Brandfolder vs. HubSpot Marketing Hub

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brandfolder
Score 8.6 out of 10
N/A
Brandfolder in Denver, Colorado offers their eponymous digital asset management (DAM) platform.N/A
HubSpot Marketing Hub
Score 8.5 out of 10
N/A
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$50
per month
Pricing
BrandfolderHubSpot Marketing Hub
Editions & Modules
No answers on this topic
Free
$0
per month
Starter
$50
per month (includes 1,000 contacts)
Pro
$890
per month (includes 2,000 contacts)
Enterprise
$3,200
per month (includes 10,000 contacts)
Offerings
Pricing Offerings
BrandfolderHubSpot Marketing Hub
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
BrandfolderHubSpot Marketing Hub
Top Pros
Top Cons
Features
BrandfolderHubSpot Marketing Hub
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Brandfolder
7.3
1 Ratings
HubSpot Marketing Hub
7.8
370 Ratings
Dashboards10.01 Ratings7.7367 Ratings
Data exportability5.01 Ratings00 Ratings
Content analytics7.01 Ratings00 Ratings
Standard reports00 Ratings8.0363 Ratings
Custom reports00 Ratings7.5326 Ratings
DAM Features
Comparison of DAM Features features of Product A and Product B
Brandfolder
7.9
1 Ratings
HubSpot Marketing Hub
-
Ratings
Uploading assets7.01 Ratings00 Ratings
Downloading assets9.01 Ratings00 Ratings
Categories10.01 Ratings00 Ratings
Asset storage10.01 Ratings00 Ratings
Asset sharing10.01 Ratings00 Ratings
Asset search9.01 Ratings00 Ratings
Tagging system10.01 Ratings00 Ratings
Content editing6.01 Ratings00 Ratings
Embed codes8.01 Ratings00 Ratings
Metadata7.01 Ratings00 Ratings
Collections10.01 Ratings00 Ratings
User access7.01 Ratings00 Ratings
Workflow automations5.01 Ratings00 Ratings
Related asset discovery2.01 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Brandfolder
-
Ratings
HubSpot Marketing Hub
7.8
370 Ratings
WYSIWYG email editor00 Ratings8.2333 Ratings
Dynamic content00 Ratings7.3334 Ratings
Ability to test dynamic content00 Ratings8.1310 Ratings
Landing pages00 Ratings7.2364 Ratings
A/B testing00 Ratings8.3286 Ratings
Mobile optimization00 Ratings7.8354 Ratings
Email deliverability reporting00 Ratings7.8700 Ratings
List management00 Ratings8.2365 Ratings
Triggered drip sequences00 Ratings7.5277 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Brandfolder
-
Ratings
HubSpot Marketing Hub
7.5
361 Ratings
Lead nurturing00 Ratings7.5357 Ratings
Lead scoring and grading00 Ratings7.4326 Ratings
Data quality management00 Ratings7.9332 Ratings
Automated sales alerts and tasks00 Ratings7.3301 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Brandfolder
-
Ratings
HubSpot Marketing Hub
7.2
322 Ratings
Calendaring00 Ratings7.1307 Ratings
Event/webinar marketing00 Ratings7.3253 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Brandfolder
-
Ratings
HubSpot Marketing Hub
7.4
347 Ratings
Social sharing and campaigns00 Ratings7.4343 Ratings
Social profile integration00 Ratings7.5333 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Brandfolder
-
Ratings
HubSpot Marketing Hub
7.1
342 Ratings
API00 Ratings7.7253 Ratings
Role-based workflow & approvals00 Ratings7.9282 Ratings
Customizability00 Ratings7.1305 Ratings
Integration with Salesforce.com00 Ratings7.2229 Ratings
Integration with Microsoft Dynamics CRM00 Ratings6.397 Ratings
Integration with SugarCRM00 Ratings6.692 Ratings
User Ratings
BrandfolderHubSpot Marketing Hub
Likelihood to Recommend
8.8
(6 ratings)
8.1
(655 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(371 ratings)
Usability
-
(0 ratings)
8.9
(106 ratings)
Availability
-
(0 ratings)
9.1
(50 ratings)
Performance
-
(0 ratings)
8.9
(34 ratings)
Support Rating
-
(0 ratings)
8.5
(168 ratings)
In-Person Training
-
(0 ratings)
9.1
(8 ratings)
Online Training
-
(0 ratings)
9.1
(26 ratings)
Implementation Rating
-
(0 ratings)
7.3
(98 ratings)
Configurability
-
(0 ratings)
7.3
(2 ratings)
Ease of integration
-
(0 ratings)
8.9
(5 ratings)
Product Scalability
-
(0 ratings)
7.3
(7 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(3 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(3 ratings)
User Testimonials
BrandfolderHubSpot Marketing Hub
Likelihood to Recommend
Brandfolder
It is so well suited for a cloud based DAM. It's loads so fast, works well in every browser. With remote work now it is so easily for our team to upload, organize, share, and view analytics on our assets. The best feature is the templating system which allows your designers to take what they design in Adobe Indesign and denote which areas are editable and it keeps the formatting, style, and fonts to the end user. The only other options on the market would require the designer to rebuild the design on a separate platform like Canvas. I wish the platform did more to help with handling videos. It doesn't display the runtime on a video, the specs, or play captions inline with the video. I also wish it would do media pushing to social media platforms.
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HubSpot
As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
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Pros
Brandfolder
  • Documents such as contact lists and cooperative programs
  • Featured listings, agents, and maps are just a few examples of creative advertising concepts
  • Provides organization
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HubSpot
  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
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Cons
Brandfolder
  • If you have a large collection of images, like we do, and you go 2 or 3 pages deep and select an image, then close the image, the collection snaps back to page 1. It's pretty frustrating.
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HubSpot
  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
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Likelihood to Renew
Brandfolder
No answers on this topic
HubSpot
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
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Usability
Brandfolder
No answers on this topic
HubSpot
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
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Reliability and Availability
Brandfolder
No answers on this topic
HubSpot
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
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Performance
Brandfolder
No answers on this topic
HubSpot
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
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Support Rating
Brandfolder
No answers on this topic
HubSpot
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
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In-Person Training
Brandfolder
No answers on this topic
HubSpot
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
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Online Training
Brandfolder
No answers on this topic
HubSpot
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
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Implementation Rating
Brandfolder
No answers on this topic
HubSpot
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
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Alternatives Considered
Brandfolder
Brandfolder has the best UI/UX for the end user and the administrator. The UI/UX is modern and not just a recreation of a folder system like old OS file systems. Brandfolder is so visual based and loads so quickly that makes it easy for users to find their assets quickly. The templating is totally unique when compared to other options on the market. The tagging system, duplicate detection, collections, and stacking files into an asset makes the platform efficient to manage and use
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HubSpot
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
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Scalability
Brandfolder
No answers on this topic
HubSpot
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
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Return on Investment
Brandfolder
  • Cut down on time doubling time on assets
  • It took a long time to set up and train.
  • It is very expensive.
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HubSpot
  • Everything is in one location, making it easy to handle all aspects of client marketing from a single place.
  • Higher ROI and lead response time are seconds. The first contact is always made.
  • There should be better time tracking and form capture on the site. Our website and marketing hubs create virtually eliminate cold calling.
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