Signpost vs. SOCi

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Signpost
Score 1.8 out of 10
N/A
Signpost is an automated marketing solution that helps local businesses to get more customers, reviews, and referrals. The software builds customer profiles by capturing email, call and credit card transactions. Signpost's automated marketing engine then uses this data to drive new customer conversion and loyalty, reviews and referrals from existing customers.N/A
SOCi
Score 8.5 out of 10
N/A
SOCi, including the former Brandify (acquired July 2021) presents a range of local marketing solutions, such as store locators, local SEO driven landing pages, local advertising, and brand reputation management.N/A
Pricing
SignpostSOCi
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
SignpostSOCi
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Best Alternatives
SignpostSOCi
Small Businesses
Google Business Profile
Google Business Profile
Score 9.5 out of 10
Google Business Profile
Google Business Profile
Score 9.5 out of 10
Medium-sized Companies
Google Business Profile
Google Business Profile
Score 9.5 out of 10
Google Business Profile
Google Business Profile
Score 9.5 out of 10
Enterprises

No answers on this topic

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
SignpostSOCi
Likelihood to Recommend
1.4
(2 ratings)
8.4
(8 ratings)
Usability
-
(0 ratings)
8.2
(5 ratings)
Support Rating
-
(0 ratings)
10.0
(4 ratings)
User Testimonials
SignpostSOCi
Likelihood to Recommend
Signpost
I would NEVER recommend Signposts! Signpost's fee is very expensive for a small company like ours, so I had to cancel the service - or at least TRY to. I contacted them the day after they billed our card for another $2,000, and I was told that we were automatically on the hook for another year, with no exceptions and no recourse. Very greedy and desperate; this doesn't seem like the way to keep happy clients.
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SOCi, Inc
SOCi is a fantastic tool for a franchise business because it provides the ability to post in bulk while also posting localized content. So, you can share the same basic content across all of your locations, but SOCi's tagging system inserts a location's phone number or website for each individual location. This helps create a localized feel and personalized touch -- but you only schedule one post, making it easy and efficient to localize content in mass posting. This principle applies to paid ads as well. Because of these features, SOCi may not be the best platform for companies with just one location
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Pros
Signpost
  • The best feature that I like the most and have been using for some time is their marketing tool. Signpost makes marketing an easy task. It has enhanced our productivity.
  • As I did things manually in the past but now Signpost has made this very much easier for me to just trust their marketing tool to do marketing according to the algorithm.
  • It helps me to have more organic views on the platform and more positive reviews on the newsletter.
  • The automated system asks for reviews from the customer which makes it even more helpful in changing and advancing new things.
  • It also changes our approach to the work and with the automated extremely functional setup it increases our positive reviews which is good for the organization.
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SOCi, Inc
  • Firstly, as a user of Brandify, I am really fond of their after-sales support services because as a user these services matter a lot.
  • Brandify has made the work so much easier as it avoids spending time looking for better options.
  • It is very helpful platform for the growth of a company.
  • Its analysis helps us in foreseeing situations that can be either good or bad and ensure that we think of a possible solution.
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Cons
Signpost
  • Provide user a way to cancel their service.
  • Get rid of the very aggressive sales staff.
  • Refund money for unused moths. Do not be so shady!
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SOCi, Inc
  • Their analytics are sub-par to other tools that I use.
  • Their website can be a little clunky until you learn to navigate it.
  • It takes a long time to be fully on-boarded and running on the platform with all information syncing together.
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Usability
Signpost
No answers on this topic
SOCi, Inc
There are some aspects of the scheduling of posts that could be more user friendly for the less tech-savvy users.
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Support Rating
Signpost
No answers on this topic
SOCi, Inc
We have not had to contact support so there is nothing to say in response to this question. We are sure that if we needed to contact them we would be able to get any issues resolved quickly
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Alternatives Considered
Signpost
No answers on this topic
SOCi, Inc
Soci is a lot better. It’s more user friendly and it makes better for one platform to have all my accounts on
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Return on Investment
Signpost
  • The support team is very professional. I had problems while using Signpost in the past and I contacted their support on that matter.
  • They responded very professionally, listen[ed] to each and every problem related to the work, and doing hindrance to the flow of work with the full-fledged solution to the problem.
  • This makes me more confident in using the platform more in depth.
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SOCi, Inc
  • Brandify allows us to analyze the reputation of the business and how happy our customers are with us.
  • It is a affordable local marketing software.
  • It has reliable and efficient support.
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