What users are saying about
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Top Rated
146 Ratings
32 Ratings
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Score 8.5 out of 100

Widen

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Top Rated
146 Ratings
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Score 7.9 out of 100

Attribute Ratings

  • Widen is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Usability

Likelihood to Recommend

7.4

BrandMaker

74%
12 Ratings
8.1

Widen

81%
102 Ratings

Likelihood to Renew

6.4

BrandMaker

64%
5 Ratings
7.9

Widen

79%
4 Ratings

Usability

8.2

BrandMaker

82%
1 Rating
8.6

Widen

86%
5 Ratings

Support Rating

BrandMaker

N/A
0 Ratings
8.6

Widen

86%
100 Ratings

Online Training

7.3

BrandMaker

73%
1 Rating

Widen

N/A
0 Ratings

Implementation Rating

BrandMaker

N/A
0 Ratings
9.1

Widen

91%
1 Rating

Likelihood to Recommend

BrandMaker

Although the Analytics part is already available it could be improved. So for now Allocadia is very recommended if you are looking for a data maintenance software but less appropriate as a analysis tool. Ask yourself what is it you are looking for (analysis or controlling) and for which purposes (management level or specialists). The costs are very resonable and an absolute Plus!
Benjamin Deigendesch | TrustRadius Reviewer

Widen

Widen is excellent when you want a metadata-driven DAM (not folder-based). It offers a variety of ways to distribute assets (individual links, collections, portals) to both internal and external users. The dashboard (home page) is very customizable with dashboard messages that are governed by the same permissions settings that govern assets. This makes it easy to create custom dashboards for multiple groups of users (departments, business units, companies) such that each group only sees their own dashboard.The system is easy to update, so development can happen in phases for everything from adding a new product to the Products field to adding a new company to the DAM.
The one area that we have had trouble with is integrating with Block SDK. We are able to use assets that are already at the correct size when uploaded to the DAM, but we haven't figured out a way to use the image cropping feature offered by Widen.
Katja Amyx | TrustRadius Reviewer

Pros

BrandMaker

  • The user interface is clean, well-thought out, and easy for marketers to use. It behaves like their spreadsheets in all the right ways...without the baggage of having budgets locked into separate spreadsheets.
  • Allocadia knows that revenue attribution is important, and has great out-of-the-box adapters to flow actual spend and actual performance in to the tool.
  • The reporting engine is both substance and style. Data is accurate, can be sliced-and-diced, and is easy for marketers to get what they want in an ad hoc fashion, if a canned report does not already exist. The visuals are also excellent, which promotes the use of analysis.
Brian Brownrigg | TrustRadius Reviewer

Widen

  • Once the structure is planned and implemented, metadata functionality allows for robust search and filtering
  • Asset organization options facilitate more than one way for users to find what they need. Once any complexity in planning and configuration is complete, with clear guidance the user experience is simplistic enough to increase chances of engagement and adoption
  • Customer Success Managers, Live Chat Support, and Widen Connect all combine to provide a real wealth of material to lean on while in the early stages of planning your Collective, and refining for continuous improvement once things are live
Liam Bennett | TrustRadius Reviewer

Cons

BrandMaker

  • The hierarchy of programs/initiatives can be pretty clunky and cumbersome. While it probably works great for larger size, enterprise organizations, it does not always jive with mid size to smaller companies - it can feel very constrained.
  • There is currently no way to create a "flat" organizational structure of users. This can be very limiting for smaller-sized marketing organizations. Although I believe they are addressing this very soon.
Ryan Bearden | TrustRadius Reviewer

Widen

  • Workflow has its limits and could easily become easier to manage deliverables/set up workflows for asset creation and approval.
  • Steps in the DAM that work for other customers often times add time/clicks/steps for us in how we use it.
  • The updates that affect me and how I use Widen seem to be few and far between.
  • While I'm one customer, I don't feel that my feedback makes a difference. I'm not upset, but I enjoy providing feedback to my reps and would love to see it have a positive effect on updates. Again, I'm one voice among many, so I'm not upset by this.
Christopher Adams | TrustRadius Reviewer

