Brandle vs. Viralheat (Discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brandle
Score 9.0 out of 10
N/A
Brandle is a social media management platform focused on governance, compliance and minimizing the brand risks involved in social media.N/A
Viralheat (Discontinued)
Score 2.0 out of 10
N/A
Viralheat was acquired by Cision in 2015 and rebranded Cision Social Edition. It was later discontinued.N/A
Pricing
BrandleViralheat (Discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BrandleViralheat (Discontinued)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BrandleViralheat (Discontinued)
Top Pros
Top Cons

No answers on this topic

Features
BrandleViralheat (Discontinued)
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Brandle
8.3
1 Ratings
Viralheat (Discontinued)
-
Ratings
Boolean keyword searches8.01 Ratings00 Ratings
Filtering out noise/spam10.01 Ratings00 Ratings
Sentiment analysis9.01 Ratings00 Ratings
Broad channel coverage6.01 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Brandle
9.0
1 Ratings
Viralheat (Discontinued)
-
Ratings
Audience targeting10.01 Ratings00 Ratings
Content optimization9.01 Ratings00 Ratings
Workflow management8.01 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Brandle
8.7
1 Ratings
Viralheat (Discontinued)
-
Ratings
Automated routing and prioritization9.01 Ratings00 Ratings
Customer interaction histories8.01 Ratings00 Ratings
Bulk actions9.01 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Brandle
9.3
1 Ratings
Viralheat (Discontinued)
-
Ratings
Lead generation9.01 Ratings00 Ratings
Content marketing9.01 Ratings00 Ratings
Paid media management9.01 Ratings00 Ratings
Campaigns and promotions10.01 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Brandle
10.0
1 Ratings
Viralheat (Discontinued)
-
Ratings
Twitter10.01 Ratings00 Ratings
Facebook10.01 Ratings00 Ratings
LinkedIn10.01 Ratings00 Ratings
Google+10.01 Ratings00 Ratings
Instagram10.01 Ratings00 Ratings
Pinterest10.01 Ratings00 Ratings
YouTube10.01 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Brandle
8.7
1 Ratings
Viralheat (Discontinued)
-
Ratings
Campaign success analytics8.01 Ratings00 Ratings
Real-time tracking9.01 Ratings00 Ratings
Competitor analysis9.01 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Brandle
9.0
1 Ratings
Viralheat (Discontinued)
-
Ratings
Role-based user permissions & privileges9.01 Ratings00 Ratings
Mobile access9.01 Ratings00 Ratings
User Ratings
BrandleViralheat (Discontinued)
Likelihood to Recommend
9.0
(1 ratings)
8.3
(14 ratings)
Likelihood to Renew
-
(0 ratings)
8.3
(13 ratings)
Usability
-
(0 ratings)
9.1
(1 ratings)
Support Rating
-
(0 ratings)
8.8
(4 ratings)
Implementation Rating
-
(0 ratings)
8.2
(2 ratings)
User Testimonials
BrandleViralheat (Discontinued)
Likelihood to Recommend
Brandle
Brandle is great for any company that doesn't get a lot of exposure. You are able to use this software as a tool in order to expand your sights on the internet. People are more easily able to access social media, websites, and apps. It also is great to use in scenarios where you want to put your company out there and be more visible to others. It may be less appropriate when companies already have a lot of exposure. It would really just be better for statistical purposes at that point.
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Discontinued Products
If social is a big part of your business in more departments than just marketing and communications (marcom), make sure to let the team know and ask how Viralheat can accommodate multiple users and departments. Viralheat was great during the evaluation process because they were willing to show us exactly what they could do for our company - they even customized accounts for us to show us the true value of signing on.
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Pros
Brandle
  • Helping to govern what we do for our social media presence.
  • Keeps track of ratings and viewing of our social media, websites, and apps.
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Discontinued Products
  • Viralheat’s reporting feature delivers analytics in presentation-grade spreadsheets. I include these images in reports or presentations to different teams.
  • Monitoring is definitely a strong point. I am not limited by a conversation or mention limitation, which is especially important when tracking high-volume products or brands. We are able to quickly identify trends and act accordingly.
  • The user experience is a pleasant one. Viralheat offers many comprehensive features but the layout of the product is simple and intuitive. I’m able to access any feature without having to click around into multiple places.
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Cons
Brandle
  • Sometimes it can glitch on you.
  • There aren't many templates.
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Discontinued Products
  • Not being able to reference in the native platform (e.g. LinkedIn, Facebook) the name of companies or users referenced in a post.
  • Not being able to embed images natively. (e.g. Image attached to a post on Viralheat shows up as a url link on the native platform).
  • Would love to see a calendar view of the scheduled posts as well as the current list view.
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Likelihood to Renew
Brandle
No answers on this topic
Discontinued Products
Viralheat provided our team with the kind of monitoring tool we were looking for. As an added bonus, they had a member of their team brainstorm the best ways for us to set up our account to ensure we weren’t missing anything. Great customer service.
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Usability
Brandle
No answers on this topic
Discontinued Products
I found it really easy to use and I use it on a daily basis and can easily find my way around. It has the usability of a consumer application for an Enterprise product that does very complex things in a very elegant manner.
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Support Rating
Brandle
No answers on this topic
Discontinued Products
The customer success team clearly cares about how well we do. They are quick to get back to us and they always offer to jump on a screen share so we can understand and learn new features.
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Implementation Rating
Brandle
No answers on this topic
Discontinued Products
We were up and running within an hour.
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Alternatives Considered
Brandle
Brandle stacks up against other apps and software because it offers many different options. You can choose between different packages and you are able to keep track of the status of your social media websites. Brandle is able to help promote your brand in a multitude of ways and places which is why it stacks up against other brand making apps and software.
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Discontinued Products
We chose Viralheat because it allowed us to do multiple things from one tool. We were able to monitor our brand mentions after each video, song, or album release - this provided us with valuable feedback abouout our brand and music. We were also able to connect our accounts and engage directly with our fans as well as post new content. We monitored the analytics around each release and campaign and were able to determine which were successful.
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Return on Investment
Brandle
  • It has enabled more traffic to come across our website.
  • It has brought more follows to our social media.
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Discontinued Products
  • Viralheat has helped me understand how real-life users react to things I build and/or test.
  • I’ve gotten a better understanding of my space and the relevant news surrounding it. This helps me build a better product.
  • It saves me a lot of time. I’m able to quickly monitor what’s important to me.
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