26 Ratings
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Top Rated
155 Ratings
26 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.5 out of 100

Khoros Marketing (Formerly Spredfast + Lithium)

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Top Rated
155 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.2 out of 100

Likelihood to Recommend

Brand24

We always recommend Brand24 to set up many social media policies, it is easy to use, and you will be satisfied with its user interface because it brings all the tools together in one place. It has been very influential in fostering business exchange and increasing sales in your company.
Fabienne Blanc | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros is well suited in providing a reliable, organized outlet in conversations to schedule and publish content. In addition, it is well-suited in providing analytical insights, however it would be helpful for more insights on Instagram + paid posts. An integration with newer social platforms (TikTok, Clubhouse, etc.) would also be needed.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Brand24
Khoros Marketing (Formerly Spredfast + Lithium)
7.9
Boolean keyword searches
Brand24
Khoros Marketing (Formerly Spredfast + Lithium)
7.3
Filtering out noise/spam
Brand24
Khoros Marketing (Formerly Spredfast + Lithium)
6.8
Sentiment analysis
Brand24
Khoros Marketing (Formerly Spredfast + Lithium)
8.4
Broad channel coverage
Brand24
Khoros Marketing (Formerly Spredfast + Lithium)
9.0

Publishing

Brand24
Khoros Marketing (Formerly Spredfast + Lithium)
7.9
Content planning and scheduling
Brand24
Khoros Marketing (Formerly Spredfast + Lithium)
9.3
Audience targeting
Brand24
Khoros Marketing (Formerly Spredfast + Lithium)
8.1
Content optimization
Brand24
Khoros Marketing (Formerly Spredfast + Lithium)
5.0
Workflow management
Brand24
Khoros Marketing (Formerly Spredfast + Lithium)
9.1

Engagement

Brand24
Khoros Marketing (Formerly Spredfast + Lithium)
8.6
Automated routing and prioritization
Brand24
Khoros Marketing (Formerly Spredfast + Lithium)
9.1
Customer interaction histories
Brand24
Khoros Marketing (Formerly Spredfast + Lithium)
8.4
Bulk actions
Brand24
Khoros Marketing (Formerly Spredfast + Lithium)
8.3

Marketing

Brand24
Khoros Marketing (Formerly Spredfast + Lithium)
7.2
Lead generation
Brand24
Khoros Marketing (Formerly Spredfast + Lithium)
6.5
Content marketing
Brand24
Khoros Marketing (Formerly Spredfast + Lithium)
7.9
Paid media management
Brand24
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Campaigns and promotions
Brand24
Khoros Marketing (Formerly Spredfast + Lithium)
7.2

Channel coverage/integration

Brand24
Khoros Marketing (Formerly Spredfast + Lithium)
7.9
Twitter
Brand24
Khoros Marketing (Formerly Spredfast + Lithium)
9.0
Facebook
Brand24
Khoros Marketing (Formerly Spredfast + Lithium)
8.9
LinkedIn
Brand24
Khoros Marketing (Formerly Spredfast + Lithium)
9.1
Google+
Brand24
Khoros Marketing (Formerly Spredfast + Lithium)
8.6
Instagram
Brand24
Khoros Marketing (Formerly Spredfast + Lithium)
8.5
Pinterest
Brand24
Khoros Marketing (Formerly Spredfast + Lithium)
5.1
YouTube
Brand24
Khoros Marketing (Formerly Spredfast + Lithium)
6.0

Reporting/analytics

Brand24
Khoros Marketing (Formerly Spredfast + Lithium)
8.3
Campaign success analytics
Brand24
Khoros Marketing (Formerly Spredfast + Lithium)
9.0
Real-time tracking
Brand24
Khoros Marketing (Formerly Spredfast + Lithium)
8.9
Competitor analysis
Brand24
Khoros Marketing (Formerly Spredfast + Lithium)
7.0

Account management

Brand24
Khoros Marketing (Formerly Spredfast + Lithium)
8.4
Role-based user permissions & privileges
Brand24
Khoros Marketing (Formerly Spredfast + Lithium)
9.1
Mobile access
Brand24
Khoros Marketing (Formerly Spredfast + Lithium)
7.8

Pros

Brand24

  • Brand24 is very user friendly and you don't need a lot of technical knowledge to use it.
  • I've had very good experience with the customer support team to solve any technical issues.
Brittany Cosby | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

