Brand24 vs Revinate

• Brand24 is very user friendly and you don't need a lot of technical knowledge to use it.
• I've had very good experience with the customer support team to solve any technical issues.

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• The audience segmentation is excellent. I use this the most since I create targeted, segmented campaigns.
• Ease of use if you have experience with other email platforms.
• Analytics reporting.

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• Other metrics like follower growth or changes in engagement rates would be more beneficial
• Tracking web conversions / app downloads if possible
• More in depth sentiment analysis

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• Streamline how we answer reviews further. I feel like we should not have to log into Revinate and log into third party sites to answer reviews. Revinate would have partnerships with these third parties to streamline the review answering process.
• I also don't like how Revinate will not give direct access to Wyndham franchise users. We have to log into a MyPortal account and then into Revinate using the MyPortal link. It would be more efficient to have direct access and capabilities.
• Make your report creation area user-friendly. You don't offer much training or help assistance in learning to create reports.

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• Positive: We can respond to customers in a reasonably realistic timeframe.
• Positive: We get updates from old content that has new activity.

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• Our ROI with Revinate has helped us take back some of our OTA revenue, and for the first time ever, our brand.com revenue outpaced our OTA revenue, due to our email campaigns. We are a small indie hotel and this is crucial for us.

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