Acquia DAM (Widen) vs. Brandfolder

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acquia DAM (Widen)
Score 8.4 out of 10
Enterprise companies (1,001+ employees)
Acquia DAM (Widen) helps brands manage and distribute assets across teams, tools, and channels. A configurable metadata schema provides business-specific search and workflow capabilities. Plus, AI-powered auto tagging makes assets instantly findable. Content can be synced across systems using the API or pre-built integrations with over 50 tools, from creative suites to project management. Product-based companies can use Acquia DAM to build a unique 360º view of their product content. It…N/A
Brandfolder
Score 7.8 out of 10
N/A
Brandfolder, from Smartsheet since the 2020 acquisition, supports brands' content and creative assets with adigital asset management software that helps organize, control, create, distribute and measure creative assets across hundreds of formats including 8K video, documents, images and 3D.N/A
Pricing
Acquia DAM (Widen)Brandfolder
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Acquia DAM (Widen)Brandfolder
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsGuided or full-service implementation options and annual subscriptions based on capabilities required. Workgroup and unlimited user options available. Storage with Amazon Web Services. Professional services available for strategy consulting, change management, administration services, design services, and managed integrations.
More Pricing Information
Community Pulse
Acquia DAM (Widen)Brandfolder
Considered Both Products
Acquia DAM (Widen)
Chose Acquia DAM (Widen)
Actually, I ended up going with Brandfolder after using Acquia DAM (Widen). The biggest thing for our needs was to have privacy settings on assets which Acquia DAM (Widen) could not do for us, but Brandfolder could.
Chose Acquia DAM (Widen)
I inherited Acquia DAM (Widen) when coming into this role 2.5 years ago. The search functionality and AI-driven data layer is much more intuitive with Brandfolder. There is a lot of manual metadata entry in Acquia DAM (Widen) that is cumbersome and often ignored, leading to a …
Chose Acquia DAM (Widen)
Evaluated against Brandfolder and Bynder, Acquia DAM (Widen) had the best feature set, especially around self-management of metadata and taxonomy, as well as reporting.
Chose Acquia DAM (Widen)
We started with the Widen system but ended up switching to Brandfolder. Brandfolder had the consistent interface across internal and external platforms. It was easier to use and search for assets for our internal team and brand partners. I preferred the Widen system's ability …
Chose Acquia DAM (Widen)
One reason was that we migrated to Acquia Drupal and Acquia DAM (Widen) is the Acquia product that comes with loads of features and seamless integration with Acquia Drupal. Also, Acquia DAM (Widen) aces in other features like granular user management, publishing workflow, …
Chose Acquia DAM (Widen)
The Acquia DAM (Widen) templates function was much easier to use and integrate with our current DAM than any of the others that were demo'd.
Chose Acquia DAM (Widen)
Acquia DAM (Widen) wins all based on superior capability or better value (in the case of Orange Logic).
Brandfolder

