What users are saying about
11 Ratings
32 Ratings
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Score 8.5 out of 100
11 Ratings
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Score 8.6 out of 100

Attribute Ratings

  • Piwik PRO is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

7.4

BrandMaker

74%
12 Ratings
8.7

Piwik PRO

87%
8 Ratings

Likelihood to Renew

6.4

BrandMaker

64%
5 Ratings

Piwik PRO

N/A
0 Ratings

Usability

8.2

BrandMaker

82%
1 Rating

Piwik PRO

N/A
0 Ratings

Support Rating

BrandMaker

N/A
0 Ratings
10.0

Piwik PRO

100%
2 Ratings

Online Training

7.3

BrandMaker

73%
1 Rating

Piwik PRO

N/A
0 Ratings

Likelihood to Recommend

BrandMaker

Although the Analytics part is already available it could be improved. So for now Allocadia is very recommended if you are looking for a data maintenance software but less appropriate as a analysis tool. Ask yourself what is it you are looking for (analysis or controlling) and for which purposes (management level or specialists). The costs are very resonable and an absolute Plus!
Benjamin Deigendesch | TrustRadius Reviewer

Piwik PRO

Actually, it is a platform that I would recommend to analyze all the data and information. It allows us to optimize the entire journey of our clients. It is a flexible tool and has excellent data security, through Piwik we can keep track of all our commercial objectives, create reports and analyze all campaigns.
Devin Mulvey | TrustRadius Reviewer

Pros

BrandMaker

  • The user interface is clean, well-thought out, and easy for marketers to use. It behaves like their spreadsheets in all the right ways...without the baggage of having budgets locked into separate spreadsheets.
  • Allocadia knows that revenue attribution is important, and has great out-of-the-box adapters to flow actual spend and actual performance in to the tool.
  • The reporting engine is both substance and style. Data is accurate, can be sliced-and-diced, and is easy for marketers to get what they want in an ad hoc fashion, if a canned report does not already exist. The visuals are also excellent, which promotes the use of analysis.
Brian Brownrigg | TrustRadius Reviewer

Piwik PRO

  • It is easy to set up and configure.
  • Out-of-the-box, the data visualizations are impressive.
  • It's simple to update, and the UI is clear and straightforward to understand.
  • User-friendly and fast, the web interface is ideal for moving objects.
Sourov K Chowdhury | TrustRadius Reviewer

Cons

BrandMaker

  • The hierarchy of programs/initiatives can be pretty clunky and cumbersome. While it probably works great for larger size, enterprise organizations, it does not always jive with mid size to smaller companies - it can feel very constrained.
  • There is currently no way to create a "flat" organizational structure of users. This can be very limiting for smaller-sized marketing organizations. Although I believe they are addressing this very soon.
Ryan Bearden | TrustRadius Reviewer

Piwik PRO

  • Integrate with other tools could be improved, because it's a bit hard to do.
  • It has functions similar to Google Analytics, it is quite easy to understand and the user interface is fascinating.
  • Its cost is quite understandable given the great functions that it has allowed us to use for marketing.
Devin Mulvey | TrustRadius Reviewer

Pricing Details

BrandMaker

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

Piwik PRO

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Starting Price

Likelihood to Renew

BrandMaker

BrandMaker 6.4
Based on 5 answers
I am hesitant to comment on renewal in detail because we haven't been using the system for very long. But I am encouraged by the speed and ease of implementation, and look forward to getting to know the system better.
Anonymous | TrustRadius Reviewer

Piwik PRO

No score
No answers yet
No answers on this topic

Usability

BrandMaker

BrandMaker 8.2
Based on 1 answer
Easy to use and allows you to track just about anything that's important to your business
Amanda Lomas | TrustRadius Reviewer

Piwik PRO

No score
No answers yet
No answers on this topic

Support Rating

BrandMaker

No score
No answers yet
No answers on this topic

Piwik PRO

Piwik PRO 10.0
Based on 2 answers
We had to contact the support several times in the beginning and they really took their time to explain the different functions in detail. So in terms of support I can definitely recommend Piwik PRO.
Anonymous | TrustRadius Reviewer

Alternatives Considered

BrandMaker

Our Marketing IT Director vetted out the different products and we were sent Allocadia to test. Due to how we run our media and marketing department, this was really the only solution I saw since it most closely aligned with how we run our media.
Anonymous | TrustRadius Reviewer

Piwik PRO

Data owned and detailed tracking possibility compared to free Google Analytics and cost advantage and CDP possibilities compared to Google Analytics 360
Gerhard Kürner | TrustRadius Reviewer

Return on Investment

BrandMaker

  • Allocadia's integration with Salesforce.com allows for complete marketing and sales funnel tracking, conversion, and spend analytics.
  • Allocadia's visual display and representation of ROI is incredibly helpful for end users.
  • Allocadia's analytic capabilities allow you to refine your marketing tactics by analyzing trends, allowing you to choose the most effective marketing activities, or types of marketing activities.
Joshua Jamieson | TrustRadius Reviewer

Piwik PRO

  • Piwik is easy to configure, set up and use in environments where you are unable to use Google Analytics.
  • We have seen drastic tracking differences since the use.
katherine henz | TrustRadius Reviewer

Screenshots

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