Pricing Details

BrandMaker

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

Widen

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Starting Price

Likelihood to Renew

BrandMaker

BrandMaker 6.4
Based on 5 answers
I am hesitant to comment on renewal in detail because we haven't been using the system for very long. But I am encouraged by the speed and ease of implementation, and look forward to getting to know the system better.
Anonymous | TrustRadius Reviewer

Widen

Widen 7.9
Based on 4 answers
Widen is currently the hub of all our assets and it has been easy to connect it with the CMS and our PIM. It's easy to connect it with other systems and Widen support makes the difference in this area. We also have access to Widen University with current content to train new users and to be updated on Widen's capabilities.
Mariela Abreu | TrustRadius Reviewer

Usability

BrandMaker

BrandMaker 8.2
Based on 1 answer
Easy to use and allows you to track just about anything that's important to your business
Amanda Lomas | TrustRadius Reviewer

Widen

Widen 8.6
Based on 5 answers
We used to have to respond to any email questions from our library users about how to find assets. With Widen, the system is similar to online shopping, workable with keywords for those who like to search that way, or with filters for those who like to browse.
Anonymous | TrustRadius Reviewer

Support Rating

BrandMaker

No score
No answers yet
No answers on this topic

Widen

Widen 8.6
Based on 100 answers
Any time I have an issue come up, the support team jumps in quickly to help resolve the issue. If it's not something they are able to solve, they have a full explanation of why so I can pass that information over to my users. When I have changes to integration, I'm able to email the support team to make the adjustment.
Anonymous | TrustRadius Reviewer

Implementation Rating

BrandMaker

No score
No answers yet
No answers on this topic

Widen

Widen 9.1
Based on 1 answer
It was a lot of work! But worth the effort to get our assets cleaned up and organized. Enough time and personnel need to be allotted for any implementation, but we had some advantage in having our assets in a previous DAM with attached metadata in XML, and our users were prepared with knowledge of our existing DAM at that time. Though old habits present their own issues, a company that is starting from scratch with no DAM has to think farther ahead about how it will organize and collect assets. Far more pre-planning with stakeholders would be needed for a company starting an implementation from scratch.
Anonymous | TrustRadius Reviewer

Alternatives Considered

BrandMaker

Our Marketing IT Director vetted out the different products and we were sent Allocadia to test. Due to how we run our media and marketing department, this was really the only solution I saw since it most closely aligned with how we run our media.
Anonymous | TrustRadius Reviewer

Widen

Bynder was our solution and we just didn't see any innovation over the last couple of years. AEM is where we house technical documentation, but we need a more capable DAM, not just a place to stick PDFs. MediaValet was close but we just felt Widen was a bit more established and mature
Todd Webster | TrustRadius Reviewer

Return on Investment

BrandMaker

  • Allocadia's integration with Salesforce.com allows for complete marketing and sales funnel tracking, conversion, and spend analytics.
  • Allocadia's visual display and representation of ROI is incredibly helpful for end users.
  • Allocadia's analytic capabilities allow you to refine your marketing tactics by analyzing trends, allowing you to choose the most effective marketing activities, or types of marketing activities.
Joshua Jamieson | TrustRadius Reviewer

Widen

  • Whenever we have a new product launch, we are able to have all the assets ready to go but protected as confidential. Once we have the product finalized and publicly announced we can batch rename all the files and release the images within an hour.
  • Previously this took a team of 3 people all day to perform the same function 1 person does in 1 hour.
  • With the DAM accessible by both product and marketing teams, we are all to ensure the latest images are always available for team members.
  • Team members report saving countless hours searching for images.
We would like to see further adoption of the use of the DAM by our creative teams to help them handle WIP files.
Anonymous | TrustRadius Reviewer

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