No answer on this topic

Top Pros
Top Cons
Features
Acquia DAM (Widen)Brandfolder
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Acquia DAM (Widen)
7.6
60 Ratings
16% above category average
Brandfolder
7.3
1 Ratings
12% above category average
Dashboards7.757 Ratings10.01 Ratings
Standard reports7.552 Ratings00 Ratings
Custom reports7.341 Ratings00 Ratings
Data exportability7.942 Ratings5.01 Ratings
Content analytics7.644 Ratings7.01 Ratings
DAM Features
Comparison of DAM Features features of Product A and Product B
Acquia DAM (Widen)
8.1
79 Ratings
2% above category average
Brandfolder
7.9
1 Ratings
0% below category average
Uploading assets8.578 Ratings7.01 Ratings
Downloading assets8.479 Ratings9.01 Ratings
Categories8.276 Ratings10.01 Ratings
Asset storage9.278 Ratings10.01 Ratings
Asset sharing8.978 Ratings10.01 Ratings
Asset search8.079 Ratings9.01 Ratings
Tagging system8.075 Ratings10.01 Ratings
Content editing7.463 Ratings6.01 Ratings
Embed codes8.353 Ratings8.01 Ratings
Metadata8.869 Ratings7.01 Ratings
Collections7.872 Ratings10.01 Ratings
User access8.074 Ratings7.01 Ratings
DAM Integrations7.855 Ratings00 Ratings
DAM API7.340 Ratings00 Ratings
Workflow automations7.339 Ratings5.01 Ratings
Related asset discovery7.847 Ratings2.01 Ratings
Best Alternatives
Acquia DAM (Widen)Brandfolder
Small Businesses
Adobe Bridge
Adobe Bridge
Score 8.8 out of 10
Adobe Bridge
Adobe Bridge
Score 8.8 out of 10
Medium-sized Companies
MediaValet
MediaValet
Score 9.8 out of 10
MediaValet
MediaValet
Score 9.8 out of 10
Enterprises
MediaValet
MediaValet
Score 9.8 out of 10
MediaValet
MediaValet
Score 9.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Acquia DAM (Widen)Brandfolder
Likelihood to Recommend
8.4
(183 ratings)
9.5
(6 ratings)
Likelihood to Renew
7.6
(10 ratings)
-
(0 ratings)
Usability
7.2
(9 ratings)
-
(0 ratings)
Availability
9.1
(1 ratings)
-
(0 ratings)
Performance
7.3
(1 ratings)
-
(0 ratings)
Support Rating
8.0
(174 ratings)
-
(0 ratings)
Online Training
9.1
(1 ratings)
-
(0 ratings)
Implementation Rating
6.4
(3 ratings)
-
(0 ratings)
Configurability
9.1
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
4.5
(1 ratings)
-
(0 ratings)
Ease of integration
9.1
(1 ratings)
-
(0 ratings)
Product Scalability
7.3
(1 ratings)
-
(0 ratings)
Professional Services
9.1
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(1 ratings)
-
(0 ratings)
Vendor pre-sale
8.2
(1 ratings)
-
(0 ratings)
User Testimonials
Acquia DAM (Widen)Brandfolder
Likelihood to Recommend
Acquia
Widen is a great digital asset manager internally. I loved the framework that the platform has. However, we created a main portal to share with our external partners so we could control what was private and what was public. The portal framework was not as user-friendly and we tried too much to make it like a website when it was meant to be a DAM. The main reason we switched providers is that we wanted to have the option to have a consistent framework internally and externally that was more user-friendly with better search capabilities.
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Smartsheet
It is so well suited for a cloud based DAM. It's loads so fast, works well in every browser. With remote work now it is so easily for our team to upload, organize, share, and view analytics on our assets. The best feature is the templating system which allows your designers to take what they design in Adobe Indesign and denote which areas are editable and it keeps the formatting, style, and fonts to the end user. The only other options on the market would require the designer to rebuild the design on a separate platform like Canvas. I wish the platform did more to help with handling videos. It doesn't display the runtime on a video, the specs, or play captions inline with the video. I also wish it would do media pushing to social media platforms.
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Pros
Acquia
  • They offer valuable guidance and educational resources to Administrators
  • Their I.T. support is knowledgeable and responsive. And friendly!
  • They build community among Acquia DAM (Widen) Admins
  • They aren't as salesy and pushy as many of the other DAM Vendors that we considered. I don't feel like they are constantly trying to upsell me or take advantage. I hope this continues to be the case with the acquisition by Acquia.
  • They're just plain nice people to work with.
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Smartsheet
  • Documents such as contact lists and cooperative programs
  • Featured listings, agents, and maps are just a few examples of creative advertising concepts
  • Provides organization
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Cons
Acquia
  • Improvements in the cropping and editing features within Acquia DAM are essential to ease the workload for our graphic designers. The current functionality falls short in providing the necessary tools and precision required for efficient asset manipulation, not helping with that time management at all.
  • Enhancing the onboarding experience, we propose creating more video tutorials for Acquia DAM. These visual guides, covering topics from account setup to collaboration features, offer dynamic, step-by-step learning.
  • To improve the onboarding experience, we recommend expanding introductory tools and templates in Acquia DAM. Introducing more user-friendly features and providing a variety of templates will empower new users to navigate the platform with ease, fostering quicker proficiency and enhancing overall usability.
