Brand24 vs. Salesforce Marketing Cloud Social Studio (retiring)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brand24
Score 8.6 out of 10
N/A
Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about a brand, its products, and competitors. It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites. Some of the key features…
$99
per month
Salesforce Marketing Cloud Social Studio (retiring)
Score 5.9 out of 10
N/A
Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.
$1,000
Per Org Per Month
Pricing
Brand24Salesforce Marketing Cloud Social Studio (retiring)
Editions & Modules
Individual
$99
per month 1 user
Team
$179
per month Unlimited users
Pro
$249
per month Unlimited users
Enterprise
$499
per month Unlimited users
Basic
$1,000.00
Per Org Per Month
Pro
$4,000.00
Per Org Per Month
Corporate
$12,000.00
Per Org Per Month
Enterprise
$40,000.00
Per Org Per Month
Offerings
Pricing Offerings
Brand24Salesforce Marketing Cloud Social Studio (retiring)
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Brand24Salesforce Marketing Cloud Social Studio (retiring)
Top Pros
Top Cons
Features
Brand24Salesforce Marketing Cloud Social Studio (retiring)
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Brand24
-
Ratings
Salesforce Marketing Cloud Social Studio (retiring)
8.5
10 Ratings
11% above category average
Boolean keyword searches00 Ratings7.09 Ratings
Filtering out noise/spam00 Ratings7.09 Ratings
Sentiment analysis00 Ratings10.08 Ratings
Broad channel coverage00 Ratings10.010 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Brand24
-
Ratings
Salesforce Marketing Cloud Social Studio (retiring)
8.5
10 Ratings
7% above category average
Content planning and scheduling00 Ratings10.010 Ratings
Audience targeting00 Ratings8.09 Ratings
Content optimization00 Ratings8.08 Ratings
Workflow management00 Ratings8.010 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Brand24
-
Ratings
Salesforce Marketing Cloud Social Studio (retiring)
7.6
9 Ratings
6% below category average
Automated routing and prioritization00 Ratings9.99 Ratings
Customer interaction histories00 Ratings9.99 Ratings
Bulk actions00 Ratings3.19 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Brand24
-
Ratings
Salesforce Marketing Cloud Social Studio (retiring)
5.5
9 Ratings
33% below category average
Lead generation00 Ratings5.08 Ratings
Content marketing00 Ratings5.09 Ratings
Paid media management00 Ratings6.07 Ratings
Campaigns and promotions00 Ratings6.08 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Brand24
-
Ratings
Salesforce Marketing Cloud Social Studio (retiring)
8.1
10 Ratings
5% below category average
Twitter00 Ratings9.010 Ratings
Facebook00 Ratings10.010 Ratings
LinkedIn00 Ratings10.08 Ratings
Google+00 Ratings6.86 Ratings
Instagram00 Ratings8.07 Ratings
Pinterest00 Ratings6.54 Ratings
YouTube00 Ratings6.76 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Brand24
-
Ratings
Salesforce Marketing Cloud Social Studio (retiring)
8.6
9 Ratings
9% above category average
Campaign success analytics00 Ratings8.99 Ratings
Real-time tracking00 Ratings7.09 Ratings
Competitor analysis00 Ratings9.97 Ratings
Account management
Comparison of Account management features of Product A and Product B
Brand24
-
Ratings
Salesforce Marketing Cloud Social Studio (retiring)
9.5
9 Ratings
15% above category average
Role-based user permissions & privileges00 Ratings9.08 Ratings
Mobile access00 Ratings9.99 Ratings
Best Alternatives
Brand24Salesforce Marketing Cloud Social Studio (retiring)
Small Businesses
BrightLocal
BrightLocal
Score 7.8 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Brandwatch
Brandwatch
Score 8.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Brandwatch
Brandwatch
Score 8.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Brand24Salesforce Marketing Cloud Social Studio (retiring)
Likelihood to Recommend
8.2
(9 ratings)
8.9
(51 ratings)
Likelihood to Renew
-
(0 ratings)
8.8
(38 ratings)
Usability
-
(0 ratings)
9.0
(9 ratings)
Availability
-
(0 ratings)
9.6
(5 ratings)
Performance
-
(0 ratings)
8.4
(5 ratings)
Support Rating
-
(0 ratings)
9.0
(8 ratings)
In-Person Training
-
(0 ratings)
10.0
(1 ratings)
Online Training
-
(0 ratings)
7.6
(6 ratings)
Implementation Rating
-
(0 ratings)
9.8
(6 ratings)
User Testimonials
Brand24Salesforce Marketing Cloud Social Studio (retiring)
Likelihood to Recommend
Brand24
Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.