  • Strategic Services/Consulting: this team is a true partner to our internal social team.
  • Easy publishing & analytics: Khoros Marketing is a great one-stop-shop for all social needs, and the investment in enhancing the paid social elements is exciting.
  • Combined Social + Community focus: the way Khoros sees social and community management as one holistic thing is fresh and forward-thinking. It helps our organization/business think outside the box.
Danielle Stapleton | TrustRadius Reviewer

Cons

Brand24

  • Other metrics like follower growth or changes in engagement rates would be more beneficial
  • Tracking web conversions / app downloads if possible
  • More in depth sentiment analysis
Kelcey Zacarese | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

  • Khoros offers a number of platform services, but so many that it tends to be overwhelming at points.
  • We would like to see a little more transparency with the company. Several months ago Khoros merged with a company called Lithium, and my coworkers and I were not aware of the change until we attending their conference in Texas.
  • There seems to be a lot of turnover. In my 2.5 years working with Khoros our account has had a handful of different account managers, sometimes making it hard to keep up.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Brand24

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 6.7
Based on 31 answers
There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
Anonymous | TrustRadius Reviewer

Usability

Brand24

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.5
Based on 26 answers
Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Brand24

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 9.7
Based on 22 answers
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.
Anonymous | TrustRadius Reviewer

Performance

Brand24

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 9.0
Based on 14 answers
Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
Anonymous | TrustRadius Reviewer

Support Rating

Brand24

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.5
Based on 45 answers
The Khoros support team is on point! Anything you need, they have you covered. Even when you don't think you need something, they're there to check-in, see how things are going, suggest coaching sessions, make recommendations - they're so attentive and hospitable, it's amazing! I'm impressed with their level of service.
Angel Soria, MBA | TrustRadius Reviewer

In-Person Training

Brand24

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.9
Based on 7 answers
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
Anonymous | TrustRadius Reviewer

Online Training

Brand24

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 6.0
Based on 7 answers
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
Anonymous | TrustRadius Reviewer

Implementation Rating

Brand24

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 7.7
Based on 58 answers
The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
Joe Hill | TrustRadius Reviewer

Alternatives Considered

Brand24

I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.
Mark Anderson | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

I suggested and selected Khoros as the best contender, as the platform would eliminate many, if not all, manual processes and procedures for capturing the overall global social perspective of our organization, from all managed social sites efficiently and accurately.
Latasha Howard | TrustRadius Reviewer

Scalability

Brand24

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 7.9
Based on 33 answers
I think it is so simple to use and learn. It gives you all the information and metrics that I would need all in one place. You are able to create multiple campaigns in a very organized way. It has all social media platforms all in one place and a great understandable and clean interface.
Anonymous | TrustRadius Reviewer

Return on Investment

Brand24

  • Positive: We can respond to customers in a reasonably realistic timeframe.
  • Positive: We get updates from old content that has new activity.
Tamar Weinberg | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

  • Great communication within the tool cuts down on the numbers of emails.
  • Getting everyone to use the same tool reduces redundancies.
  • The strong analytics function may negate the need for a separate analytics tool like Quintly or Simply Measured.
  • Training was easy and not time intensive.
Anonymous | TrustRadius Reviewer

Screenshots

Khoros Marketing (Formerly Spredfast + Lithium)

Pricing Details

Brand24

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Brand24 Editions & Modules

Edition
Plus$491
Premium$991
Max$1991
  1. per month
Additional Pricing Details

Khoros Marketing (Formerly Spredfast + Lithium)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Khoros Marketing (Formerly Spredfast + Lithium) Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Brand24
9.3
Khoros Marketing (Formerly Spredfast + Lithium)
8.1

Likelihood to Renew

Brand24
Khoros Marketing (Formerly Spredfast + Lithium)
6.7

Usability

Brand24
Khoros Marketing (Formerly Spredfast + Lithium)
8.5

Reliability and Availability

Brand24
Khoros Marketing (Formerly Spredfast + Lithium)
9.7

Performance

Brand24
Khoros Marketing (Formerly Spredfast + Lithium)
9.0

Support Rating

Brand24
Khoros Marketing (Formerly Spredfast + Lithium)
8.5

In-Person Training

Brand24
Khoros Marketing (Formerly Spredfast + Lithium)
8.9

Online Training

Brand24
Khoros Marketing (Formerly Spredfast + Lithium)
6.0

Implementation Rating

Brand24
Khoros Marketing (Formerly Spredfast + Lithium)
7.7

Scalability

Brand24
Khoros Marketing (Formerly Spredfast + Lithium)
7.9

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