Read full review
Smartsheet
  • If you have a large collection of images, like we do, and you go 2 or 3 pages deep and select an image, then close the image, the collection snaps back to page 1. It's pretty frustrating.
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Likelihood to Renew
Acquia
Acquia DAM (Widen) is changing its pricing model and at this point, we are unsure whether it is a good thing for us or not. While we consider this a robust tool, we will take our time to evaluate the competitors.
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Smartsheet
No answers on this topic
Usability
Acquia
We used to have to respond to any email questions from our library users about how to find assets. With Acquia DAM (Widen), the system is similar to online shopping, workable with keywords for those who like to search that way, or with filters for those who like to browse.
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Smartsheet
No answers on this topic
Reliability and Availability
Acquia
Never had an issue where I was unable to access Widen.
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Smartsheet
No answers on this topic
Performance
Acquia
There have been a couple of rare instance where after I uploaded an asset, I was unable to rename it, or after uploading it it took a while before it actually appeared and can be viewed in the DAM.
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Smartsheet
No answers on this topic
Support Rating
Acquia
It's very seldom that I have to reach out for support, but when I have, there are quick solutions and follow-ups to make sure the system is working how it should be. My customer support team is also great at reaching out on a regular basis to keep me up to speed on emerging features I may be able to leverage to improve my experience.
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Smartsheet
No answers on this topic
Online Training
Acquia
The training was very thorough. The recordings for all our traning sessions were provided to us so that we could go back and review. Our trainer was always available for follow up questions. Our trainer shared a spreadsheet with us as a checklist for all things that needed to be done to ensure proper import and setup of our assets and DAM.
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Smartsheet
No answers on this topic
Implementation Rating
Acquia
It was a lot of work! But worth the effort to get our assets cleaned up and organized. Enough time and personnel need to be allotted for any implementation, but we had some advantage in having our assets in a previous DAM with attached metadata in XML, and our users were prepared with knowledge of our existing DAM at that time. Though old habits present their own issues, a company that is starting from scratch with no DAM has to think farther ahead about how it will organize and collect assets. Far more pre-planning with stakeholders would be needed for a company starting an implementation from scratch.
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Smartsheet
No answers on this topic
Alternatives Considered
Acquia
Compared to Google Drive, the DAM platform stands out as a significantly advanced solution, offering additional features that elevate the user experience and functionality. While Google Drive excels in basic file storage and sharing, the DAM platform goes beyond these fundamentals, providing enhanced capabilities that cater to diverse needs.
Read full review
Smartsheet
Brandfolder has the best UI/UX for the end user and the administrator. The UI/UX is modern and not just a recreation of a folder system like old OS file systems. Brandfolder is so visual based and loads so quickly that makes it easy for users to find their assets quickly. The templating is totally unique when compared to other options on the market. The tagging system, duplicate detection, collections, and stacking files into an asset makes the platform efficient to manage and use
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Contract Terms and Pricing Model
Acquia
Can not give an accurate rating.
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Smartsheet
No answers on this topic
Return on Investment
Acquia
  • The central area for all images and videos is excellent. It has helped improve brand visuals and reduced requests on creative teams.
  • Due to our small user base (50), many features are not fully used by our business, the small user base is mainly down to costs and budgets set at the start of the year which is a shame as the benefits would be great but the step in costs is too great to transition effectively.
  • Uploading photoshoots can be tricky due to restrictions on upload and edit counts.
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Smartsheet
  • Cut down on time doubling time on assets
  • It took a long time to set up and train.
  • It is very expensive.
Read full review
ScreenShots

Acquia DAM (Widen) Screenshots

Screenshot of Dashboard can be customized to provide users with a springboard to popular assets, collections, and portals.Screenshot of Custom-branded portals to share curated collections of assets and microsites.Screenshot of Asset performance tracking including downloads, embedded asset views, and shares.Screenshot of Custom analytics dashboards to display system reports for all usage data.Screenshot of Any asset type can be searched, downloaded, shared, and embedded.