Read full review
Discontinued Products
If you're tasked with publishing content to social on behalf of your organization then this tool is certainly worth considering. You have quick and easy capability to schedule across multiple platforms with drag-and-drop simplicity. It ties into Salesforce's real strength of its CRM platform so you can quickly tie social activity and leads to those already in your database. And it does a good job at monitoring and analyzing brand and competitor content across multiple media types. Having said that, if you're into deep-dive and full functionality SaaS tools then this might not be for you as it covers three areas adequately, but not in enough detail or strength to make it a star performer
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Pros
Brand24
  • The interface of Brand24 is extremely easy to use and easy to understand for beginnings or mid-level emoloyees
  • The results in Brand24 are organized clearly in buckets that you can either PDF or download the raw data
  • Brand24 looks at several social platforms rather than just 1 or 2, like some other tools are limited to
Read full review
Discontinued Products
  • The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
  • Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
  • Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
  • The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
  • A keyword can be edited quickly to tailor the needs and the results were quick.
Read full review
Cons
Brand24
  • The user interface was confusing. I had to reach out to support for help, and I'm a pretty tech-savvy person to begin with. Support resolved my issue.
Read full review
Discontinued Products
  • Instagram Social Listening - it currently does not offer much social listening in terms of Instagram.
  • Instagram Owned - It currently stops pulling once an update is "old" by their standards, even if it receives recent comments. They can force pull, but you have to work with their tech team to do so.
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Likelihood to Renew
Brand24
No answers on this topic
Discontinued Products
I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
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Usability
Brand24
No answers on this topic
Discontinued Products
• Would rate this a 6. The User Interface is pretty intuitive, but the platform was still considered pretty intimidating by our non-technical staff when they first saw it. It took a while to get used to it and feel comfortable. There was quite a lot of setup work in the beginning (for example, we had to build our own reports using a canned report as a template, and this was not simple). Although it took a while to get it setup correctly, it’s quite intuitive once that work has been done.
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Reliability and Availability
Brand24
No answers on this topic
Discontinued Products
The platform is rarely down
Read full review
Performance
Brand24
No answers on this topic
Discontinued Products
No issues with performance.
Read full review
Support Rating
Brand24
No answers on this topic
Discontinued Products
As mentioned previously, it can be hard to get through to people who can help you. On occasion when I have spoken to customer service/tech support, they all seem nice and try to be helpful, however instead of admitting the system cannot do certain things, they will persist it saying that it can, which results in many wasted hours overall.
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Online Training
Brand24
No answers on this topic
Discontinued Products
• We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.
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Implementation Rating
Brand24
No answers on this topic
Discontinued Products
Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.
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Alternatives Considered
Brand24
I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.
Read full review
Discontinued Products
Compared to Radian6, I found Meltwater Buzz, Simply Measured, and Sprout Social to be much more user friendly. Meltwater Buzz and Radian6 are very similar products with many of the same functionalities but Buzz presents your analytics in a way that is much easier to understand. I did a two week trial with Sprout Social and absolutely loved the product but our company needed the capability to connect to Salesforce, which is available on R6 and Buzz. Simply Measured is my all time favorite but I have only used the free version so I am not completely sure how it stacks up to Radian6
Read full review
Return on Investment
Brand24
  • Positive: We can respond to customers in a reasonably realistic timeframe.
  • Positive: We get updates from old content that has new activity.
Read full review
Discontinued Products
  • Monitoring social brand awareness is not something you can consider to have a meaninful impact in your business ROI short term, however it's a must for taking care of long term relationships and customer intimacy.
  • Radian6 connects with other analytical tools like webtrends, Google Analytics, etc..however it's not directly linked to a revenue driven platform, you can´t see the immediate ROI generated in the tool.
  • If you bet for social relationships you should consider this tool, no question on that. Social Commerce might be of course impacted postively by the proper use of this tool.
Read full review
ScreenShots

Brand24 Screenshots

Screenshot of the web-based dashboard that provides actionable customer insights, email alerts, influencer analysis, automated & customized PDF reports, and infographics. Brand24 can be used to measure key metrics around buzz and sentiment.Screenshot of Brand24 collecting real-time social data. It is designed to keep track of online conversations about a brand and its products.Screenshot of The analytics dashboard.Screenshot of Influencer tab.