Uptempo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Uptempo
Score 8.6 out of 10
N/A
Uptempo is marketing planning software used by enterprise marketing teams to centralize campaign and budget planning, track spending, predict and monitor performance, and pivot plans in real-time to enable marketing agility.N/A
Pricing
Uptempo
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
Uptempo
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes
Entry-level Setup FeeNo setup fee
Additional Details—
More Pricing Information
Community Pulse
Uptempo
Considered Both Products
Uptempo
Chose Uptempo
We have just used Bynder for some time but when we compared its performance with Uptempo we instantly knew it was superior in most of the aspects. It had better data analysis accurate reports and helped us track and manage our budget, so overall we were really happy with Uptempo.
Chose Uptempo
Uptempo is great at handling complicated data points and converting them into easy-to-understand data. its handling of workflows is far superior to its peers. it has a great set of features such as marketing automation, content, and finance management. It's a great …
Chose Uptempo
To be honest, Uptempo fits better in terms of organizational perspective as it covers the size. and in terms of user interface and customer support, we consider Uptempo far better
Chose Uptempo
We had a glance at SAP Marketing Cloud. We are impressed by the powers of this suite. The comparison is for our needs really close. Others might not agree. Uptempo did match far more to our requirements overall and at our selected benchmarks. We prefer the comfort of use, …
Chose Uptempo
Uptempo is far more customizable and seems to "make sense" relative to Plannuh which uses a specific set of terms that take a while to grasp.
Chose Uptempo
My company had selected Hive9 prior to me joining the company.
Chose Uptempo
Before Allocadia I was using Excel to track my budget. This led to version control issues when sharing and more potential for incorrect functions to give inaccurate information about my budget.
Chose Uptempo
Our Marketing IT Director vetted out the different products and we were sent Allocadia to test. Due to how we run our media and marketing department, this was really the only solution I saw since it most closely aligned with how we run our media.
Chose Uptempo
Our firm very purposefully keeps up with several competing technologies so we can provide a wide, platform agnostic view of the marketplace. We partner with those companies that "wow" us. Allocadia is not a full blown MOPS software with Workflow, DAM, etc. Allocadia nails …
Chose Uptempo
This was the only software out there that performed this function for us, but they have continuously improved it.
Chose Uptempo
We purposefully keep up with several technologies so we can give our clients a broad view of the landscape; however, we partner with select software platforms that excite us and excite our clients. Allocadia is not a full-blown MOPS / MRM platform (i.e., workflow, DAM, …
Chose Uptempo
Allocadia showed the biggest advantages in regards to the individuality and personalization of the tool as well as in regards to the costs. It provided the services and features we were looking for. While other software had a big load of additional features we were not looking …
Chose Uptempo
Allocadia is more intuitive and collaborative than Excel. It is also much easier to generate calculations and dashboards.
Chose Uptempo
Previously we were using Excel spreadsheets. This was a nightmare, as the entire spreadsheet would be ruined if one formula was off.
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Uptempo
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Enterprises
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All AlternativesView all alternatives
User Ratings
Uptempo
Likelihood to Recommend
8.0
(22 ratings)
Likelihood to Renew
6.4
(5 ratings)
Usability
8.2
(1 ratings)
Online Training
7.3
(1 ratings)
Ease of integration
7.9
(10 ratings)
User Testimonials
Uptempo
Likelihood to Recommend
Uptempo (Formerly BrandMaker, Allocadia, Hive9)
Although the Analytics part is already available it could be improved. So for now Allocadia is very recommended if you are looking for a data maintenance software but less appropriate as a analysis tool. Ask yourself what is it you are looking for (analysis or controlling) and for which purposes (management level or specialists). The costs are very resonable and an absolute Plus!
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Pros
Uptempo (Formerly BrandMaker, Allocadia, Hive9)
  • The user interface is clean, well-thought out, and easy for marketers to use. It behaves like their spreadsheets in all the right ways...without the baggage of having budgets locked into separate spreadsheets.
  • Allocadia knows that revenue attribution is important, and has great out-of-the-box adapters to flow actual spend and actual performance in to the tool.
  • The reporting engine is both substance and style. Data is accurate, can be sliced-and-diced, and is easy for marketers to get what they want in an ad hoc fashion, if a canned report does not already exist. The visuals are also excellent, which promotes the use of analysis.
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Cons
Uptempo (Formerly BrandMaker, Allocadia, Hive9)
  • Integrate the marketing department closer to the other companies departments output.
  • Connect to more markets for customer acquisition and care as well as customer satisfaction and experience enhancements.
  • We think it can get even closer to SAP Marketing Cloud at less investments and more ROI.
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Likelihood to Renew
Uptempo (Formerly BrandMaker, Allocadia, Hive9)
I am hesitant to comment on renewal in detail because we haven't been using the system for very long. But I am encouraged by the speed and ease of implementation, and look forward to getting to know the system better.
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Usability
Uptempo (Formerly BrandMaker, Allocadia, Hive9)
Easy to use and allows you to track just about anything that's important to your business
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Alternatives Considered
Uptempo (Formerly BrandMaker, Allocadia, Hive9)
We have just used Bynder for some time but when we compared its performance with Uptempo we instantly knew it was superior in most of the aspects. It had better data analysis accurate reports and helped us track and manage our budget, so overall we were really happy with Uptempo.
Read full review
Return on Investment
Uptempo (Formerly BrandMaker, Allocadia, Hive9)
  • We have been able to more effectively look at our buys and see how they are performing on an ROI basis. Previously our spend data and leads were in two different places but this has allowed us to combine them.
  • We have only been in the software for five months so I think we will continue to see the ROI impact as we build out reports. Right now we're still trying to find the reports that will help us the most in our optimization.
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ScreenShots

Uptempo Screenshots

Screenshot of Uptempo's Marketing & Campaign Planning interface, which provides full visibility and control over activity planning across teams and channels.Screenshot of Uptempo's Impact Modeller, which translates planned activities into projected outcomes based on conversation rate and deal velocity data.Screenshot of Uptempo's Marketing Budget Management interface, which provides the ability to plan, iterate, control, and optimize budgets.Screenshot of Uptempo's Investments interface tracks actuals and reconciles them with planned marketing spend to ensure teams stay within budgets.Screenshot of Uptempo Work & Resource Management, the a central platform that manages, controls, and optimizes workflows across the marketing team's workload.Screenshot of Uptempo Brand Management, which forms the central platform to access, adapt, and order timely, correct, and brand-compliant media for every touchpoint.