DataEQ vs. Drawbridge (discontinued)

If you are looking for an analytics product that doesn't just monitor, but also listens to online conversations then BrandsEye is the ideal tool.

It is well suited for small, targeted advertisements. I see this happening on a large scale and it is difficult to keep departments/groups/units separate from the individual, so incorrect, inappropriate, or just wrong recommendations are made all the time. The scale of your project I think determines whether this will be useful. A team under ~30/40 people, should work great. Larger than that and wires will be crossed, quality will plummet, and expectations will not be met.

Incentivized

• Reporting
• Customer support

• tracks browsing habits
• makes personalized recommendations
• tracks online activity

Incentivized

• A super-lite "budget" account option for short-term projects.

• well, it's tracking you, so that's a problem
• IoT - connected to all smart devices
• user interface is only for advanced users
• can give incorrect and inappropriate links for setting
• difficult to control broad settings
• terrible customer support (what do you expect from LinkedIN)

Incentivized

The local support for us is key, and Amy, our account manager, is a legend. We couldn't be happier with BrandsEye.

In hindsight, I wish we had picked any of the other options. Drawbridge is a letdown in cost, user ability, quality of service, and support. Though I have limited experience with the other software mentioned, they surely would not have been such a letdown - in so many areas, as Drawbridge is.

Incentivized

• As I have only been using the software for approximately 3 weeks it is difficult to say.

• Troubleshooting
• no ROI as too much troubleshooting goes into each project
• did not synchronize teams' needs
• poor user interface
• waste of time

Incentivized