Score 8.2 out of 10

Based on 155 reviews and ratings

Feature Rating Comparison

Brand24

Khoros Marketing (Formerly Spredfast + Lithium)

Boolean keyword searches

Filtering out noise/spam

Sentiment analysis

Broad channel coverage

Brand24

Khoros Marketing (Formerly Spredfast + Lithium)

Content planning and scheduling

Audience targeting

Content optimization

Workflow management

Brand24

Khoros Marketing (Formerly Spredfast + Lithium)

Automated routing and prioritization

Customer interaction histories

Bulk actions

Brand24

Khoros Marketing (Formerly Spredfast + Lithium)

Lead generation

Content marketing

Paid media management

Campaigns and promotions

Brand24

Khoros Marketing (Formerly Spredfast + Lithium)

Twitter

Facebook

LinkedIn

Google+

Instagram

Pinterest

YouTube

Brand24

Khoros Marketing (Formerly Spredfast + Lithium)

Campaign success analytics

Real-time tracking

Competitor analysis

Brand24

Khoros Marketing (Formerly Spredfast + Lithium)

Role-based user permissions & privileges

Mobile access

Pros

Brand24 is very user friendly and you don't need a lot of technical knowledge to use it.
I've had very good experience with the customer support team to solve any technical issues.

Read full review

Marketing Coordinator

Tidwell GroupAccounting, 51-200 employees

View all 10 answers on this topic

Strategic Services/Consulting: this team is a true partner to our internal social team.
Easy publishing & analytics: Khoros Marketing is a great one-stop-shop for all social needs, and the investment in enhancing the paid social elements is exciting.
Combined Social + Community focus: the way Khoros sees social and community management as one holistic thing is fresh and forward-thinking. It helps our organization/business think outside the box.

Read full review

Danielle Stapleton

Social Media Community Manager

National InstrumentsMarketing and Advertising, 5001-10,000 employees

View all 95 answers on this topic

Cons

Other metrics like follower growth or changes in engagement rates would be more beneficial
Tracking web conversions / app downloads if possible
More in depth sentiment analysis

Read full review

Kelcey Zacarese

Analytics Manager, Social

Havas FormulaMarketing and Advertising, 51-200 employees

View all 10 answers on this topic

Khoros offers a number of platform services, but so many that it tends to be overwhelming at points.
We would like to see a little more transparency with the company. Several months ago Khoros merged with a company called Lithium, and my coworkers and I were not aware of the change until we attending their conference in Texas.
There seems to be a lot of turnover. In my 2.5 years working with Khoros our account has had a handful of different account managers, sometimes making it hard to keep up.

Read full review

Verified User

Strategist in Social Media

Marketing and Advertising Company, 201-500 employees

View all 95 answers on this topic

Likelihood to Renew

No score

No answers yet

No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium) 6.7

Based on 31 answers

There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.

Read full review

Verified User

Employee in Social Media

Marketing & Advertising Company, 11-50 employees

View all 31 answers on this topic

Usability

No score

No answers yet

No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium) 8.5

Based on 26 answers

Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.

Read full review

Verified User

Employee in Marketing

Hospital & Health Care Company, 10,001+ employees

View all 26 answers on this topic

Reliability and Availability

No score

No answers yet

No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium) 9.7

Based on 22 answers

• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.

Read full review

Verified User

Manager in Marketing

Supermarkets Company, 10,001+ employees

View all 22 answers on this topic

Performance

No score

No answers yet

No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium) 9.0

Based on 14 answers

Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.

Read full review

Verified User

Manager in Marketing

Computer Software Company, 201-500 employees

View all 14 answers on this topic

Support Rating

No score

No answers yet

No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium) 8.5

Based on 45 answers

The Khoros support team is on point! Anything you need, they have you covered. Even when you don't think you need something, they're there to check-in, see how things are going, suggest coaching sessions, make recommendations - they're so attentive and hospitable, it's amazing! I'm impressed with their level of service.

Read full review

Angel Soria, MBA

Global Social Media Manager

HoneywellAviation & Aerospace, 10,001+ employees

View all 45 answers on this topic

In-Person Training

No score

No answers yet

No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium) 8.9

Based on 7 answers

• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.

Read full review

Verified User

Manager in Marketing

Leisure, Travel & Tourism Company, 1001-5000 employees

View all 7 answers on this topic

Online Training

No score

No answers yet

No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium) 6.0

Based on 7 answers

it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.

Read full review

Verified User

Director in Marketing

Restaurants Company, 10,001+ employees

View all 7 answers on this topic

Implementation Rating

No score

No answers yet

No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium) 7.7

Based on 58 answers

The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.

Read full review

Head of Marketing Technology

Springer NaturePublishing, 10,001+ employees

View all 58 answers on this topic

Alternatives Considered

I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.

Read full review

Digital Marketing Specialist - Team Lead

Select BlindsRetail, 51-200 employees

View all 10 answers on this topic

I suggested and selected Khoros as the best contender, as the platform would eliminate many, if not all, manual processes and procedures for capturing the overall global social perspective of our organization, from all managed social sites efficiently and accurately.

Read full review

SpredFast Ambassador

Neiman MarcusRetail, 10,001+ employees

View all 95 answers on this topic

Scalability

No score

No answers yet

No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium) 7.9

Based on 33 answers

I think it is so simple to use and learn. It gives you all the information and metrics that I would need all in one place. You are able to create multiple campaigns in a very organized way. It has all social media platforms all in one place and a great understandable and clean interface.

Read full review

Verified User

Administrator in Marketing

Marketing and Advertising Company, 51-200 employees

View all 33 answers on this topic

Return on Investment

Positive: We can respond to customers in a reasonably realistic timeframe.
Positive: We get updates from old content that has new activity.

Read full review

Social Media Customer Experience and Success Lead

Namecheap, Inc.Internet, 1001-5000 employees

View all 10 answers on this topic

Great communication within the tool cuts down on the numbers of emails.
Getting everyone to use the same tool reduces redundancies.
The strong analytics function may negate the need for a separate analytics tool like Quintly or Simply Measured.
Training was easy and not time intensive.

Read full review

Verified User

Director in Corporate

Hospital & Health Care Company, 10,001+ employees

View all 95 answers on this topic

Screenshots

See All (7) Brand24 Screenshots

—

Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Brand24 Editions & Modules

Edition

Plus	$49¹
Premium	$99¹
Max	$199¹

per month

Additional Pricing Details

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

Khoros Marketing (Formerly Spredfast + Lithium) Editions & Modules

—

Additional Pricing Details

—

Rating Summary

Brand24

Khoros Marketing (Formerly Spredfast + Lithium)

Brand24

Khoros Marketing (Formerly Spredfast + Lithium)

Brand24

Khoros Marketing (Formerly Spredfast + Lithium)

Brand24

Khoros Marketing (Formerly Spredfast + Lithium)

Brand24

Khoros Marketing (Formerly Spredfast + Lithium)

Brand24

Khoros Marketing (Formerly Spredfast + Lithium)

Brand24

Khoros Marketing (Formerly Spredfast + Lithium)

Brand24

Khoros Marketing (Formerly Spredfast + Lithium)

Brand24

Khoros Marketing (Formerly Spredfast + Lithium)

Brand24

Khoros Marketing (Formerly Spredfast + Lithium)

Add comparison